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Even though Google Revenues continue to soar, the hidden problem that may stifle growth and may even allow Yahoo or MSN to overtake the paid search market in the future lies in two critical phrases: Customer Support, and Customer Training

Approximately 40% of the small businesses we have surveyed have tried Adwords in the past and failed, and some of them have tried multiple times. In some markets the percentage is closer to 60%. Why? because the program was designed by Google engineers, and heavily favors companies with the type of resources that most small businesses do not have. Unlike MSN and Yahoo who have programs that are much simpler in terms of use for small business people, Google favors a technology driven solution that relies less on customer support, and expects users of their system to become more sophisticated.

The problem with this is that it is working quite well for professional internet marketers and search engine marketing companies employed by big corporations, but many small business people who are not web-savvy are by and large left out of the mix. This is unfortunate because this is a huge segment of potential income that is left “up for grabs” and may be scooped up by MSN and Yahoo who are developing simpler, easier systems with better customer support.

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Search engine optimization is a very critical task in the success of any website.

In recent times search engines seem to have complicated this task further by their frequent changes in rules. This has caused lots of anxiety as some of these changes have seen some sites lose virtually all their regular traffic instantly as their rankings have tumbled.

This has further added to the confusion amongst webmasters about search engines and their motivations. But no matter how mad one gets at the search engines, there is little that they can do to change the statistics which clearly indicate that well over 75 per cent of the traffic that most sites receive comes directly from search engines.

However, there is a secret that an increasing number of webmasters have discovered and are putting to good use. Whatever regular changes search engines instigate, their motivation remains the same. Most webmasters forget that there is currently very stiff competition between the leading search engines. More so because it has become abundantly clear that none of the top search engines are interested in the runners up position.

The chase for a high web ranking is constantly on and is in fact very demanding given the tough competition provided by all the other websites out there who happen to be putting up material on the same subject as you. All websites with average or below average content become victims of isolation and cyber ostracism. A good web ranking while ensuring a website’s popularity pays off in the form of greater earnings from advertisers on the your website.

In order to attract maximum search engine traffic and enhance ones website ranking, it is not only wise but in fact mandatory to include in the website, expert content. Expert content is relevant, pertinent, comprehensive as well as intensive content.

The relevancy of the content would depend on how much affinity it seems to show for the latest developments in the area if the website is regarding current, developing, organic issues for instance. On the other hand, if it is regarding an issue which is historical in nature it must contain comprehensive yet intensive information about the subject. It may in such cases even include expert opinion on the issue along with attached links to other relevant websites that may add ancillary information. While being relevant the content becomes pertinent if one is wise to keep it short, precise and neat.

The sandbox effect or (site getting banned on google) has been prevalent in google for quite a long time, and many websites are falling victim to it.

Whether deliberately or accidentally, these websites get caught by so called (GOOGLE POLICE CRAWLER) and in a similar fashion your site domain goes to a prison cell. While staying in this prison cell for 2-3 or maybe 4 months, google police crawlers revisit the cell to check the status of the website domain.

If the site webmaster or whosoever handling the site notices that the site is not showing on google or any other search engine, and manages to pin point the defect in the site, your website gets back to life, otherwise your site gets life imprisonment for rest of its life, and no one can bring it back, unless you are a hacker and go inside google database to modify your site details.

Normally people ignore the POLICE CRAWLER’s in the first place, and later realize that it ’s too late. It’s good that you recognized that police crawler has penalized your site.

Let me start off by saying I’m not a marketing guru or work for a fortune 500 advertising company. I don’t even have a marketing background. But if you don’t have money to blow on optimizing your site, then listen up.

Search engine optimization guidelines are more mysterious than Michael Jackson’s bedroom. About once a week I read about how Google’s algorithm is changing. They must have a dozen mad sciencetists working around the clock. Google just wants to be the perfect search engine. That’s all well and good, but gives us a breather here! Maybe they’re trying so hard cause they no longer hold 80% of online searches. MSN and Yahoo have built their own proprietary software, leveling the playing field a bit. A study done by www.searchenginewatch.com shows Google under 50% for US online searches. Yahoo is second with 21% while MSN ended third at 12%.

So what does that mean? Actually?not much. Unless you’re ready to do a PPC campaign or your company is a household name the odds of getting listed right away on the big three are pretty slim. But don’t despair. With a little patience and some hard work you will get listed.

The importance to the algorithmic web crawlers that speed throughout the web is crucial to the successful marketing campaign of your site. Your site would simply be a pretty compilation of HTML, XML, Java and the sort if search engine crawlers did not come around and look over your site. These amazing little creatures are absolutely incredible software inventions those only purpose in life is to "crawl" the web.

Jumping from site to site through links, as though in a web, (hence the WWW) these programs evaluate not only the relative importance of your site, but also have the uncanny ability to know whether or not you’ve been updating. Updating your site is one of the most crucial things you can do for your internet marketing. The crawlers love updates, they love fresh new content, and from EnkiTel.com experience, they visit your site much more frequently if you update frequently. They are hungry little fellows, always looking for new relevant information to add to the enormous indexes that Google, MSN, and Yahoo compile day by day every hour, every second.

Search Engine Optimization is emerging as the most powerful form of Internet Marketing in the recent years, and is bound to increase in the coming few years. Many companies have now emerged from countries like UK,CANADA, and India providing cost effective Search Engine Optimization Services.

Internet Marketing in the form of Search Engine Optimization has helped to build several successful business portals online. Many successful Software Firms,Travel agencies, Business services are becoming aware of the power of Search Engine Optimization.

Studies have shown that you can generate 60% of your traffic alone from search engines like google, and rest 40% from yahoo, and other search engines.Search engine optimization is emerging as a new era of Online Business science, which helps to generate more traffic, and more revenues from your existing businesses.

Search engine optimization is further categorized into two categories organic search, and PPC( Pay per Click). Organic Search engine optimization depends on the natural ranking of your web page, whereas PPC is a paid service offered for companies who want to kickstart their business from the day one without going through the labour of organic search engine optimization, which can be achieved over a period of time.

The biggest problem that most are running into seems to do with getting INTO the search engines. Rankings aside, you need to first get them to index you. Here are the four main ways to assure yourself fast indexing:

Indexing Tip #1:
Never launch a new site with a lot of back links. Build natural links over weeks and months.

Let’s face it, there is no guaranteed method of getting indexed by Google fast, and buying links from high-ranking sites does not guarantees anything either.

The most immediate red flag you should watch out for is your number of incoming links. According to Google, it takes time to get link popularity and sites should not have more than 100 incoming links.

It’s okay to launch with a quality link or two. But beyond that, you are pushing it!

Here is the scoop! It takes 30-45 days for Google to deep index new sites. Instead of sitting around during "sandbox" time, use that period to build a strong set of natural back-links with a variety of sites.

Indexing Tip #2:
Register your domain name at least four months before you plan to launch the site.

If you would like to know when your site was last indexed by Google, you can find out easily by using the Google cache command. By typing "cache:www.logcabinrustics.com" into the Google search engine, I learned that my site was last indexed yesterday. The Google cache also displays the web page at the time of indexing, so you can see the latest version of your page that was indexed by Google.

As some webmasters have learned, the Google cache feature can be particularly handy when a valuable website and its backup have been lost due to computer failures. It may be time-consuming, especially if you have hundreds of pages, but you can actually retrieve the "lost" pages from your site in the form that Google last indexed them. If this doesn’t work, you might also try the Wayback Machine at archive.org.

Forensic experts have also used the Google cache feature to their advantage-to retrieve incriminating evidence from the web. This should be an important reminder to all webmasters not to publish sensitive material online. A later decision not to publish some tantalizing tidbit, and the frantic page-pulling that ensues, may not be enough to erase those ill-said words from the Net.

The Site Map is a too often overlooked piece of the Search engine Optimization Puzzle. Here is a Simple Step 7 step approach to create a Super Charged Site Digest on Steroids that will get your web pages indexed faster and more often.

Step 1 Use Pseudo Directory Naming Convention

A Recent Article (’See How Using a Pseudo Directory Can Increase your Page Ranking and Organize your Web Site’) discussed how you could increase your Page Rank scores by using a Pseudo Directory. (http://ewguru.com/pseudo-directory).

Briefly keep all your web pages in one Directory but append a Prefix to the name so you could organize your pages like a Directory structure and still get the Page Rank Boost for having all your pages nearer the root.

As an Example For a Web Site about Pillows may have

‘Buck’ as Prefix for Buckwheat Pillows

‘Fea’ as a Prefix for a Feather Pillow

‘Poly’ as a prefix for Polyester Pillows.

Files would now be named:

Buck-QueenSize.html

Fea-QueenSize.html

Poly-Queensize.html

Step 2 Keep Your Pseudo-Directories Small and Manageable.

An Efficient way to use this method is to find and republish 10 to 20 articles at the same time with the same topic. All articles on the advantages of Buck Wheat Pillows would be named:

buck-article1.html