Devour The Web

Once again I used my wacky test marketing strategy to announce a new project and once again it worked - but on this occasion I had another motive about which I will tell you more in a moment.

Downloads and confirmed sales are lower than last time around but this does not dismay me because I am addressing a looser, less well defined niche.

What did please me though was confirmation that my reasoning for engaging in a second wacky test marketing run was justified.

You see both of these projects have an inherent element of website optimization about them; a strategy I have been working on for some considerable time; a strategy I have put to the test in small ways but never tried out before in full measure.

I wasn’t so much concerned with consumer reaction to the second project as I was with the reaction of the search engine spiders to the optimization of my website.

Here is how matters have panned out so far with regard to major SE positioning.

More importantly both sets of results were obtained within hours of submitting the URLs.

PROJECT NO.2

Sponsored Links

Just launched your website? Now what?

You are finally ready with your excellent product, killer salescopy, eye-catching graphics and tiny robots working for you tirelessly.

Now you have to get those hungry ‘visitors’ and ‘leads’ waiting to grab your product.

I will introduce you to 4 amazingly simple, proven and ‘effective’ ways to drive surges of ‘red-hot’ lazer targeted traffic to your site instantly.

You can apply all these steps right NOW for FREE and watch your traffic counter explode.

Here YOU Go…

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STEP 1 -> Search Engines

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Optimizing your site for search engines and creating killer content can get you tons of traffic to your site absolutely Free.

Include your keywords in your title, meta tags, headers, top and bottom portion of your website content.

Focus on your keyword density and make sure you optimize 1 page with 1 or 2 keywords max.

Increase content of your site by adding articles and make sure you keep your content fresh and ‘ever changing’.

Apply this system with 1000s of pages on your site using the power of RSS and Blogs and you will see free traffic crawling all over your site.

Isn’t online a magical invention? Surely it is, just imagine how many people can share their thoughts or open their businesses or run any kind of activity through their personal web sites. Online gives a huge worldwide potential to any idea converted into a web site.

But, even the most perfect web site can be dead. Hope you did not face it with your website, but online experience shows that you can pay for making the fanciest web design in the world, you can have amazing copywriting on the website, you can have the cheapest prices for your product or service - all this will be useless if your website does not get TARGETED traffic.

It is super important to underline “TARGETED” web site traffic. When an online surfer looks for gasoline discount tickets and gets to the web site that sells pot flowers, will this surfer buy the pot flowers? Hardly! The surfer will close the web site in about 2 seconds after web browser opened it.

That is why, if you are online, if you have a web site - fight for the targeted traffic only. The strategy below will help you to understand how.

Search Engines Optimization:

Your website must be good optimized by various SEO techniques. Before starting increasing Backlinks for your website you need to check following things must be done properly.

1. Your website must have properly designed, no broken links on your website, Internal Linking structure must be designed properly.

2.Title, description, keywords, anchor text must me properly placed.

Backlinks and PageRank:

Google Gives PageRank for every web pages of your website. (Download Google Toolbar to Check PageRank of your website). PageRank depends on Backlinks. If your WebPages having number of Backlinks from various websites then your WebPages can get good PageRank.

You need to improve PageRank of your every page of your web site because Google gives PageRank for every page so that your website can get good traffic from every page.

Increase Backlinks and PageRank from following activities:

1. Register your website in various leading search engines.

2. Register your website in countrywide search engines

3. Register your website in Industry wide Search engines and Business to Business Directories.

4. Register your website in subject wise Search engines.

So you have decided on a design makeover for the website. Or perhaps it’s the boss who thinks it needs refreshing and a bit of a lift.

Carrying out an emetrics audit before a redesign, or any major change to a site, is essential if you are going to assess the benefits of your investment. It will also enable you to make sure that everything you change is for the better and that the things that are really working well don’t get swept away.

So what do you look for?

Current overall visitor levels ? this might seem obvious but if you don’t know how many visitors are coming to your site before the change how can you assess its impact?

Returning visitors ? how many of your current visitors have visited the site before. Your returning visitors usually represent your best prospects, after all they are interested enough to bookmark your site and come back. Identifying returning visitors requires the presence of cookies. If you are using a hosted emetrics service (one using JavaScript) to monitor traffic this will be done automatically. If you are analysing log files then your site must set a persistent cookie in order to recognise returning visitors.

What good is a website without traffic? A website without traffic is like a mall without customers. No visitors means no prospects, no prospects means no sales, no sales means your internet business will not survive as a result. This is why generating traffic to your website is important. Without traffic, you cannot build an email list, and cannot test and track your results.

Let’s take a look at some strategies used to generate traffic. As a matter of fact, if you stick to these strategies you will get more than enough traffic to your website to create a pretty healthy income.

Placing ads in high-circulation Ezines

This strategy is pretty simple but highly effective. You can easily jump-start your business the very same day the ad is run, by bringing in large amounts of pre-qualified targeted traffic to your web site. Placing ads in high-circulation ezines that target your niche will do the trick.

Pay per click advertising

Pay per click advertising is where you pay a search engine (Yahoo!) to display your ad whenever someone searches on a specific keyword on which you have bid on. Many search engines today sell pay per click advertising. The largest of these services are Google’s Adwords and Yahoo!’s Overture. Be sure to spend small amounts of money to test keywords and their effectiveness. You do want to minimize risk, right?

How to Build Web Traffic Daily

I - Introduction
II - Web Directories
III - Search Engines - Rankings
III - Link ahoy!
IV - Messageboards and Forums
V - Conclusion

I - Introduction

The one thing that webmasters wish for is a steady flow of web traffic to their website.

My aim with this article is to give you a few ideas for bringing web traffic to your website. Once your web traffic is up and flowing, what you do with the web traffic is up to you.

First and foremost, web traffic mainly comes from the following areas; in no particular order
1. Web Directories
2. Search Engines
3. Link ahoy!
4. Discussion Boards/Forums

We go into each of these in detail below.

II - Web directories

A web directory is not my favorite medium for building web traffic; but it can be useful to build PR which can help to achieve better rankings in the Google Search Engine. PR (range of 1-10) is one of the factors Google uses to rank its results when someone does a search. Basically, with a higher PR; it is believed that your listing should rank better than those with other PR.

All too often I find site owners are confused (or in denial) about how to achieve the search engine rankings they desire on the SERPs (Search Engine Result Pages). So, I am pleased to offer you my version of “Organic Listings 101.”

Several times each day I get approached by site owners wanting to be in the top 5, 10, top page for organic (free) listings. The organic results are those that display to the left and below “Sponsored Sites” or “Sponsored Results at Google, MSN and Yahoo!. These “Sponsored” advertisement boxes are part of Pay Per Click programs where site owners bid for positioning.

What we’re going to discuss today are the free listings that are gained by how your site is ranked based on a combination of unique variables (algorithm) of each search site. Which, to muddy things up further, evolve without notice.

“You shall know the truth, and the truth shall make you mad.” ~Aldous Huxley

Let’s first set the stage so that we have realistic expectations here. When I started my consulting practice back in the early 90s, it was relatively easy to get found. The volume of sites and the level of competition were not one iota of what they are today. Fast forward to 2005 and you have close to 12,000,000,000 (yes, that’s billion) pages with a good 10,000,000 being added daily.

I am not going to bore you by loading this article with a bunch of redundant, irrelevant garbage you already know. So let’s just cut to the chase.

I’m tired of reading the same old Link popularity articles. No one is saying anything new. The main question on everyone’s mind is “How can I get and KEEP a good ranking in the major search engines?” Even those websites doing well are fighting to keep their place. There must be a way to consistently appear in a good position with the major search engines?

Reciprocal links, OBSOLETE

Webmaster long ago realized the importance search engines attached to link popularity for top search index positioning and resorted to reciprocal linking hocus pocus. However this practice does not indicate either site as being an authority and actually gives a slight edge to the lesser ranked site. This strategy has already become obsolete and very soon the search engines will change their algorithms and teach their spiders to take it into account.

Inbound One Way Links, ALMOST IMPOSIBLE

There are no hidden secrets on how to rank high with the major search engines. All that is needed is a basic understanding of how search engines work and a bit of know hown Perhaps the biggest contributing factor to a successful web site is incoming links. Without links, your website will more than likely go unnoticed. So how should you accumulate these links? Below are a few basic methods to accumulate quality back links

Before you get started

You MUST understand how search engines work. Over 90% of your business will likely come directly from search engine results. Therefore, it is absolutely essential to optimize your site for search engines. You could have the greatest deals in the entire world, but if no one knows about them then your efforts are wasted. Do a search on google for Search Engine Optimization (SEO). You will find tons of great information on how to create a website that is both user friendly and search engine friendly. There are also countless numbers of companies and freelancers out there who offer SEO services. Just be cautious of their offers and do your research first. Remember, NO ONE can guarantee top placement in major search engines, no matter what they say.