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Home Page > Marketing > Marketing Tips > Newsblogging: How To Get Readers And Google To Love Your Blog

Newsblogging: How To Get Readers And Google To Love Your Blog

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Posted: Apr 08, 2010 |Comments: 0
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The New News

Do you think Google should help people find articles and posts from the news companies that are suing them over copyright issues? The search giant has no choice but to send traffic to people who are willing to make their content available on generous terms, and to avoid indexing content that others claim copyright to. This has always been a factor driving online citizen journalism. It turns out that corporations, nonprofit organizations, religious groups, and political campaigns can also be journalists, and that their journalism can have just as much influence as citizen journalists or media moguls if it’s well researched and well produced.

The Origins of Newsblogging

“Newsblogging” is a term I more or less invented to describe a style of blogging we stumbled onto in 2007, and then refined at the online PR firm, Patron Saint Productions. Our process was innovative and our results were extraordinary, so I spun the service off into a separate company in 2010. I partnered with a former employee, David Reich, to create SixEstate Communications. I believe that newsblogging will rapidly spread in the coming years and we’ll see an increasing proportion of news stories produced by private organizations, not media outlets. Let me explain why this is happening.

No Time to Blog

We came up with newsblogging when we found ourselves between a rock and a hard place with the new technology. The rock is blogging. It enables “principals” — CEOs, celebrities, spokespersons, political leaders, etc. — to communicate directly with their constituents. The thing is, those constituents no longer want to hear from me, the PR guy, the intermediary. They want to hear from the Big Kahuna herself or himself. The hard place, however, is that the Big Kahunas don’t have the time or journalism skills to blog effectively. The Big Kahunas are supposed to manage people, make appearances and run companies, for the most part, not write. They don’t have the two hours of concentration required each day to research and write a post worth reading.

Ghost Blogging Gets No Respect

The answer some PR firms and marketing departments came up with was to hire ghost bloggers; but ghost blogging defeats the whole point of blogging, because readers want to hear from the Big Kahuna directly. If you don’t disclose that you’re using a ghost blogger, you violate all kinds of ethical guidelines regarding transparency, authenticity and disclosure. You risk breaking securities laws. And you risk being outed in a potentially embarrassing way. If you do disclose you’re using a ghost blogger, people lose respect for the credibility of the blog. While people are comfortable with the idea of politicians using speech writers, they’re uncomfortable with the idea of blogs using ghost bloggers, even when this fact is disclosed.

Blogging’s Increasing Importance in Marketing

For my firm, the biggest problem became that blogging is too important to leave to the principals. If the Internet is going to be how people discover and learn about your organization, and the main way of navigating the Internet is via search engines, and those search engines display a strong preference for content on blogs, well then you’d better be blogging, whether the CEO’s good at it or not, because otherwise you will become invisible over time. It’s not that blogging is a good idea; it’s blog or disappear. We found a way out of this tight jam with newsblogging.

Enter Kaiser Permanente CEO George Halvorson. Kaiser is one of the largest HMOs in the U.S. and Halvorson is the company’s outspoken leader. In 2006, he put together an outline of what he thought was a compelling plan for health care reform, published it in a book called Health Care Reform Now!, and pushed it to the center of the health care debate as U.S. presidential candidates took their stands leading to the 2008 election. We were hired to push this agenda online.

Goldman Sachs and Blog Tours

I had stopped doing blog tours after a fiasco with Goldman Sachs Vice Chairman Robert Hormats. If folks think there’s no civility at town hall meetings, they should see the comment streams when controversial figures do blog tours. The ugliest side of America is revealed in the anonymous nastiness that passes for “discussion” on the Internet. There is no way I would recommend a top CEO try to engage in an open debate on the Internet on a subject as supercharged as health care reform. The conversation becomes dominated by rude and profane people who chase the intelligent commenters away.

Newsblogging is Born

For Kaiser Permanente CEO George Halvorson, we suggested a compromise. We would produce a blog, but instead of it being ghost-written by someone pretending to be George Halvorson, we would hire a journalist to blog the news, and Halvorson would add the “color commentary” when he had time or when the news begged for it. At the time, I had George “Loki” Williams on my payroll. George runs the blog SocialGumbo — a top social media blog — and has a long history of investigative journalism at the local level. So I put him on the health care beat.

“Riding the News”

Every day, Loki would ride the news feeds for the biggest stories in health care reform, then write them up on the blog. His job was to find good journalism on the issue, summarize it and point to it on the newsblog. Rather than adding one more voice, the blog was a survey of other voices, and as such it became quite successful. How successful? The screen capture below shows the Google Blog Search results. We were the number-one “related blog” on Google for the phrase “health care reform” 30 days after we launched the blog.

The CEO Stayed Hands-Off

In 30 days, we had a top-five health care reform blog. We didn’t lose that position for a year, and only then because we stopped blogging. Our original contract was to produce the newsblog for 90 days. That became six months, then a year. In all that time, Kaiser Permanente CEO George Halvorson, never added commentary to the blog. There was no need to. In 2007, our experiment was over, and a whole new way of blogging was born: newsblogging.

It’s Not About YOU!

The way we newsblog, we don’t cover news about the company. Our focus wasn’t reporting on Kaiser Permanente. Our focus was to report on health care reform and generate awareness for Halvorson’s prescription for change. By hiring a journalist, we could be sure to get a daily post up on the blog, which is essential for search-engine visibility, but is difficult for principals to commit to. Every newsblog post contains:

1.  Copyright-Permissible Image

2.  Optimized Headline

3.  Transparent Byline

4.  News Post

5.  Quote from Respected Source

6.  News Citation

7.  Image Citation

It’s About The News

To give an example, Loki would set up a Google Alert for “electronic medical records” to see who’s covering that issue. Electronic medical records, or EMRs, are a major part of Halvorson’s platform and have been adopted as a major plank in virtually every health care reform proposal, in part because of Halvorson’s compelling evidence about the efficiencies and improved care they generate. If Loki found someone at a credible news source who has written something about EMRs, then he’d cite him or her on the newsblog. Loki would often add quotes from George Halvorson’s writings to his posts, integrating the client’s views with the current debate online.

Optimizing a Blog Post

What makes this a complete process for us is when we hook the hired journalist in with the rest of the team. Loki suffers from spellus atrocious, which not only results in typos but also in an aversion to spell-checkers. So prior to being published, his posts were passed to an editor, the amazing Rachelle Matherne, owner of FiveByFivePR firm. Rachelle wouldn’t just fix the spelling, though. She’d fact-check, link-check, grammar-check, then optimize paragraph length, sentence length and keywords, categories, and tags. Finally, she’d tweak the headline and schedule the post for release. We got so used to Rachelle’s treatment that none of us blogs without a net anymore — it’s too dangerous.

Images That Won’t Get You Sued!

Then there’s the art department. We decided right away that every post had to have a piece of artwork that somehow went with the story, and that we had to have permission to use the art. We quickly expanded the definition of artwork to include images, video embeds, slideshows, or any other visual component. Most of the art we found through Flickr using CreativeCommons.org, but we now have several sources, both paid and free, that we draw from. We also created rules for artwork credits and citations. It’s still stunning to me to see how many blogs use copyrighted artwork without permission or citation. They are begging for trouble.

Good Content is the Best SEO

As time went on, we’ve refined the formula based on watching the stats. Every post had to have a news citation from a credible news source and a link to that source. We found that mentioning celebrities caused traffic to spike, then drop back down. It’s very seductive to analyze traffic results and engineer blog posts that pop in the Google Alerts, but the focus has to stay on good journalism. One of the main benefits of a newsblog is that it gets your viewpoint across to the media. If a journalist visits your blog and sees the posts are nothing but a bunch of keyword-laden references to celebrity news stories, it doesn’t advance your cause even though it brings traffic.

A Visibility Machine

At one point, I stepped back and looked at the beast I had created: the newsblog. What amateur blogger could compete against a professional journalist, proofreaders, copy editors, optimizers, and traffic analysts? Some amateurs can compete with pure passion. But there are only five top spots for any keyword or phrase. You have to manage several blogs to afford the overhead of a blog-polishing department, but the rewards are worth it. If you run a top-five blog, you’re not only at the top of the blog search results for your term, but you also make the Google Alerts for that term, which are sent via email to other people watching those terms.

The Power of Google Alerts

The reach of a top-five blog is stunning. You don’t only make the alerts for your target keyphrases. Because you’re a “top blog” you make the alerts for almost anything you say. If you mention a healthy restaurant on your health care blog, you might hit the alerts for the restaurant’s name because you’re a “top blog.” Your reach is also magnified by RSS, which makes it easy to parse your content. Anyone who was following the term “health care reform” using Google Alerts would see top blog posts from Kaiser Permanente’s newsblog in their daily alerts. That’s why blogging is too important to leave to chance. Blogging is the road to online visibility — if you blog effectively, your content gets visibility in numerous search engines and alerts engines.

Adding Social Networking to Newsblogging

Does this newsblogging thing sound like a juggernaut to you yet? Let’s add gasoline to fire: hook the newsblog up to Twitter, Facebook, and the other social networks. The newsblog we’ve created for the radio industry, Radio 2020, was our next big experiment. The following image shows the blog traffic graph when we added the social networking hookups at the end of 2008. When you hook the blog up to your social networks, you can blog in one place and have it appear throughout the network, as a tweet or status update, or a post.

Credible, Reliable, Transparent

If you’re like me, your head is spinning right now. How could this be possible? How could corporate journalism outscore conventional journalism? Where’s the credibility? The reliability? The transparency? In newsblogging, they’re all there. We don’t originate stories as much as call attention to them. That turns out to be a very valuable service. In fact, that’s what a good news anchor does, isn’t it? — guiding us through stories rather than being the story. Our journalism wins out because it’s better produced, more accurate, more “fair” than conventional journalism because we can’t take a stand. We’re hired guns. Our news doesn’t have the slant of the pundits or the authority of the CEOs. It’s just the news. Told well. From an organization’s perspective, transparently revealed.

Is Corporate Journalism Legitimate?

Is newsblogging good journalism? Why is Rupert Murdoch’s journalism any better than, say, the United Auto Workers’ journalism, when it comes to covering the auto industry? Both publishers have an agenda. Ratings is an agenda. The question is whether or not the agenda is revealed and whether or not the news is well reported. After seeing what passes for journalism these days — video news releases provided by corporations who pay to have them inserted as stories in newscasts, sometimes even without disclosure — newsblogging adheres to a higher standard. If your reporting is good and you’re transparent, there’s no reason your news shouldn’t have market share just because it’s produced by your organization.

Why Search Engines Love Newsblogs

Going one step further, I would add that search engines prefer news made this way to news made the old-fashioned way, with gatekeepers to stories who charge a price for admission. Search engines want to point people to the best, most authoritative matches for their searches, but if they’re prohibited from scanning the contents of your news, it makes it difficult for them to know what you have and send readers your way. On the other hand, if you produce your content on a blog, essentially copyright-free, the search engines can see it, index it, and point to it. Search engines like and reward those news providers with meaningful information and targeted traffic.

Newsblogging and PR

Newsblogging gives organizations the PR opportunity they’ve always dreamed of: the ability to tell the news your way. NewsCorp gets their say on Fox News, in The Wall Street Journal or The New York Post. Even Comedy Central gets to tell the news its way, through The Daily Show with Jon Stewart. Newsblogging allows you to tell the news your way, with a professional journalist and supporting editors and optimizers. As long as your news is well researched and well produced, and the process is transparent, you have as much credibility as the news produced by these corporations. And you’ll be rewarded with a premiere position in the search results for your target keywords.

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About the Author:

Steve O’Keefe is co-founder and Chief Operating Officer of SixEstate Communications (http://sixestate.com), an online publicity firm specializing in professional blogging, called Newsblogging, and online media and blog outreach. Steve wrote the bestselling book, “Publicity on the Internet,” in 1996, which has been revised and updated several times and remains a bedrock text in Internet marketing. He also teaches Internet Public Relations at Tulane University, and has taught for Stanford University, UCLA Extension, the Public Relations Society of America, among others.

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Home Page > Internet > Blogging > Blogging tips for better blog

Blogging tips for better blog

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Posted: Jan 13, 2011 |Comments: 0
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You may already have a blog or want to start a new blog so here are blogging tips starting from choosing the blog name (domain name). Please read following 25 blogging tips to build better blog.

Following are Blogging tips useful before starting a new blog or writing new post. These are important for search engine optimization.

1) First do the keyword research for the blog topic / subject. Finding popular keywords related to your blog or your post topic is must. You will need at least 2-3 keywords to be used in blog title and around 10 keywords for post titles to start with.

2) Try to use the keywords in domain name, blog title, post title, post content,hyper link, ALT tag, TITLE tag etc.in a natural way.This will help you to get higher search engine ranking.

3) Try to limit no. of your labels / categories around 20. Use tag cloud or label cloud if you want to save space. If you have many topics on one blog try to regroup and relabel. If totally different topics are mixed on one blog and has sufficient no. of posts for each topic then start new blog for that topic.

4) Do not copy old posts of a blog on new blog.You can get penalized for duplicate content.You need to remove old copy from the search engine and then add same post at new blog.

5) Use post title optimization widget on this blog for blogger / blogspot blog so that you get better search engine ranking. WordPress bloggers can use plugin like All in one SEO for meta tag and title optimization.

Following are blogging tips related to look and content of the blog.

6) The look and layout of the blog should be nice, neat and beautiful so that it can create good impression on the visitor and he should feel to stay more and visit again. Content quality should also be good for this.

7) Navigation and layout should be such that visitor should be able to find the recent posts, labels very easily. So if Recent posts and Labels are near top of side bar it will be visible in first screen of the blog and the visitor will have a quick idea of what the blog is about and can jump to his topic of interest quickly.

Use pictures, images wherever possible to make your post colorful and attractive. Do picture / image optimization as described in my earlier post. No need to use large images, you can use medium to small images.

9) Loading time of the blog should not be very long or visitor will run away before the page opens. So keep check on what widgets / code you are installing and does it slows down the loading. If you are loading pictures, make sure that the file size is not big. Do not use BMP files, you can use jpg, png files. Also check image size. You can do all this using photoshop. As sometimes images load slower from external sources, check that also.

Blogging tips related to writing and visitors

10) Write your post after proper research and gathering total information. Do not write too long. Use grouping, paragraph, sub titling for arranging the information in post body.

11) Writing language should be easy to understand and wherever possible write in humorous way. If visitor enjoys your post he will come back.

12) Give links to useful resources related to your topic. Also give links to your earlier posts with proper anchor text wherever possible. This improves internal linking of your blog.

13) Encourage the reader to participate / comment. You can also run some contest or survey on your blog and keep some prize for that.

14) Use beautiful and professional looking theme / template and header image for your blog. There are many free templates available so you can easily get one suitable to your blog. Choose 3 column template which uses full 1024 X 768 resolution.This gives you more space.

15) The font color and size should be such that blog should be readable in different screen resolution. Other blogging tips to increase readers and revenue.

16) Burn your feed at feedburner and provide subscribe via email facility for your RSS feed.

17) Check your blog visibility and feed in different browser.Especially in internet explorer and Firefox.

18) Try to increase your RSS feed subscriber and use AdSense for feed to display Google AdSense on the feed.

19) Use Google AdSense or other advertisements in post body, right hand side bar and below the header. Use AdSense link unit with labels or links or below header. Match background color of AdSense with blog or post background color.

20) Read my post on blog traffic tips to build traffic from sources other than search engine.

Following are precautionary blogging tips

21) There should not be many outgoing links (pointing to other websites / blogs) in the post or side bar. Remove unnecessary outgoing links. Place all outgoing links near bottom of right hand side bar or footer.

22 ) Do not buy or sell links for link building.

23) If paid posts are must for you keep it minimum or have separate website / blog for paid posts or articles.

24) As said above do not write same post again ( duplicate content ). Do not edit old post titles and content for search engine optimization.

25) Do not have METATAGS only for main home URL of blogger blog, as it will be used for all the post and you will get duplicate metatag error in Google webmaster tools. You are also misguiding and confusing search engine by having same meta tag for all posts. So you can use script / widget which can give different METATAGS to individual posts. WordPress blogger can have METATAG for individual post by using All in one SEO plug-in.

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You can find more blog traffic tips and SEO services at my blog.

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The Future Value Of Your Blog

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Home Page > Technology > Communication > The Future Value Of Your Blog

The Future Value Of Your Blog

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Posted: Oct 05, 2006 |Comments: 0
| Views: 339 |

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All the hype about the sale of Weblogs Inc. to America Online (AOL) has given rise to the now famous question – How much is your blog worth? In acquiring Weblogs Inc., AOL has provided some concrete metrics to future valuation of blogs. How much will traditional media be willing to pay for a blog? Conversely, how much would you sell your blog for?

AOL-Weblogs Inc. Deal – Benchmark for Future Blog Valuation

Weblogs Inc was established by Jason Calacanis and Brian Alvey in 2003. It is a network of blogs which includes under its wings successful blogs such as Engadget and Autoblog. Jason Calacanis pointed out that Weblogs Inc. earns in excess of million yearly in Google Adsense revenues alone.

AOL purchased Weblogs Inc. for a confidential sum assessed at somewhere between – million. After said purchase, Tristan Louis came up with a blog valuation scheme based on the deal. He created a chart of blog value using the value of each inbound link to Weblogs Inc. as the basis. It is common knowledge that blog readers follow links. Search engines also act as users and primarily determine blog quality rankings based on linkage data thus direct and indirect value links are a great proxy for value measurement. In the blogosphere, conversations that nurture connectivity represented by links and indexes like Technorati give a vantage view of the value of a blog.

Tristan Louis itemized the publicly available data (list of blogs indexed) at Weblogs Inc. network including the number of inbound links (Technorati blog numbers) per blog divided by the purchase price to determine the value of an inbound link to a blog. At the rumored price of million, the estimated value is $ 564 per link. At million, it is 7.57 per link and 3.42 at an acquisition price of million. Interestingly, the consumer segment chalks up the biggest percentage of linkage. Engadget represents over a third of the overall network traffic.

Applying Tristan Louis’s Weblogs Inc, sale, Dave Winer has also sold http://Weblogs.com to Verisign for a rumored price of around million. Blog entrepreneur Nick Denton, founder of Gawker Media has signed a deal with VNU Media to publish Gizmodo (gadget blog) across Europe in six languages. VNU Media is a leading worldwide information and media company which owns ACNielsen, Billboard, The Hollywood Reporter, among others. With this deal, blog publishing has hit big time.

However, the value of a blog is not calculated based solely on links using AOL’s purchase of Weblogs Inc. Jason Calacanis, the man behind Weblogs Inc., disputed using links alone as proxy for the value of the blog network. He reiterated that the acquisition price was based also on the ever reliable revenue, earnings, management and other metrics.

Tristan Louis based his valuation scheme on links to a blog but he also acknowledged the significance of technology, talented management team, financial performance and growth. There is direct correlation between links, traffic, revenue and earnings capacity of a blog or blog network but it takes sound management to maximize all these potentials.

Value of a Blog – Some Metrics to Consider

How much is your blog worth? There is no one standard gauge yet. But one way to measure the value is to look at certain factors to gain a better perspective on how to measure the future value of a blog.

Aside from number of links as mentioned earlier, traffic level is a key factor in determining blog value. Highly trafficked blogs definitely have a bigger potential for earning compared with those blogs with few readership. A blog’s success is highly dependent on visitors/readers. However, ascertaining the value of traffic is a thorny issue. Some bloggers value traffic anywhere from to per hit a day. From this data, a blog with 2000 unique visitors (page views) would be worth between 00 to ,000. The downside to this valuation approach is that some traffic is more valuable than others. A personal blog might have 1000 unique visitors but more difficult to convert to revenue than a blog with 1000 readers that blogs on the topic of digital cameras.

Aside from diverse traffic streams that come from bookmarks, direct links or RSS subscribers will make risk of losing traffic low. Social bookmarking sites are inching their way to becoming prime sources of traffic, with peer referral at times carrying more weight than search results. There are a number of well known bookmarking sites you should link to. Top bookmarking sites include Furl, http://del.icio.us, Diggs, to name a few. By leaving an RSS (Really Simple Syndication) feed, you can feed you readers’ desire for information. Visitors can get automatic updates whenever you provide new content. Having a fairly good base of bookmarkers and subscribers ensure a steady flow of fans and repeat readers – the all-important traffic.

In the blogosphere as in any other field, revenue or earnings is a major focus. a logical approach to blog valuation would be to base its worth upon current and projected earnings, assuming that your blog is earning something to start with. Again, there are varying views on how to use current earnings to measure a blog’s value.

Some bloggers opine you should expect six to eight months earnings as your blog value. A blog with a daily income of 0 would be worth between ,000 – ,000. Still, others determine a blog’s value as being two years of current earnings. A blog earning 0 a day would be worth 8,000. Again, there is a huge disparity between these methods of assessing value. Having diverse streams in the form of multiple affiliate programs also increases blog revenue. An affiliate program is an advertising model in which a blog owner markets via his blog a given product, on behalf of another company. The blog owner is reimbursed a percentage of all sales sold thru his affiliate link. Reimbursement rates can vary from 1% and upwards. Google Adsense is a prime example.

Visitors access blogs throughout the Internet primarily through search engines. If your blog does not have a post appearing in the top ten search engine rankings, the chances of visitors reaching your blog is low. A blog’s presence on relevant search engines is a significant medium for maintaining a blog’s success. Search engine ranking and pages indexed in search engines is critical for generating traffic to a blog. Having your blog among the top results of a search or receiving a high Google PageRank (a system for ranking blog posts) would increase your blog’s overall value.

High quality content will always be a key factor for determining a blog’s value. As has been said time and time again – Content is King. Moreover, search engines can only “read” a blog. What attracts a search engine are the words, the content of a blog that explains, informs, shares and educates readers. Good content increases blog value.

All these aforementioned objective metrics can be considered in assessing the value of a blog. Added to all these, a talented management team behind a blog, its underlying tools and blog technology in use can further help to estimate the future value of a blog.

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Home Page > Business > Online Business > Why you must own a Blog for your business

Why you must own a Blog for your business

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Posted: Sep 07, 2009 |Comments: 0
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A Blog is basically an online journal wherein you can digitally pen down your thoughts, ideas, opinions and practically anything that you want people to read. Blogs come in different styles, formats, and settings, depending on the preference of the user. Many blogging sites, offer built in features such as hyperlink, straight texts, pictures etc. Some blogging sites, even allow you to put video and mp3′s on your Blogs.

Instead of writing texts, some Bloggers choose to make their Blogs more audio friendly, by using spoken word entries. This is called audio blogging.

Basically a Blog contains these features:

*Title – which allows you to label your post

*Body – this is the content of your post

*Trackback – other sites can be linked back to your blog

*Permanent link – every article that you write has a URL

*Comments – this allow readers to post comments on your blog.

One of the advantages of Blogging, is that it is made of only a few templates. Unlike, other websites that is made up of numerous individual pages. This make it easier for Blog users to create new pages, because it already has a fix setting that include: slots for title, body of the post, category, etc.

This is especially useful for first time users, since they can start blogging right away. They can choose from a number of templates that blogging websites provide.

Anyone who wants to start a Blog can do so by becoming a member of a blogging website of their choice. Once they’ve become members, they automatically become a part of that particular blogging community. They can browse through other Bloggers pages, and link them back to their own blogs. They can also make comments on other members’ Blogs.

Blogging is not just limited to personal usage. There are a lot of Blogs that follow a theme such as: sports, politics, philosophy, social commentary, etc. These Blogs espouse on their specific themes. This way blogging becomes a medium in which people can share their knowledge and opinions about a variety of themes and topics.

Some Bloggers even use their Blogs as a means to advertise. Some authors advertise their books on their Blogs. While other Bloggers, use their Blogs to shed light to currents issues, events, news and catastrophes.

Nowadays in education, blogs also play an important part. Professors use blogging to document the lessons that they have discussed and taught. This way, students who who have missed classes, can easily catch up with their assignments.

A lot of entrepreneurs benefit from blogging by promoting their businesses on their Blogs, with millions and millions of people logging onto the net everyday, blogging has become a lucrative move. Some Bloggers who run online businesses promote their merchandise online. While others profit through advertisement.

But by far, the most popular Blog type is the one that takes the form of a personal journal. This is the kind that is usually used by first time Bloggers. Individuals who want to document the daily struggle of their everyday lives, poems, rants, opinions, find that blogging offers them a medium in which to express themselves.

Bloggers usually communicate within themselves. This is one of the appeals of blogging. It creates a community of people sharing their ideas, thoughts, and comments with each other.

Blogs varying in topics, themes, and set-ups, can be found in Blog directories. First time users who want to get an idea of what the blogging world is all about can browse through a number of Blogs using these directories. This way they’d get an idea of what these blogging communities are like.

Blogging is popular all over the world. Blog is short for the term weblog. There are no rules when it comes to blogging. Bloggers have the freedom to express themselves how ever way they want, and the best thing about blogging, is that most blogging sites are free.

There are numerous blogging websites to choose from in the net. This give first time users the option of joining a blogging community that appeals to their interests.

Just search any blogging directory and you’d get a listing of a lot of blogging sites that are available on the net. It’s easy to search a blogging directory, because it is organized according to category. This way you would get exactly what you are after. Blogging is really for everyone. It is fun, simple and easy.

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Home Page > Internet > Blogging > Top 10 Tips for Blog Marketing

Top 10 Tips for Blog Marketing

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Posted: Dec 02, 2009 |Comments: 0
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Blogs have relevance when they are read by visitors visiting the blog site. Many amateur writers try out their hands in blogs and get few hits when their friends read the blog write up. But, the importance of blogs does not end here. Blogs bring traffic, awareness, prestige, and much more to the site. Marketing blogs for greater hits per day requires suave skills and marketing tactics. Here are few tips to help you in this effort.

Articles to Teach

Blogs become popular if there are some good write ups that help in teaching the reader. You can have them short and crisp but ensure that they have steps or “how to” references. Generally known as “pillar” articles, you can have at least five such articles in your blog section.

New Blog

Each day, post a new blog that has some fresh news or tips. This would ensure that the blog is working and up-to-date. Curious readers would slowly make it their habit to come back once to your blog site every day.

Apt Domain Name

What does your blog highlight? What can a reader expect from your blog – serious note, friendly note, satire, etc? Make sure your domain name shows what content that blogs would content.

Commenting on Other Blogs

If you wish others to read your blogs and talk about your articles, make sure you do the same for other blogs too. When you start commenting on other posts, and just place link of your blog in the end, the word spreads. You never know how other readers get back to your site.

Using Trackback and backlinks in Posts

Trackback leaves an incomplete summary of your blog to the other blog entry. It appears like a comment and helps to communicate with other blog writers. It leaves behind a link from the other blog to your site and allows the readers to follow the path. As a result, readers from other blogs may come back to your site to read your blog.

Publish Comments of Others

Just writing blogs don’t help much unless you get comments. A powerful write up can have numerous comments. More are the comments, more popular is the blog. So, you need to encourage comments. Responding to comments, especially if it requires the author to reply, is a must to ensure that the popularity picks up.

Participate in Blog Carnival

Submitting blogs to carnival – a post where numerous blogs on similar topic is posted. This ensures that the blogs get links back to their site. It increases a sudden increase in readership.

 

Submitting to Blogtopsites.com & EzineArticles.com

You can also submit the blogs to various blog-collecting sites which greatly increase readership to the site. Roughly, you can get at least 10 readers per day if you post blogs to Blogtopsites.com.

Submitting Optimized Blogs to RSS

RSS feed is a good way to promote blogs. However, make sure you optimize your blogs with relevant keywords so that the reader is able to locate your blog.

Blog Marketing is an ongoing job and you need to keep supplying fresh content tenaciously.

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Home Page > Internet > Blogging > How to Link Your Blog and Social Media Accounts

How to Link Your Blog and Social Media Accounts

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Posted: Oct 06, 2010
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You should link together your blog and social media marketing accounts.  You want to create a network of resources that brings together your various marketing efforts.  Linking your blog to your social media accounts is essential.

 

1) Blog Postings on Facebook and Twitter

 

You can set up your social media accounts including Facebook and Twitter so that they automatically show a link to your blog postings.  This automated technique makes it easy to update your Facebook pages and Twitter account with your new blog postings.

 

One of the goals of all social media marketing plans is to keep content updated and fresh.  If you update your blog frequently you will be automatically updating your Facebook and Twitter account as well.

 

Make sure the titles of your blog posting are eye-catching and you can drive traffic from the social media sites onto your blog.  A short, catchy title will capture the attention of someone you are friends with on Facebook or who is following you on Twitter.

 

2) Add Social Media Links to Your Blog

 

People who find your blog may not know that you also have social media accounts and pages.  Make sure that your blog prominently displays an invitation for them to become a fan on Facebook and a follower on Twitter.

 

As a blogger you want to give people a ample opportunity to learn more from you and about you.  Linking your social media accounts to your blog creates these opportunities.

 

Web 2.0 is all about users participating on websites and networks.  A blogger needs to think about inviting participation on their blog and beyond their blog in order to create an overall user experience that builds loyalty.

 

3) Off Blog Feeds

 

When you set up your blog you will have the option to arrange a blog feed that other people can pick up and add to their site.  Basically your blog postings will be displayed on any site that adds the feed to it.

 

A blog feed can open up new traffic sources and revenue streams with no additional effort on your part.  You should also add your blog feeds to directories and other resources that people search in order to add fresh content to their site.

 

Remember, fresh content is a key to success online.  Your blog can become a source for content for other websites which means your blog and their website wins.  Link your blog to your social media accounts and blog feed resources for maximum impact.

 

4) Blog Set-Up – Plug-Ins

 

When you are setting up your blog you will have the option to add plug-ins.  There are many add-ons or plug-ins to choose from.  Some of them can be quite useful and some of them can be quite useless.

 

Since WordPress is the most popular blog choice we will focus our examination on plug-ins with WordPress blogs.

 

5) Blog Plug-In: Akismet

 

SPAM is a serious issue on the web including on blogs.  Akismet is a plug-in option for WordPress blogs that helps eliminate SPAM before it can appear on your blog. This free plug-in is essential and is considered by many bloggers to be their most important weapon against SPAM.

 

One of the first plug-ins you should add to your blog is Akismet.  Make sure it is up to date and properly installed on your blog.

 

6) Blog Plug-In: Add to Any

 

Social media marketing has transformed the Internet.  The vast majority of bloggers also have social media accounts.  Bloggers are typically quite actively engaged in social media sites and social bookmarking.  Add to Any is a plug-in for social media marketing.

 

Adding this plug-in to your blog makes it easy to add blog postings to your social media sites as well as to bookmark your postings.

 

7) Blog Plug-In: All in one SEO Pack

 

The all-in-one SEO pack for WordPress blogs is an important plug-in.  This SEO pack incorporates the essential SEO elements needed to help your blog appear in search results for relevant keyword terms.

 

Many search engine optimization experts add the SEO Pack to every blog they manage.

 

Blog Plug-In:  Backup WordPress

 

WordPress offers a backup plug-in that automatically backs up your database for security purposes.  This feature is an important safety feature that will protect you if your blog loses data or that data gets corrupted.  Hackers often target blogs so having the right security in place is important.

 

9) Blog Plug-In: Super Cache

 

The Super Cache plug-in helps your blog postings get indexed quickly in the search engines.    Indexation is important because it helps people find your website.  This plug-in is often considered part of the list of SEO plug-ins but it is not part of the All in One SEO Pack described above.

 

When setting up your blog, make sure you install the five essential plug-ins outlined in this article.  There may be other plug-ins that interest you as well but these are the five most important WordPress plug-ins.

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Learn how to make money blogging today. Visit Brian’s website, http://www.HomebasedBlogging.com and learn how you can make money online from blogging and receive free blogging help.

 

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How to Boost Your Revenue Earning Capacity Online With Blog Customization

By: Michael

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Article written by Michael Adaigho. For more information on how to boost your revenue earning capacity online visit these sites: http://www.unlimiteawealthsystem.blogspot.com

                                                             http://www.extrabigmoneyonline.blogspot.com

 

(ArticlesBase SC #3414415)

Article Source: http://www.articlesbase.com/ – How to Boost Your Revenue Earning Capacity Online With Blog Customization

You can boost your money making capacity online and create any cash generating features you want on your blog. Amongst all the money making opportunities on the internet, blogging still remains a hot cake.

The good thing about it is that it is easy for beginners to take advantage of and make some cash for themselves without spending much. Since blogging is a more practicable opportunity, you stand a chance of maximizing profit online.

Customization of blog is when you personalize or brand your blog to suit your personal choice or interest, to make it look different from every other blog. You know, we have paid blog and the free blog, but here we are talking about the wordpress paid blog which is very cheap – the highest you can invest in paid blog is less than . The good thing about it is that you can design and provide content on your own and actually make your blog more unique.

Features for designing a customized blog.  Using the plugin. Now, when you are using a wordpress blog, you have so many features one of which is the plugin feature. It can be used in many ways to enhance the money making potential of your blog site. Once you have installed some plugin into your blog, it can serve several purposes;

1. The plugin will help you turn all your materials on your blog to PDF, so that if anybody likes the article on your blog, he or she can just put in their email and instantly get that article on  your blog inside their email either for cash or free depending on the value of the content or better lead them to a purchase on your site.
2. With the plugin features you can actually customize your header, which means you can put it the way you want, that is you can brand it with your pictures. You can brand it with your events or create beautiful designed graphics.

Just as stated above, customization is one of the ways by which you advertise new product, your events and seminars, and at the same time have your followers learning from your and what you do. For example, if you are an entrepreneur, you can customize it with entrepreneur platforms. The essence of that is that people get to know you by the way you have customized your blog which is going to be peculiar to you. Your followers who read your blog will learn from the lot you have share in it.

You could also have what is called slide effect on your blog. How does this work? If you have more than one site, instead of trying to advertise all your sites using several mediums, you could bring all your traffic to a particular blog. All you need is to  put slide effect on your blog.

By all this you are customizing your blog – you are making your blog look unique all the time by changing the theme, header etc, every two weeks. That is one of the ways to get dedicated followers that will always buy from you and are ready to learn from you on a daily bases.

Once you are able to install a wordpress blog, you could easily customize it with a software called niche content. With this software installed on your blog, you have expert’s articles coming into your blog by the software. All you need to do is type in a particular keyword of what you want. For instance, you want to write on blogging, you just type in blogging into the keyword space provided.

The beauty of this is that you get more traffic coming from that expert because people are already following him and they love his articles on your blog. You automatically get more traffic because you have integrated what is called caffeinated content management software on your blog. With this, it is easier for you not to even touch your blog and your blog is updated on a daily basis. The beauty is that the software works on its own and you can easily put your own regular posts by doing it manually.

How To Operate A Plugin On Your Blog

 When you get to your wordpress, you will see the plugin feature. Just click on it and you will find so many software that you can integrate with your blog, because when you are trying to integrate a software that drops articles, you integrate it with through the plugin. Any other software you want to put, like links, calendar, timer and articles, you always go through the plugin, and it helps you to have so many features added to your blog. You must have downloaded the plugin into your system, so from your blog, you browse to locate where you have installed that plugin. Just click attach, it will ask you if you want to activate or deactivate. As you click activate, instantly you have the plugin working. For every plugin you have, they are responsible for specific thing on your blog, like plugin that turns any write up to PDF. You have plugin that makes the article on your blog update on a daily basis with the help of software. All you need to is to attach the software through the plugin. The work of the plugin is to help you bring additional features you want into your blog.

Where Can One Get All The Free Software?
 Majorly, you get most of these software for free. Just go to download.com. This is one of the website where you get most free software. If you know the name of the software just go ahead and type it on the search keyword space that is provided, and you could get most of them free of charge; some you will for, like the “caffeinated content management software”. But you can get it free from other websites like Google, all you need do is just make sure you have the correct name and spelling of the software. And always add the word free to your search enquiry.

 If you have a domain name and a webhosting space and a feature called fantastic on your site you can set up a blog within minutes. You can then have a customize blog like this, unlimitedwealthsolution.com/blog.

 To make your blog attractive, always change the themes may be twice a month. You can have different headers and different themes.

 You can sell your customized blog and make money from it. You can sell it off, say after using it for six months or one year. You need to rate its value for cash at webvalue.com. Just put in the name of your blog, it will give you the worth of your blog.

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Article written by Michael Adaigho. For more information on how to boost your revenue earning capacity online visit these sites: http://www.unlimiteawealthsystem.blogspot.com

                                                             http://www.extrabigmoneyonline.blogspot.com

 

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The Beginners Guide To Blogging Online And Earning Money From Your Blog

By: Brian Clark

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Next, find out how make even more money blogging and make a realistic 0,000 a year online? Without personally selling anything by  clicking here

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Article Source: http://www.articlesbase.com/ – The Beginners Guide To Blogging Online And Earning Money From Your Blog

A blog is basically an online journal wherein you can digitally pen down your thoughts, ideas, opinions and practically anything that you want people to read. Blogs come in different styles, formats, and settings, depending on the preference of the user. Many blogging sites, offer built in features such as hyperlink, straight texts, pictures etc. Some blogging sites, even allow you to put video and mp3′s on your blogs.

Instead of writing texts, some bloggers choose to make their blogs more audio friendly, by using spoken word entries. This is called audio blogging.

Basically a blog contains these features:

title- which allows you to label your post
body- this is the content of your post
trackback- other sites can be linked back to your blog
permanent link- every article that you write has a URL
comments- this allow readers to post comments on your blog.

One of the advantages of blogging, is that it is made of only a few templates. Unlike, other websites that is made up of numerous individual pages. This make it easier for blog users to create new pages, because it already has a fix setting that include: slots for title, body of the post, category, etc.

This is especially useful for first time users, since they can start blogging right away. They can chose from a  number of templates that blogging websites provide.

Anyone who wants to start a blog can do so by becoming a member of a blogging website of their choice. Once they’ve become members, they automatically become a part of that particular blogging community. They can browse through other bloggers pages, and link them back to their own blogs. They can also make comments on other members’ blogs.

Blogging is not just limited to personal usage. There are a lot of blogs that follow a theme such as: sports, politics, philosophy, social commentary, etc. These blogs espouse on their specific themes. This way blogging becomes a medium in which people can share their knowledge and opinions about a variety of themes and topics.

Some bloggers even use their blogs as a means to advertise. Some authors advertise their books on their blogs. While other bloggers, use their blogs to shed light to currents issues, events, news and catastrophes.

Nowadays in education, blogs also play an important part. Professors use blogging to document the lessons that they have discussed and taught. This way, students who who have missed classes, can easily catch up with their assignments.

A lot of entrepreneurs benefit from blogging by promoting their businesses on their blogs, with millions and millions of people logging onto the net everyday, blogging has become a lucrative move. Some bloggers who run online businesses promote their merchandise online. While others profit through advertisement.

But by far, the most popular blog type is the one that takes the form of a personal journal. This is the kind that is usually used by first time bloggers. Individuals who want to document the daily struggle of their everyday lives, poems, rants, opinions, find that blogging offers them a medium in which to express themselves.

Bloggers usually communicate within themselves. This is one of the appeals of blogging. It creates a community of people sharing their ideas, thoughts, and comments with each other.

Blogs varying in topics, themes, and set-ups, can be found in blog directories. First time users who want to get an idea of what the blogging world is all about can browse through a number of blogs using these directories. This way they’d get an idea of what these blogging communities are like.

Blogging is popular all over the world. Blog is short for the term weblog. There are no rules when it comes to blogging. Bloggers have the freedom to express themselves how ever way they want, and the best thing about blogging, is that most blogging sites are free.

There are numerous blogging websites to choose from in the net. This give first time users the option of joining a blogging community that appeals to their interests.

Just search any blogging directory and you’d get a listing of a lot of blogging sites that are available on the net. It’s easy to search a blogging directory, because it is organized according to category. This way you would get exactly what you are after. Blogging is really for everyone. It is fun, simple and easy.

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The Importance of Blog Design

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The Importance of Blog Design

By: Paul Evans

About the Author

Paul Evans is an experienced Internet Marketer who has spent a considerable amount of time doing his research on hundreds of internet opportunities and exploring various ways in which to market his products and services.  For further information click on this <a target=”_new” href=”http://instantincomesuccess.com”>link.</a>

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Article Source: http://www.articlesbase.com/ – The Importance of Blog Design

Blogs have increased popularity over this past months.  Many people have started to create their personal blogs to express their thoughts and feelings.  Internet companies have also started their blogs to inform consumers on the latest product news and reviews.

Because of this, blogs are also being used as internet marketing media.  Before, internet marketing is done by placing banners and links on popular websites, such as news and information sites.  Links were also included on newsletters and marketing letters sent to the members of their mailing lists.

Many people spend time reading blogs.  People read their friend’s blogs, their favorite author’s blogs, blogs on topics that they are interested in, and blogs on product reviews.  With the increasing popularity of blogging, it is even feared that people rely on blogs to get the latest news.

While getting news reports from blogs isn’t reliable, some people look for product reviews through blogs.  In some cases, this is more dependable.  While it is true that some media persons are being paid to write good reviews about a certain product, blog writers write about their actual experiences on products and services from a company.

Since there are many people who read and start their own blogs, blogs are a good medium to market a product.  With the increasing blog traffic means increase in product sales.

Blog traffic can be increased by joining affiliate programs and sites, which will list your blog under a certain search category or name.  You can also have your blog advertised in popular websites.  This, however, will cost some money and is not advisable if you have just started blogging.

A writer who has just launched his/her blog will want as much traffic as possible to increase advertisements on the site.  Also, some advertisers pay every time their link is clicked or the page that has their link is viewed.

When you have increased traffic on your blog, you should try to keep you visitors coming back and recommending your blog to friends and colleagues.

This can be done by having informative or amusing content and good blog layout and design.  You may develop your blog’s content or you can also acquire the services of a web content writer to provide you with the blog articles.

The blog’s layout and design also plays a big role.  While most of the companies offering free blog hosting offer pre-selected templates, there are also some that allows customization that if you utilize this feature correctly can increase your blog’s traffic.

Here are a few tips to make your blog stand out from the millions of blogs out there that have standard designs.

* Customize the banner

The banner usually has the most generic designs that are common to the blogs from a blogging company or service.

You can personalize this banner by having a graphic with the dimensions of the banner.  You can also edit the graphic so that it will also include the title of your blog.

In this case, you can create your own graphic or you can purchase professional looking graphics online for less than .

* Personalizing photos

Of course, most of the photos that you will be posting will be your own.  However, if you don’t customize the photos before posting them, you may miss maximizing the enhancing benefits graphics can add to the page.  Adding photo borders can help the photo stand out from the page.  

It can also add to the design of your blog.  You can choose a standard border or you can also create your own border which can be associated with your blog’s templates.

* Add a favicon

Don’t you think sites with icons on the address bar before the website’s URL are cool?  Many people do.  These favicons add a professional look to the URL.  These easy to do using photo or graphic editing softwares.

* Check out blog templates, layouts, backgrounds, textures and skins from sites

There are sites that offer free blog templates, layouts, backgrounds, textures and skins.  You can make use of these so your blog will not look generic like most of the blogs hosted by the service provider.

* Include RSS feeds

This is a cool way to inform people with newsreaders about your blog headlines.  Tutorials on RSS feeds are available on the internet.

* Audio makes your blog more personal

Not only does audio personalizes the blog; it can also keep your visitors coming back.  You can try having streaming radio stations, mp3 file or playlists loading with your blog.

* Advertisements

If you have signed-up with Google Ad-Sense, which I am sure you would like to do, make sure that the ads are conveniently placed that these will not hinder your readers’ ease in accessing the information on your blog.

Try using these tips and you can definitely increase and retain traffic on your blog.

For more FREE information please click on the link in the resources box below.

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(ArticlesBase SC #3121024)

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Paul Evans is an experienced Internet Marketer who has spent a considerable amount of time doing his research on hundreds of internet opportunities and exploring various ways in which to market his products and services.  For further information click on this <a target=”_new” rel=”nofollow” onclick=”javascript:_gaq.push(['_trackPageview', '/outgoing/article_exit_link']);” href=”http://instantincomesuccess.com”>link.</a>

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There are a number of different reasons for a blogger to start blogging and blog marketing. Some of these reasons include generating revenue, promoting a cause, providing useful information and staying in touch with family and friends. Although these reasons for starting a blog may be quite different, all bloggers should spend some time learning about blogging before embarking on a blogging experience. This will help to ensure the blog achieves its intended purpose and will also help to prevent the blogger from making mistakes which can be detrimental to a blog. This article will discuss methods for learning about blogging including studying successful blogs and using the Internet to research the subject of blogging. This article will also briefly explain the importance of promoting a blog.

Studying Successful Blogs

One of the simplest ways for prospective bloggers and new bloggers to learn about blogging and blog marketing is by studying successful blogs. Those who have recently started a blog or are considering starting a blog can learn a great deal simply by reading and studying successful blogs. Bloggers may choose to study blogs which focus on a similar subject but this is not necessary. Bloggers can learn a great deal about maintaining a successful blog by studying blogs related to any subject. This is because factors such as writing style, blog design, font type and colors can all contribute to the success of the blog.

In studying other blogs, the blogger should pay particular interest to aspects of the blog which attract his attention. This is important because these aspects also likely appeal to other blog visitors and contribute to the success of the blog. Modeling a blog with these aspects in mind can go a long way towards contributing to the success of a blog.

Using the Internet to Research Blog Tips

The Internet can be an excellent resource for learning about the subject of blog marketing. There are a variety of different objects related to this subject. These articles may contain tips for starting, maintaining and optimizing a blog. They may also contain tips for generating traffic to a blog and keeping visitors interested in the blog. Bloggers are advised to study the information available online carefully and to always consider the source of the information. Considering the source of the information is important because it can help to ensure the information gleaned from the Internet is reliable. However, this can be difficult because it is not always possible to determine the source of information available on the Internet.

Another option for verifying the validity of information available online is use other sources to confirm the information. This means a blogger may find one article which provides several tips for operating a successful blog but still searches online for information which will corroborate the information available in the original article. This may sound redundant but it can help to prevent the blogger from accepting false information as being correct.

The Importance of Promoting a Blog

Finally, bloggers should understand the importance of promoting a blog and should investigate methods of promoting their own blog. Promoting a blog is so important because it is through this type of promotion that a blog gains traffic. Gaining traffic is imperative to the success of a blog in most cases. The few exceptions include blogs which are maintained solely for the bloggers personal use as well as blogs which are maintained for the purpose of keeping friends and family members up to date on events in the bloggers life. All other blogs can benefit from increased blog traffic.

Bloggers can learn successful blog marketing to promote a blog by considering how they learned about blogs which they read frequently. This is significant because Internet users who read blogs likely have similar methods of finding these blogs. For example a blog reader who learned about an interesting blog through participation in a relevant message board will likely consider remaining active in message boards which are relevant to his own blog as a method of promoting his blog.