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The #1 Thing You *MUST* Have Before Even Thinking About Building An Opt In Email List

It’s not a website.

It’s a smart autoresponder and mailing list software.

Be aware, I just said smart autoresponder. Not a cheesy one, I mean regular one.

You know what a regular autoresponder is. It’s the thing that a lot of people use when they are out of the office or on vacation. It works like this.

Let’s say you are emailing a friend that is out of town. You send the email and then instantly you get a reply back saying something like this, “I’m out of the office right now, I’m on vacation and won’t be back until Tuesday the 21st.”

Well, that’s a regular autoresponder.

What you want to have before you even think about building a list is a smart autoresponder. Here’s how it works, when someone sends it an email it captures their first name, last name, email address, date stamp, and IP address.

That’s just if they send an email, now what if you had a form on your website or a popup?

It will capture almost any information that you want and get this.

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How many times have you realized that your email simply doesn’t arrive to your list or you suspect something is going wrong because you don’t get the response you are waiting for?, this is more common today than yesterday and will be critical tomorrow.

It’s frustrating for us that our Content is not deliver to the end-user, this is true for you and all the people dependable on email technology, the results plainly don’t come, whatever they can be.

Have you seen those funny email arriving to your email container with odd characters that some times seem like the sender is telling you rude words? Don’t take it literally, is an effort from the advertisers to deliver their best proposition trying to bypass the filters… some of them will arrive, some of them are taken out from you and put inside the waste container of your ISP.

Is there some hope for the small entrepreneur in this jungle of spam filters, viruses, and junk information?

Deliver Quality Content To End-user And Promote Your Products Without Annoying Spam Filters: RSS Gives you the Chance To Deliver messages To End-user

Out of all the possible approaches to affiliate marketing, lead capture and list building represents the smartest and most effective option.

Why?

A lost visitor is a lost sale. A lost visitor is the loss of potential repeat sales. Think of it this way: you’re putting time and money into your advertising. If you aren’t capturing your visitor’s email addresses, you’re basically throwing all of that traffic right down the drain.

When you capture your visitors to your list, you open a whole new world of profit opportunities - not just for the short term, but for the long term as well.

The Benefits of List Marketing

- You can educate your prospects. This will increase your conversion rate by giving you the opportunity to turn hesitant prospects into enthusiastic customers.

- You can market to your prospects over and over again. Your long term profit potential exists in repeat sales. Never work for “just one sale”.

- You can double your return on investment while lowering your advertising costs. Once you’ve got a list in place, you don’t have to limit your offerings to just affiliate product. You can bring in any additional, related products of interest to your list and make sales immediately without going through the same advertising process all over again.

Autoresponders, or responders, are simply programs that allow you to send out pre-written emails which have been pre-loaded into the responder. Prospective customers or recruits either input their email addresses into a signup form on a website or send a blank email to a trigger address. They are then entered into a database and receive your emails at the intervals you specify when you set up the responder.

This is an extremely powerful marketing techinque as it allows you to send repeated messages to people who have positively displayed their interest in whatever you’re promoting.

Numerous studies have shown that the majority of consumers will not buy, or signup to something, at the first exposure. Prospects typically need to have somewhere between 5 and 12 exposures to the product or service before they feel comfortable enough to commit. The ideal number of follow up contacts is often said to be 7, but this will vary depending upon the individual consumer and the product on offer.

Another powerful reason for making the switch from using the unlimited autoresponders that come free with your web hosting account to paying a monthly fee for an autoresponder service is improved legal protection.

Since all e-mails you send using a paid autoresponder service are hosted on their servers, you are insulated from false accusations of sending spam (unsolicited commercial e-mail).

Even if you send your paid autoresponder service your list of current newsletter subscribers, they will require confirmation from each subscriber.

A subscriber to my newsletter confirmed their subscription (with date, time, and IP address recorded) through my paid autoresponder service. Then, with the first issue sent her, she filed a spam complaint with AOL (America Online, Inc.). My autoresponder service terminated her subscription and notified me of what happened.

Now, had I still been using my free mailing list software (and the free autoresponders) that came with my web hosting, I might never had known what happened. I would have assumed that my subscriber was getting my newsletter and was happy about it. I would never have imagined that I was being accused of sending spam and at risk of being blacklisted!

Another powerful reason for making the switch from using the unlimited autoresponders that come free with your web hosting account to paying a monthly fee for an autoresponder service is improved deliverability of newsletters and other e-mails.

Are your subscribers even getting your newsletter? You might be shocked to find out how few of your subscribers are actually receiving your e-mail. I know I was!

Paid autoresponder services cultivate relationships with major Internet Service Providers (ISPs) and online services. It is in their (and your) best interests that your e-mails get through and they work very hard to achieve high deliverability.

Some services supply a spam test to show you how spam filters would rate your e-mail. If your spam rating is too high, you can edit your e-mail to improve deliverability.

When I moved my newsletter over to a paid autoresponder service, I received several e-mails from autoresponders. They basically said that because of spam (unsolicited commercial e-mail), I had to confirm that I was a real person who wanted to communicate with the recipient.

With the paid autoresponder service, I received these e-mail messages and was able to respond to them in order to try and retain my subscribers.

Another powerful reason for making the switch from using the unlimited autoresponders that come free with your web hosting account to paying a monthly fee for an autoresponder service is tracking capability.

The autoresponders that come with your web host don’t have built-in tracking capabilities. Tracking customer response with a paid autoresponder service can lead to more effective advertising campaigns.

Is anyone reading your newsletter? How many visits are you getting to your websites from your newsletter and autoresponders? Without the tracking capabilities of an autoresponder service, you’ll never know.

However, with paid autoresponder services, you receive these essential tracking capabilities. You can track all the clicks made from your newsletters and autoresponders.

Sometimes, you can even run split tests to see which ads or offers appeal to your subscribers. For example, one half of your list could receive an offer at one price and the other half could receive a different price offer. You can measure the response as an aid in determining your product’s price. You could run other split tests in order to make other marketing decisions.

This is a little "beauty" of an idea if you want to grow a massive list QUICKLY! But some are wary of trying it. They worry it turns customers away.

Well here is what I think of that, if the person was never prepared to give you their email address in the first place then chances are they were just a tyre pusher not looking to buy anything from you anyways.

I have tested both methods in a few different niches I have running. This is the type of result I received from using no "name squeeze" and actually using a "name squeeze". I found that by using no name squeeze my sign up rate to my newsletter was around 20% when I started using a name squeeze I jumped up to 50%.

Without a doubt this "name squeeze" begun to increase my sales dramatically. And not only through my emailing list but also from the initial "impulse buy". From making my site so exclusive that you must enter an email address has made an impact on the "importance" of the hidden information that’s tucked away on the other page.

Following up with your past customers is a proven way to make a lot of extra sales. You can simply write a promotional offer about one of your other products in the form of a follow up letter, and then send it to your customers email list.

Since your customers have already done business with you and like and trust you, they are more likely to buy something from you again. That’s why selling to your previous customers is much easier and more cost effective than gaining new customers.

Email marketing is the easiest, fastest, and most affordable way to follow up with your customers. The cost of sending email letters is zero. You can also automate 95% of your email marketing campaign and follow up system to save a lot of time.

Writing a follow up email letter is not rocket science. Simply explain some of the most important benefits of your product and then provide your customers with a link to your online sales letter to learn more.

All of us receive some promotional emails every now and then. Some of them are very powerful, while others are poorly written and boring.

Sending autoresponder messages is one of the most powerful email marketing strategy. The most important benefit of this technique, is that you can automate 95% of the process. Here are some autoresponder message sample ideas to help you write money-making email messages.

#1. Personalize Your Message

Personalized autoresponder messages are much more effective and have a higher conversion rate than other messages. That’s because your reader feels you’re talking directly to him, so he pays much more attention.

The most important places to mention their name is your subject line and first paragraph. You can also start the most important sentences of your message with their name to win their attention.

To send personalized autoresponder messages, you need to use an autoresponder service that offers this feature. A good autoresponder service lets you keep at least 10 personalized data fields for each of your customers.

I recommend you read the following article to discover some other important features the autoresponder you choose must have:

http://www.FreeNewsletterIdeas.com/customer-follow-up-system.htm

#2. Emphasize Benefits, Not Features

People are looking for benefits, not features. A feature is “what” your product provides, while a benefit explains how it “helps” people and makes their life easier.