Devour The Web

Your prospects want one thing and one thing only! They want the reassurance that what you say about what you offer is legitimate. Because credibility is crucial to the success of your business, convincing potential clients that you can deliver is key. And although conveying credibility is always a challenge, conveying credibility through a web site can be even more of a challenge.

Integrity From a Distance!

Because a great many designers, developers, web masters and business owners in today’s market conduct their business primarily by way of the Internet, in all likelihood they will never come face to face with clients or business contacts. Convincing people of our integrity from a distance definitely presents a more formidable task, but one that can be overcome. How? By giving site visitors the facts!

Gain Your Client’s Trust!

If your goal as a business owner is primarily focused on helping your clients increase sales, improve efficiency, prevent a crisis or understand why a particular strategy might work for them, you must do whatever it takes to gain your clients’ trust. To be chosen for their next project, you have to find a way to prove yourself.

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If your home based business depends on niche marketing, keywords are your best friends. If your answer to the first sentence was no, you are missing out on a lot of potential business. This is because keywords are what people search for on search engines like Google, Yahoo, Excite, and if the keyword being searched on matches keywords provided on your Web site then your web page will be returned as a result.

The results that are returned from the search engines are ranked in order of correlation between the keywords searched for and those on your site. You can easily see that you will want to have as many possible keywords pertaining to your home based business niche market on your web page in order to drive more people to your site. Even though there are thousands of keywords and combinations of keywords, not to mention misspellings, that potential customers might search for, you will want to make sure you have all of the most popular search terms and as many of the others as possible. These keywords equal web page traffic, which equals income and is certainly worth your time to put forth the effort to find out what the most popular keywords are for your niche business.

The Internet is connecting advertisers and marketers to customers from Boston to Bali. If you’re thinking about advertising on the Internet, remember that many of the same rules that apply to other forms of advertising apply to electronic marketing.

The Federal Trade Commission Act allows the FTC to act in the interest of all consumers to prevent deceptive and unfair acts or practices. The FTC has determined that a representation, omission or practice is deceptive if it is likely to:

1. Mislead consumers and

2. Affect consumers’ behavior or decisions about the product or service.

In addition, an act or practice is unfair if the injury it causes is:

1. Substantial

2. Not outweighed by other benefits and

3. Not reasonably avoidable.

The FTC prohibits unfair or deceptive advertising in any medium. That is, advertising must tell the truth and not mislead consumers. A claim can be misleading if relevant information is left out or if the claim implies something that’s not true. For example, a lease advertisement for an automobile that promotes “$0 Down” may be misleading if significant and undisclosed charges are due at lease signing.

All of us hate spam and all of us have our own methods of fighting it. Unfortunately, all the methods in the world cannot help us to succeed completely. A long time ago, I heard the expression, “If you can’t beat them then embrace them”.

Ok, so what has this expression have to do with the spam problem? In my opinion, a lot! I decided to use the spammer’s knowledge for my own interests instead of just being frustrated and get upset looking at all my emails full of junk.

Every morning when I open my email, I quickly look through all the spam. Why am I doing this instead of delete them immediately?

Reason 1:

In most cases spammers send their letters trying to promote very profitable niches within the Internet. Actually, these niches are so profitable that spammers are even willing to put themselves at risk. They chances and violate the law because of the profit that they can derive from these niche markets.

So why not pay attention to these areas that are so heavily promoted by them, especially if these people already did all the dirty work for you? They have already done the research and found out the ones that are most profitable.

Free can set you free…

The powerful word “FREE” is an essential key to gaining subscribers to your optin list, to your pre-launch membership site, and to gain popularity with your customers and keep them coming back for more information. Heck, many well known marketers have started their fortunes by giving away free tools, products and memberships.

This has a viral effect that resonates throughout the internet and can do two things…

1.) You can brand your name
2.) You can gain popularity

If you’re new to marketing try giving away a free website/service and use that leverage by making back end sales through affiliate programs. This can get you started on the road to making money on the internet. Just make sure whatever it is you are giving away is a “quality” service that everyone wants.

Target your specific audience and watch as thousands flock to your service on a daily basis. It works, it’s been proven to work. Use this powerful method now and get started Now!

Anthony Tomei
The Innovative Marketer

Anthony Tomei is a successful marketer and success coach. He is also a motivational speaker. Anthony is CEO of Tomei Enterprises Corp.

Why is this funny?

Because in essence, a "click-through" places money in the pocket of the pay-per-click search engine — only a "conversion" like a sale or sales lead creates money for the marketer.

Under a practical perspective, a "click-through rate" is the percentage of times your "FREE LISTING" (called an "impression") is clicked on to generate a "PAID" visitor. Until your website conversion strategies "convert" the PAID visitor into a valued action, the visitor is an expense.

The higher your click-through rate the greater your expense and the more revenue you create for the paid search engines. Thus by increasing traffic volume, you fuel the search engine’s growth, not yours.

Another perspective is to envision a "click-through" as placing coins into a slot machine. You cannot win the jackpot without inserting coins yet your preference is winning with fewer coins than with more. Likewise, you need click-throughs from your paid search ads to your website to generate sales or sales leads; however, your preference should be winning with fewer click-throughs than with more. If your not focused on increasing your website conversion strategies than this gambling metaphor makes a great deal of sense, right?

Are you having a tough time selling that ebook or resale rights product online? Is the online market for your info product over saturated? Maybe your ebook is too niche focused and doesn’t draw much traffic from online keyword searches.

Let’s not get discouraged. It’s time to do something about those lackluster ebook sales.

It’s time to think outside the box with ten of the best methods for selling any ebook, software or resale rights product offline.

1. Copy the Resale Rights product onto a CD. Use the included ebook or website graphics to print CD stickers or CD labels. Now it will be easier for you to market your ebooks offline. This works especially well with Niche resell products. Example: recipe ebooks, special interests, finance software, and ect.

2. Write ads for your ebooks and software and place them in offline classifieds such as pennysavers, townshoppers or thriftynickles papers. Any of the classified ads newspapers will do. Don’t spend too much. Start small and test your ads. Take notice of other ads that sell information products.

Thank goodness, the most profitable product in the world you can ever sell… also happens to be the easiest product to create.

Can you guess what I’m talking about?

Give up?

Well, that product is…

“Information”!

Let me give you some examples of what I mean: Most information is sold either through written words (books, e-books, magazines and newspapers)… pictures (DVD’s and VHS tapes)… or through computer programs (like software).

And can you guess how much it costs to burn a DVD once your product is made? Or what it costs to assemble a book?

The exciting truth is, in most situations it costs literally less than $2 dollars. And… if you’re selling stuff online, it gets even better, because…

Your disribution costs are even less!

Because if you’re selling information that can be downloaded online by your buyer, outside of a few pennies on the dollar for your merchant account and maybe $25 to $35 dollars a month to keep your website going, your costs are virtually “ZERO”!

That’s why selling “information” is the most profitable product in the world, you can ever sell.

Among the variety of techniques available to you as a marketer, there is one that is virtually guaranteed to increase your business…testimonials !

To clearly understand why testimonials are so powerful we must first look at the basic perceptions of our audience.

Here’s how “John Q. Customer” might describe his attitude:

“In addition to making me an enticing offer, you must prove to me that you are okay to do business with. You must eliminate any fear that I have about doing business with you. The basis of my fear is doubt and skepticism…two essential components for survival in today’s tough business marketplace.

I come by my fears honestly and from experience. I have been conned before. I have been lied to before. The quality of products and services that I have purchased in the past have not always lived up to the claims made for them.

Hardly a day passes that the nation’s press doesn’t reveal some major breech of ethics by business and political leaders. Dishonesty and misrepresentation are commonplace. So why, in the face of all this negative experience, should I believe your advertising claims? ”

When my sister and discussed our shopping plans this year we found to our surprise that our attitudes were much different. She was the hip New Yorker, living in a trendy section of Brooklyn and commuting in to her publishing job in Manhattan. I’m a down home Midwestern type of girl who prefers to drive everywhere and I love my suburb. We were chatting together on my mother’s couch after we had stuffed ourselves with cake from our parent’s anniversary party, and when we got onto the topic of shopping (my favorite pastime), my sister gave me quite a shock. While I was dreading the upcoming birthdays and Christmas, but my sister had a very positive outlook. She was looking forward to the experience, and I was flabbergasted.

As it turned out, she was a devote of shopping online, and so she was looking forward to surfing around, researching options and deals, and getting all her shopping done early. I argued with her, saying that the personalization of actually finding a gift by oneself in person was something that couldn’t be duplicated by a machine. Also, many of the really great items I would like to get were not the kind of items that were technologically oriented, and what little vendors would have their stores online?