Devour The Web

Keywords, Competition and Being Number One- Uncovering the Algorithm
 by: John Krycek

By following these steps you will see that most closely guarded secret– the search algorithm. Remember the movie “the Matrix?” The Matrix is there, you just can’t see it. So is the search algorithm.

It’s easy to pay a Search Engine Optimizer to give your pages some ranking power. Unfortunately, given the inherent time factor involved in climbing the ranks, your money may be long gone before you know if you’ve spent your money well.

THERE IS NO MAGIC PILL

Forget any advertisement you see for instant number one search results or automated this or that. Most are scams, and the ones that aren’t might get you positioned, but it will be very short lived.

Search engine optimization is an ongoing process. Achieving and maintaining a high rank, especially on highly competitive keywords, requires constant maintenance. If you do find a legitimate SEO firm, it is well worth the money to pay their monthly maintenance fee and let them continue to help you after the initial project. At least for 6 months or a year as you establish yourself.

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10 Practical Ways Search Engine Optimization Companies and Clients Can Get Along
 by: Michael Murray

Even the best of intentions can go awry without careful attention to details and expectations. We’ve tested these methods out and they work.

1. Get it in writing.

Define the service scope in detail (i.e. we’ll research keywords and optimize these pages with approved search phrases for this long).

2. Return phone calls.

That goes both ways. If the consultant needs some feedback, don’t wait three days. If the client calls, don’t wait three hours. It doesn’t sound fair, but it makes sense. Consultants need help, but clients deserve more attention (prompt responses).

3. Don’t overwrite changes.

SEO consultants can easily overwrite source code if they’re not careful. Web site owners sometimes overwrite the very optimization steps a consultant put in place. Talk to each other and work out protocols to avoid these problems.

4. Return e-mail messages.

Like phone calls, e-mail messages deserve a quick response. Hitting “reply” is easier than picking up a phone and dialing a bunch of numbers. Clients and consultants shouldn’t let a day go by without a response.

All Time Most Effective Way to get Backlinks to your Website
 by: Tyler Johnson

There have been so much fuss about how to get the best links back to your site. A lot suggested that reciprocal linking is the way to go and yet you get this reminders that not necessarily all backlinks are credited by search engine specially Google to a particular site if such link source is not related to your site.

Another is the submission to website directories which is a really over rated form of pr improvement, the benefits of submitting to these directories is not equal to the effort you put into it.

Directory Submission is a very tiring process where you must first find which directories are free submission sites because as a personal experience most of the website directories on the web are paid services. Some would even cloak product marketing by using a commonly formatted paid directory submission software just to improve the homepage visibility and pr rank.

SEO Success: Step One is Good Web Design
 by: Chesa Keane

Creating a well-designed website is the first step in your internet marketing strategy. Once the website has been created and optimized, there are further techniques to employ that will drive traffic to your website for successful, long-term results. You wouldn’t consider opening a retail store in a major shopping mall without signage and you shouldn’t consider having a nice looking website designed without expanding your web presence in order to be found on the internet. But unless the website is designed correctly to begin with, follow-on SEO efforts will have limited results at best. The following strategy overview is designed to bring about productive SEO results:

- Create an attractive website that is complementary to your company image and provides your targeted audience with information about you, your company and your products and/or services.

- Design a website that has a call-to-action in the form of a purchase or providing you a contact, subscription or other commitment from your visitor.

- Create a successful marketing arm for your overall business promotion and marketing campaign to promote your business, products and/or services with the many follow-on strategies that drive traffic to your website.

Doing Your Market Research Online
 by: Norio De Sousa

Success on the internet depends a lot on what you know about your target market before starting! If you want to make money on the ‘net, you’ve got to be prepared to do some market research online!

It’s important for you to know…

• How many people are looking for your product or service and…
• How many companies are supplying that same product or service

These numbers give you an idea of how much money you can make with your concept.

The number of people looking for your product or service is called the “demand”.

The number of companies offering a product or service similar to yours is called the “supply”.

If demand is 1000 and supply is 500, you’ve found yourself a market

Supply and Demand on the Internet

The internet works a little differently to the “offline world”…

Supply is the number of people searching for information on your product or service, while demand is the number of web sites providing that info.

Got that? No? Let me elaborate…

Search Engine Optimization (SEO) Is Critical To The Success Of Your Website
 by: Sharifah Hardie

Search engine optimization (SEO) is critical to the success of your website, Drive Visitors To Your Website And Increase Your Market Share.

SEO is the key to unlocking your website’s full potential. Google handles over 200 million internet search requests each day, and people who search for information clearly express what they want. Imagine capturing a relevant stream of such web traffic. It’s therefore important to optimize your web pages to improve search engine rankings using the most appropriate keywords describing the content of your site.

The search engine optimization process begins before you start building your website, when you decide on the domain name to register. The process then continues on as long as your website remains online.

Please note that optimizing your web pages to get high rankings takes time. Your rankings may start out low and slowly improve. Link popularity, i.e. the quantity and quality of external links to your web pages, greatly influences your rankings, and it takes time for your website to become popular in its niche.

SEO Success - Step Two is Attracting Search Engine Attention
 by: Chesa Keane

Once the website has been created and published, many new website owners think that the web development project is finished. But in reality, the real work is just beginning. In order to create a money-making site, traffic must be generated and driven to the website. There are several effective methods that can be implemented in Tier II of the SEO strategy to create this web traffic. While all methods may not be required to realize successful traffic generation, some combination of most, if not all, will probably be needed to create traffic, maintain traffic and finally, grow traffic to your website with long-term, lasting results. Consider implementing these strategies:

- Dynamic content is necessary for search engine recognition, and by updating the website frequently, the search engines see your website as an active, not stagnate, website. How often should changes be made? At the very least, monthly. But the more frequent the changes, the better. There are some tried and true methods you may want to employ:

- Monthly newsletter (or weekly)

- Tip of the day that rotates to the page using a script from an existing database of information at your site

Educate Yourself about Link Popularity
 by: Tom Bishop

Links make it possible for your website to be found in cyberspace. Links and search engines work hand in hand to make the process of seeking out information go more smoothly.

Link popularity can make or break your website. Search engines have their own ranking systems and they use links to do it.

Google leads the pack when it comes to search engines and most of the others look to Google for guidance. Search engines give the most prestigious rankings to sites that link to other sites that contain related subject matter.

Keywords matter in regards to link popularity. The more often a keyword is used the more difficult it makes it to obtain the end result of link popularity.

It’s not as simple as managing to link up with plenty of other websites. Quality is your aim, not quantity. Link farms are everywhere on the Internet but they only make your search for link popularity a nightmare. Look past these awful “endless lines of link pages” and continue your quest for exceptional quality.

5 Secret Tips to Effective Pay Per Click Advertising
 by: Jan Peterson

Yes, pay per click advertising will cost you but if you do it right, it should make you money. If you are running pay per click advertising campaign and more money is going out than coming in, something is not right. Here are 5 steps to targeting the right keywords and minimizing costs.

Are your keywords too broad?

Let’s just say you have developed an amazing diet drink that is safe, effective, tasty and will guarantee that people will lose 15 lbs in 30 days. You know you have a product that is a winner and are excited about marketing it on the World Wide Web. However, you are relatively new to the Web and pick keywords that are too general and expensive like ‘dieting’ or ‘weight loss’. Not only are you perhaps disappointed by your PPC advertising results but it will likely be draining your bank account. This is why niche keywords are so important. Look at bidding on keywords such as ‘weight loss supplement’ or ‘weight loss drink’. Go to Overture or Word Tracker and find keywords that are more niche oriented and not so competitive.

Implement An Aggressive Linking Strategy
 by: Syahriansyah

Let me ask you a question… How do you get hundreds, or even thousands of targeted sites to point their traffic directly at your website? There are a few steps that you can take…

Step 1: Research your linking prospects.

Who would you most like a link from? Surf teh Net for a websites that deal directly with your target market and collect the personal contact information for the website owners. You should collect these information:

- The website’s URL

- The address of the web page on that particular site where you would most like a link

- The name of the website owner

- Their e-mail address

- The date you visited their site

- A brief description of what site is about

Step 2: Organize your list into table or database.

This is very important. By setting up a simple database right from the start, you will be able to merge the information you have collected into template letters, and keep accurate records of exactly who has linked to you and who hasn’t.