Ever since the advent of the web, email marketing has been used as an effective tool for marketing. But there are a number of risks that involve email marketing. People nowadays are vary of email marketing services for the fear of being exposed to spam. Spamming is the biggest danger to amongst Internet marketers who are willing to adopt it as a practice. Email marketing has been jinxed with the fear of email marketing because of some unethical Internet marketers who do not follow the right method of marketing.

Span is not only an unethical means of Internet marketing, but it also deprives users of essential Internet services. Some spammers are also capable of causing great harm to your Internet services, they can send email bombs- large email messages that clog your email server. This can happen if you hire a novice email list provider. High risk email marketing like spamming can also get you into great trouble with the ISP as unsolicited commercial emails are usually shut by systems that can also block your account.

Like spamming there are other high risk factors too, that can cause great harm to your email marketing services. Some of these are as follows: rented email list that could be a spam, home-generated email lists, unsolicited invitations etc.

While the ones mentioned above are high risk factors in email marketing, there is a low risk email marketing technique as well, Opt-in email marketing, where the users willing opt for email marketing campaigns from the website. Here the websites do not need to fear spam techniques as the enter list has willingly entered your email marketing services. In such cases the opt-in email ids do not object to your email ads and the success rate of your scheme is much higher than what it would be in case of other email lists.

As a matter of fact opt-in recipients welcome your emails. Hence, if you are truly planning to adopt opt-in email marketing services then the best way to go about it is to select opt-in email marketing services for a safe an low risk direct marketing service.