Basically we’ve heard the following, but probably don’t really listen or have gotten frustrated with the common articles on how to build web traffic to your search engines. Here is how the story goes. You build a website and then don’t see any real increase in search engine placement and targeted traffic to any kind of lead generation for the product you are selling or the service you are offering.
myth#1 : Build it and they will come.
Just not true, it takes a whole lot more to drive business to your website than you are being told. 99% of people don’t have urls with type in traffic, so you need to resort to a variety of other methods in order to build traffic to see any type of ppc conversions at your site.
myth #2 :SEO is important
Well this is most likely true and not really a myth. Keywords and descriptions in meta tags are important and over the long term if you are going to see any increase in site rank or placement then you certainly need to visit a meta tag generator or some type of system to put these tags within your webiste.
myth# 3: HTML sites deliver better results over content rich sites like drupal, joomla or wordpress.
Well, I’ve developed both and I believe that at the end of the day, content management sites may be more search engine friendly as they are more massive and allow for a larger quantity of organized content but on the same token a simple html site can be easier to construct and for smaller sites aren’t as intesive on the server as they don’t require a database.
myth #4: I need to buy traffic to my site as there really is no better alternative to get traffic there.
This is sort of bad spot to have to land in, but I understand that we all arrive at the conclustion at some point that there is no easier way to get traffic than to buy it. Major search engines offer advertising and to be honest it can get costly quick. this is a dangerous and delicate path as you can spend alot of money quickly with also little benefit to your long term site development. If you have a marketing budget in place, I’d say its ok to consider this strategy more but also you need to be focused on becoming less dependent on spending money. The real power of the internet is the ability to market for free.
myth #5: Banner exchanges are good for traffic building.
They can be, there are a variety of banner and traffic exchange programs out there and for the most part it is ok to be a part of them. The few that I’ve seen have a user base that is given credits for clicking through a list of sites and must spend several seconds at each site to build credits in order to get more impressions to their own site.
Myth #5 is a pretty good, and is one type of traffic building that many sites are trying to capitalize on along with building quality link exchange pages that build quality back links between sites with a common subject matter.
The best I’ve seen is the free text exchange type of site where similar to the famous google ads, users can exchange ads between sites and build credits without having to go through the tedious effort of spending their valuable time clicking through sites that may very well result in just dead traffic. A textexchange offers the ability to place exchange codes written in javascript onto your site…therefore you are inviting similar categories of traffic to the site subject matter that matches yours which is a plus for better ranking seo.
On the other hand, you are using these ads to generate credits to buy targeted placement of your ads on other like subject sites of those that are within your network. You want to pick a site that offers a quality exchange with sites website owners that are focused on a quality exchange. This can return very positive returns as visitors are leaving your site to find other relavent sites, you are also getting a steady stream of new visitors that are new to your site and bringing in fresh eyes for improved ppc conversion for what you are selling.
There are a number of ways to market and I personally have concentrated on the less expensive ways to market rather than spending large dollars of my hard earned cash to develop web traffic. So, consider this advice and stay focused toward achieving your goals as it takes a good collection of traffic building methods to constantly pursue in order to achieve the improved traffic results i’m sure you are looking for!
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