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A joint venture is when two or more businesses join together to work on a project for a set period of time. Doing online joint ventures can increase your chances of beating your competition, increasing your sales and profits, saving time and money, getting valuable referrals, and increasing your market share. The following are ten online joint venture ideas:

1. A simple joint venture would be exchanging text links or banners with other related web sites.

2. Share a web site with another business with the same target market. You both will be marketing and advertising the same web site which means double the traffic.

3. Exchange testimonials or endorsements for each others products or services.

4. Combine your products or services together with another businesses into one big package. You could split the profits.

5. Do you have and product or service that doesn’t sell good? Offer it as a free bonus for another businesses product or service. In exchange ask for a small portion of the profits.

6. Offer to insert a promotional ad for another business into your product package. Just ask them in return to do the same for your business.

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Can a 10-year-old teach you anything about Internet marketing? Until recently, I didn’t think so. But let me tell you what happened…

My 10-year-old son Ben and his sisters wanted to attend a musical theater class. The total price tag? $1,590!

I said they could go, but they’d need to earn the tuition money.

Well, the kids are the published authors of a children’s book called 15 Reasons I Love My Dad. It retails for $14.95. Their proposal - go door to door and sell their book until they raised the $1,590.

They decided to give people an incentive to buy the book now by running a ‘neighborhood special’ and offering it for only $10.00 instead of $14.95. In doing so, they created a reason for people to take action.

Ben wrote the first spiel:

“Hi, I’m Ben and I’m the author of 15 Reasons I Love My Dad, a fill-in-the-blank book that lets children show their dad how much they love him. I’m running a neighborhood special today. You can get the book for only $10 instead of $14.95. Would you like to buy one?”

Not everyone is comfortable putting their personal information online. It is up to you to make customers feel at ease while they do business with your company. This means boasting your reputable name on your site with the Verisign Banner or the Better Business Bureau seal. These are not just added accessories to make your site look pretty this is your good name hard at work.

You’d be surprised how easy it is to turn someone into an e-shopper. The security of a shopping cart allows customers to know instantaneously that everything is OK and that their credit card number is in fact not lost in cyberspace. When gaining the trust of a potential customer, it is important to go the extra mile. I e-mail my customers numerous times to make sure they are happy with their product, and to ask about their success. All of this may seem time consuming, but it is worth it. My clients have come to expect reliability and honesty from me, and I would have it no other way.

Viral Marketing is allowing people to giveaway and use your free product or service in order to multiply your marketing quickly over the internet. The idea behind viral marketing is that you include your ad with the freebie people giveaway or use. Below are a collection of high impact viral marketing strategies:

Allow people to reprint your articles on their web site, in their e-zine, newsletter, magazine or ebooks. Include your resource box and the option for article reprints at the bottom of each article.

Allow people to use any of your freebies as free bonuses for products or services they sell. Include your ad on all your freebies.

Allow people to use your online discussion board for their own web site. Some people don’t have one. Just include your banner ad at the top of the board.

Allow people to sign up for a free web site on your server. Since you are giving away the space, require them to include your banner ad at the top of the site.

Allow people to add their link to your free web site directory. Just require that they return a link back to your web site, advertising your directory.

The fact that you’re reading this article shows your interest in starting your very own internet business. Maybe you’re already an online business owner in search of some answers why your online business stalled. Even if you’re just interested in what others have to say about online business startup guidelines, I think these are the 6 fundamental principals that will make or break your online success.

They are not in any particular order. From my experience you need to implement all 6 principals to lay a solid foundation for your online business. If customers ask me why they don’t have any success with their online business, most of the time I will find at least one violation of these 6 principals. It doesn’t mean that implementing a missing principal will guarantee instant success. However you will dramatically increase the odds to become a successful online business owner.

I don’t expect that you believe a single word I’m saying. Just put your own online business to the test and see if these basic principals apply to your situation.

1. Don’t Buy Into The Hype.

More and more people are realizing that the Internet offers great potential to set up a healthy business for pennies on the dollar. This is good news for internet marketers - but it also means that they need to lift their game.

Why? Because the would-be “netpreneur” has access to way more training than ever before. It’s possible to get up to speed very quickly on what is needed to get started online. This, in turn, means that people quickly recognize what offers true value and what does not. They see so many sales letters that they become, to a certain degree, immune to the typical hype. They’re willing to spend - but they want value for money. They want to be treated like intelligent and discerning adults.

So here’s a message to all ‘gurus’ (and aspiring gurus) who are keen to get their share of the dollars waiting to be sent flying their way via cyberspace.

1) What does it take to make people want to buy “you” rather than some other internet marketer?

2) What might make people want to unsubscribe from your list?

3) And what pushes them into asking for a refund?

All small business owners, especially those internet based, are concerned about product marketing and how to increase traffic to their web pages in order to increase sales. In addition, most want to not only market their products and increase traffic, but they want to do it affordable or free if at all possible. Fortunately, this is an option for home businesses, and all it takes is a little creativity combined with dedication. Also, for those businesses with advertising budgets, there are even more advertising options available. The following suggestions should help your product marketing plan significantly.

Use ezines and newsletters to get your web page noticed. This might not sound like something you would be skilled at doing, but it can easily be done with a couple hours and some commitment. First, you need to find some ezines and newsletters that target your niche market. Then, write an article that can be submitted to a variety of ezines and online newsletters, just make sure you retain the copyright. At the end of your article create a resource box that contains your URL and some brief information about your company. Doing this will get your web page out in the public quickly and will result in many hits and free product marketing.

There are lots of ads for lots of product out there , so it is very easy for your ad to get lost in the shuffle. To avoid this, you must do all that you can do to make sure that your ad gets noticed. Here are some things that you can do to ensure that your ad commands attention.

1. Place colorful graphs, pie charts and other charts in your ad copy. Use charts that will grab a person’s eye and also support your product claims. For example, if you are selling a product that boosts website traffic, a screenshot of your site’s traffic stats can be very effective.

2. Highlight buying incentives like free bonuses and money back guarantees. You could place them in boxes or in front of a different colored background.

3. Use short sentences or sentence fragments in the body of your ad copy. A short burst of words can catch a skimmer’s eye with one quick glance.

4. Highlight all the important keywords and phrases in your ad copy. You could use bolding, underlining and color to highlight the important words. I see keywords both bolded and highlited in yellow in many ads nowadays.

starts when a web site is being planned… And is not what many think: just banner advertisement and search engine optimization, Adwords at Google or Pay per click at MSN

A site nobody is interested in or a web site that offers products nobody wants to buy, will not have the success targeted, even when a million dollar budget on online advertisement is reserved. A site which is supported by an online marketing strategy from start and which is based on an online concept will however be worth the investment to promote further on the Net.

A well thought through online marketing strategy demands thorough understanding of the internet. It requires knowledge of the restrains, possibilities and costs of the technical aspects.

A good marketing strategy for the internet is based on involvement and interactivity with your online target audience. Interactivity is achieved through technique combined with scripting/programming and a creative mind.

An effective online marketing strategy is therefore much more than simply a slogan, pretty pictures and also more than just a collection of products displayed on the Net. It is presenting what you have to offer in an convincing and appealing way. It is about providing sufficient and proper information about your services or products that the user can feel confident about before he/she buys, orders or books. Online marketing is about CREDIBILITY and trust.

Conventional wisdom says find a niche. Don’t go where the market is saturated. And that makes a lot of sense. But for every rule there are exceptions.

I remember when Google first came onto the scene. At the time Alta Vista was king. When you thought search engine you thought Alta Vista. And then, wham! Along came this search engine that was not only much easier to use but also gave much better results. You could type in anything and be confident you’d get the results you wanted each and everytime. And today Google is king. Why? Because they provided a much better product.

Back when I was growing up there was only one brand of yoghurt you could buy. And it was pretty awful. You’d be lucky if you got a small bit of strawberry in the strawberry yoghurt. Then this other brand of yoghurt came along. It was cheaper, delicious, and it was chock full of fruit. Let me tell you, it took off like a rocket.