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Email Marketing – to Generate Sales Leads For Small Businesses

wprescott — Mon, 14 Mar 2011 13:33:48 +0000

Email Marketing – to Generate Sales Leads For Small Businesses

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Home Page > Business > Online Business > Email Marketing – to Generate Sales Leads For Small Businesses

Email Marketing – to Generate Sales Leads For Small Businesses

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Posted: Nov 29, 2010 |Comments: 0
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The most exciting part for any businessman’s effort towards getting sales is knowing that people are interested about his products and services. This only tells about the positive results his marketing ventures are giving. These interests are in the form of unending inquiries about the products; people are giving their contact numbers and other information so you will return their calls and inquiries with clear answers. You are about to close a lot of sales!

How will e-business people experience such? This is called sales leads, scenarios that says, build lists now for further sales and contact these people now so they’ll buy. How will you be able to generate these leads? Well, successful entrepreneurs are equipped as to how. One of the techniques you can use is email marketing. A lot claimed success with internet marketing and there are also those who said they failed.

Your email is your winning tool in your email marketing ventures. A well written email will give you the desired sales leads. However, it should be carefully planned beforehand. Here’s how you can do it:

Make Informative Email Contents. This is very basic. Inform your customers about the product. You are not mailing them just to make a sale but you also have to sound helpful by letting them aware of existing conditions affecting them and that there is a product that will be a best solution for their current problems. This is the avenue where you can tell your customers that there is a company willing to help them. Thus, make sure to unfold all the benefits that the product can give them.

Be Factual. This can be manifested in your letter by giving them only verified facts and everything you will tell them must only bear 100% truthfulness. If you include testimonials, make sure these people can be contacted just in case the customer will verify the information by themselves. Clerical errors should have no room in your email content especially if these are figures expressing facts. When presenting the email, the tone is not compulsive but it should sound like you are leaving everything for the customer to decide and that you are just supplying them evidences as to how useful and effective the product is.

Draft Excellent Subject Line. This is the most important consideration in email marketing. From the subject line alone, you are driving your customers to read or not to read the email. The subject line can be a single statement that is in a very enticing and thought provoking form.

Be Simply. Simplicity of your email is shown on how you manipulated the text, the images and overall layout of the letter. It should be less ornamental and has quality content. Simple words must be used and make sure the fonts are reader friendly and suited to the personality of your readers. Being simple in content also means brevity. Do not overload your readers with information that you think is less helpful.

You will surely have the sales leads you wished for when you put these important things in mind. Make your email marketing endeavor fruitful and result driven so you will not turn your efforts to wastes.

Make Informative Email Contents. This is very basic. Inform your customers about the product. You are not mailing them just to make a sale but you also have to sound helpful by letting them aware of existing conditions affecting them and that there is a product that will be a best solution for their current problems. This is the avenue where you can tell your customers that there is a company willing to help them. Thus, make sure to unfold all the benefits that the product can give them.

Be Factual. This can be manifested in your letter by giving them only verified facts and everything you will tell them must only bear 100% truthfulness. If you include testimonials, make sure these people can be contacted just in case the customer will verify the information by themselves. Clerical errors should have no room in your email content especially if these are figures expressing facts. When presenting the email, the tone is not compulsive but it should sound like you are leaving everything for the customer to decide and that you are just supplying them evidences as to how useful and effective the product is.

Draft Excellent Subject Line. This is the most important consideration in email marketing. From the subject line alone, you are driving your customers to read or not to read the email. The subject line can be a single statement that is in a very enticing and thought provoking form.

Be Simply. Simplicity of your email is shown on how you manipulated the text, the images and overall layout of the letter. It should be less ornamental and has quality content. Simple words must be used and make sure the fonts are reader friendly and suited to the personality of your readers. Being simple in content also means brevity. Do not overload your readers with information that you think is less helpful.

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Are you looking for email marketing partner? Visit http://www.WebTrafficMarketing.com and get an instant mailing list, software, and the mass email marketing server now.

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Risks That Have To Be Avoided In Email Marketing

wprescott — Fri, 11 Mar 2011 13:31:41 +0000

Risks That Have To Be Avoided In Email Marketing

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Risks That Have To Be Avoided In Email Marketing

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In our previous post, we explained to you that the right use of email marketing can be very beneficial to gain new and current customers with possible return on investment (ROI) of .63. Yet, before indulging in discussing how these figures can be achieved, we need to explain you some risks that have to be avoided. They include:

Email Spamming – It is also known as unsolicited bulk email or junk e-mail. This involves sending many copies of the same message to a list of recipients that are not opt-in to receive them. That is why, in Mail Ant, we do not allow using purchased mailing lists.

There are many providers on the market who tell you that they have double opt-in mailing lists where recipients would love to hear from you and to receive your offers and discounts. This is just not the case. Think of it this way! Will you allow your email address to be sold off to many companies or marketing agencies so you can receive annoying promotional emails?

I don’t think so. That is why; those lists are not permitted in our email marketing system. We do not want you to go on the suicidal pass of damaging your brand. Would you like to be viewed as a spammer?

Probably not, in the same, way we would like to keep our system to be squeaky clean from huge amounts of spam reports and keep our perfect standing with ISPs like Gmail, Yahoo, Hotmail etc. By keeping our system from spam, you are helping yourself because your emails are going to be delivered and not blocked or placed in a spam folder. Therefore, we recommend naturally built mailing lists.

Even double opt-in lists will get occasionally marked as a spam since some people will do it as an easy way to opt-out. For this reason, you should expect a small amount of recipients to tag you as a spammer which will be fine for you. One thing that you have to worry about is an accusation that brands you as a spammer.

Burning the list – People may subscribe to your mailing list. However, if you will send information that people did not subscribe, send emails too often and/or send bad content, you will definitely get burnt. What I mean by that is that your email list will shrink in matter of days since people will opt-out and may mark your email as a spam. You definitely do not want to lose your naturally built mailing list and create a bad rep.

You should create an email marketing strategy that specifies what type of emails is going to be sent and at what intervals. Make sure that people receive information that they are subscribed to (and nothing more otherwise you will get in trouble) and make sure that you send only high quality materials. It does not matter if they are sales letters, a catalog, a discount offer or educational articles, everything should be prepared to present and sell your Brand and products. You must make sure that emails sent by you are interesting.

Legal Requirements – There are certain legal requirements that have to be followed when sending commercial emails. There are strict anti spam laws around the world. For example, in Australia, it is Australian Anti Spam Act 2003 and in USA it is Can-Spam Act 2003. Each country has its own regulations. For this reason, you need to make sure that you are aware of and follow them.

Those acts cover areas of managing subscribers and sending campaigns. Use of a reputable email marketing provider like Mail Ant will help you comply with anti spam regulations easily.

Pushing Away Readers – Do not alienate readers. We found that a lot of marketers getting a success fever and get carried away with a technique that helped them convert lots of prospects into sales. For example, one of our clients used “urgency” technique to sell his products. It was very effective in a number of campaigns; yet, he thought it was a golden mine. You probably know what he did. Yes! He kept on going with the strategy. It made his propositions tempting, fill forced to purchase all the time and spam like.

Do not go into the same trap. Alternate your strategies and make sure you record your successes and failures since it will help you to formulate the right strategy. Try to be proactive rather than reactive.

Do not force people, be smart and make people think that it is their idea to buy your product or service not yours. Educate your customers on topics of their interest and your expertise. It is a large topic of its own which we will discuss in a latter stage.

Deliverability – Today, spam is considered as a major problem in the internet as it adds up to 45% of received emails daily. This is a significant figure, no wonder why people are so sensitive to spam and why more innocent emails land to junk folders. In order to avoid spam filters, you need to follow a set of techniques.

For this reason, it is recommended to use reliable email marketing provider like Mail Ant to send your commercial emails. Let me explain why. First of all, email marketing providers keep close contact with major ISPs (Google, Yahoo, Hotmail etc) and make sure that their IPs, that are used to send your emails, are white listed. Email marketing providers look after their reputation with ISPs, which allows you to get up to 99 – 100% of your emails delivered to a certain destination.

Do not waste your time or money doing it by you. Just use a reliable email marketing provider. For example, Mail Ant provides free monthly plan that lets you send up to 1000 emails a month for free. If you need to send more than that, then, you can buy extra points on top of your Free 1000 emails or just go on one of our great Monthly Plans. We only charge for delivered emails.

We drew your attention not to scare you but rather tell you what you have to be aware of. Email Marketing is not complicated and risky. The Mail Ant will make it easy for you to avoid all risks. Our easy step-by-step email marketing application will help you reach your ROI goals in no time.

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MailAntColony is an easy email marketing software that provides email marketing services, email marketing solutions & delivers email campaigns, online surveys, newsletters, follow-ups and autoresponders.

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Risks That Have To Be Avoided In Email Marketing is a post from: Devour The Web

Developing Lead Generation using Email Marketing

wprescott — Tue, 08 Mar 2011 13:30:06 +0000

Developing Lead Generation using Email Marketing

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Developing Lead Generation using Email Marketing

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Email marketing is without a doubt one of the strongest marketing tools out there. Whether large or small, well-informed email marketers are tapping into this unbelievable growing resource. For those of who are not using email marketing, listed below are some compelling reasons to consider when looking for another positive strategy to add to your marketing mix.

Email Marketing Builds Leads

Why is email marketing so highly effective? Email enables you to send thousands of direct messages with the click of a mouse. Within seconds, your email travels on the Internet throughout the globe, unhindered by distance and time. With this cost-effective, lightning fast method, you stay in constant contact with your entire database of clients, prospects, and leads, preserving and building long-lasting relationships, while increasing your business overtime.

Email Marketing Really Works

Direct Targeting

Targeting the right prospects with the right message and product is highly effective. With email marketing campaigns, you may break down your lists by demographics and previously recorded behavioral data. Each campaign can be directed to educate, with valuable marketing tips, while others receive special offers and product information. Building relationships based on loyalty, relevance, and trust, results in repeat sales and cross selling.

Call to Action

Directing your shoppers to your website or specific landing page is where it begins. With the right message and website page reflecting that message, your brand, and personal voice, you can grow your sales, while obtaining their updated email addresses and personal information.

The Email Marketing Advantage: Email Campaigns:

·   Enhance sales
·   Generate repeat sales
·   Enable cross selling
·   Create up selling
·   Facilitate valuable feedback from prospects and clients

Measuring your Results

Email marketing results are highly measurable. Why is this so important? How can you manage and adapt your future campaigns if you do not have your campaign results to work with? Email campaigns are not subjective. Your opinions may be relevant, but they are relevant only to you. How others perceive your offers, information, and call to action, is another story. Once you hit that send button, the work just begins. With the right email marketing software, you can record and track:

·   # of emails delivered/non-deliverable
·   # of emails opened/unopened
·   # of emails trashed
·   # of open clicks
·   # of opt-ins/opt-outs
·   # of conversions – clicked through to sales

HTML Email Marketing Campaigns

HTML email campaigns are another proven marketing vehicle when looking to build leads and grow your bottom line. If you are an established online business, or you are now thinking of creating one, direct email newsletter marketing can help. With the right email marketing software, you can easily pick a professional, pre-optimized template design, which will make a great first impression from the start. Appearance always matters, whether right or wrong. Your company is sized up within seconds, from just one glance at a design or color.

Creating an email marketing newsletter campaign establishes relationships with your clients and prospects. They are a limitless resource of possibilities, limited only to your creativity and imagination.

All of us are overwhelmed with advertising. So why not use your newsletter campaigns to offer:

·   Real life testimonials
·   Money saving tips
·   Updates on your product or service niche
·   A feedback form asking for their comments and ideas

Respect your Clients by Heeding Their Suggestion: Give people a nice surprise. Implement their valuable suggestions. Most people distrust those in sales and marketing. What a refreshing change for them to see your actually value their opinions.

Email Marketing – Main Points

1. Making that Personal Connection. Capturing your prospect’s attention is an essential first step. Your email campaign leads someone to either join your newsletter, download a demo, or clicking through to a sale. In essence, you are using your campaigns to motivate to a desired action, always resulting in a further purchase or future communication.

2. Nurturing Relationships – The long and winding road to success. Creating loyalty and trust, where none exists, sounds like a job for Superman. Unfortunately, there is no quick fix, or magical formula, that will ever take the place of good old-fashioned hard work and research. Finding out what your clients and prospects want and giving it to them may sound like a simple answer, but it is not. You need to see what your competitors are talking about, research the social media sites with your specific keywords and phrases, getting the most recent chatter that you will need to help implement a relevant and valuable email marketing campaign.

3. Trust Takes Time. Build and They will come. Building trust cannot be overemphasized. It remains and continues to be a major key ingredient when looking to establish long lasting customer relationships. When sending out promotional emails, you are sending out a bit of yourself. A promotional email does not automatically create trust. When a prospect decides to take a chance on your product or service, what they experience in that process, can be the sole dividing factor. How they are treated, how quickly their questions are answered, and the quality of service and feedback they receive, will result in a positive or negative conclusion, in their minds.

If your call to action is to acquire email opt-ins to your newsletter, then you want to make sure you do not use their emails to bombard them with offers and sales. Do not use their trust to send your prospects gimmicks and hype. That will lead you down a path towards the label of spamming. You rarely get a second chance to make a good first impression. Send them a thank you with a gift. Everyone loves a valuable tip, especially in a bad economy.

Whatever email marketing strategy or vehicle you use, remember this one important rule. Never promise more than you deliver and always stand by your word. You have worked so hard to gain their trust, which can easily be lost overnight. If possible, give more than they expected. Create a positive viral campaign with your integrity and honesty. That is a time-honored principle by anyone’s standards.

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Developing Lead Generation using Email Marketing is a post from: Devour The Web

“part 1: Email Marketing Basics”

wprescott — Mon, 28 Feb 2011 13:29:37 +0000

“part 1: Email Marketing Basics”

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Home Page > Advertising > Online Promotion > “part 1: Email Marketing Basics”

“part 1: Email Marketing Basics”

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Now you may have heard the saying “the money is in the list”. Today, I’m going to start off with discussing what email marketing is all about and give you a basic heads-up on the subject. In the next two lessons, I’ll also discuss email marketing strategies and the tools (including a complete walkthrough) for setting up and managing your very own email marketing campaign .

Let’s start with the barebones of email marketing, and how it so important for anyone wanting to do business online.

Online Business and Email Marketing

The first point you must remember is that email marketing is just a tool – not a new concept of doing business like Web 2.0 but a time-tested, hardened method for generating profits. In other words, email marketing is just like any other online business tool – affiliate programs, pay-per-click advertising, sales letters, minisites – one of many assets at your disposal.

What makes email marketing so interesting (and important) is its focus on building a positive relationship with your customers. From a marketing perspective, email marketing is simply an online extension of the traditional marketing principle of acquiring “prospects” by taking their contact information and then sending them promotional information via email.

Think product catalogs, magazine subscriptions (advertising within a magazine is the “promotional material”) and newspapers (classifieds) – all of these involve the same two steps:

Acquiring the prospect’s contact information (either by offering a freebie or a discount, or just by asking).

Send regular promotional offers to the “list” – a collection of prospects whose contact information you have.

This is ridiculously simple. There are many more levels and much more depth to the subject (and we will be covering all of it today and in the next two lessons), but this is the essence of it.

The issue that immediately comes out of this is:

What motivation does the prospect have, first for providing their contact details, and second, for buying any products that are pitched to her?

None at all .

Consider a social parallel – if you go up to a complete stranger and ask them to give you their name and email address (or worse, their home address as well) so that you can send them emails about what to buy, your chances of success are going to be very, very slim.

Instead, you have to give the prospect a reason to hand over her email address. More so to tell you her name. And an even better reason for the permission to send her any sort of product or service promotions.

In other words, you have to use the principles of “Permission Marketing” (a term popularized by Seth Godin) – provide the prospect with a valuable enough proposition for her to consider giving you the permission to “market” to her i.e. sell to her.

All of this leads to the first principle of email marketing:

Before anything else, give the subscriber something that she respects and values.

Creating Value .

Everyone has problems. Everyone is looking for answers to these problems.

Marketing – effective marketing – is positioning your product as THE solution to a particular problem.

Combine this with the first principle of email marketing, and you have situation where your first task is to create value for the prospect. In some cases, the “promise” and “proof” of a solution can be enough (like a sales letter). In other cases, you might want to try providing a rudimentary solution in the form of providing some information, and build that value over time by continuously giving more and more to your prospects (like an email newsletter).

Email marketing is all about providing useful information to your subscribers. First, you encourage them to give you their email addresses by promising a solution to their problems (for example, a short report on the real estate market if you are targeting investors). In turn, this translates into permission given by the subscriber to allow you to send them further information via email.

The central core of this whole process is valuable, relevant information. Information that the subscriber is interested in. Information that the subscriber needs .

Now many marketers make a hash out of providing valuable information and instead concentrate on “selling” to the list. Do NOT make that mistake. You first priority is to develop a bond of trust with your subscribers – this will only happen if you learn to give first and foremost.

Building Trust .

Once you’ve learned how to give, you’re ready to build your “list” by using any one or more of a number of lead generation techniques, all of which involve driving traffic to a special “landing page” where you make your “information pitch” (as opposed to a sales pitch) and request the prospect’s name and email address.

But building your list isn’t the only thing you must do. Almost simultaneously, from the moment you have convinced someone to hand over their email address, you are on the road of building a positive relationship with your list. A relationship that is based on trust, where trust can include the following:

Your subscribers consider you an expert in your field (and therefore someone they are inclined to believe and listen to).

Your subscribers implicitly trust you to treat them fairly – this results from a commitment to give first, and sell later. In other words, invest time and effort in your list, and make it show.

Your subscribers expect quality from you, and by extension, they consider any products or services you promote as valuable.

This trust is paramount in email marketing. If you can gain the trust of your subscribers, they will respond to your product offers (provided that you are selling something valuable and not just trash) and, eventually, make you rich. The money really is in the list.

In the third lesson of this series where I discuss advanced email marketing strategies, I’ll cover in detail how you can follow simple steps to ensure that your subscribers trust you, and also a checklist of things that can break that trust (i.e. a NOT to do checklist).

Repeat Customers .

The greatest value in email marketing is that of repeat customers. In other words, through email marketing you can basically send product promotions to your list regularly and continue making money out of the same core list of subscribers.

Of course, it’s a bit more complicated in that, but this principle of acquiring repeat customers is enlightening because it showcases an important fact about business:

You can market different products to the same group of people. If you position it right over a period of time, you will have a situation where a certain group of people are buying new products from you every few months.

Now this works, but only if you are able to identify your “target market” and are creating products and services that are the answers to the types of problems your subscribers need solutions to. Failing to do that will result in unhappy subscribers and a cold list – a list full of subscribers that are not interested in your emails, don’t want to buy what you are selling and are generally ignoring your emails.

Building a list you can contact again and again for continuing profits needs a lot of effort to build and maintain. A large part of creating repeat customers in email marketing is to maintain a long-term relationship with your list – this involves regularly providing information that is useful to your subscribers.

When following email marketing, do not forget that other rules of marketing still apply – if you don’t give your customer what they want, they won’t hang around your website (or in this case, on your list) anymore.

A measly one time only investment ends all your traffic woes, fattens your list, boosts your sales, increases your profits without having to spend an additional red dime AND increases your free time! You’ve read the copy, the proof, testimonials, and endorsement by leading SEO experts. I think you’ll agree, this could possibly be the best investment you’ll ever make

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“part 1: Email Marketing Basics” is a post from: Devour The Web

Email Marketing Software Can Get You More Sales

wprescott — Mon, 07 Feb 2011 13:29:21 +0000

Email Marketing Software Can Get You More Sales

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Email Marketing Software Can Get You More Sales

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Posted: Oct 24, 2009 |Comments: 0
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Email Marketing Newsletters – Reach Your Customer Directly

For every business, marketing is a base known to people. Marketing ideas rely on the place and services rendered at that place. The most cited example is village people, explain what is your business product is, make them understand he would carry forward the same to his friends and thus it spreads all over the business making your business successful. Television and other modes of advertising are also one of the best modes of advertising.

As the years pass by the mode of marketing has changed a lot according to the taste of people.Different countries use different modes of marketing their business, we find lot of developed countries now use Internet as a best place to promote their products, a common man uses television and to advertise the product through that source is a good idea and news papers is up to the reach of every common man, it is one of the best way to advertise the business product. Affordable and Innovative method of promoting the business product through e commerce or electronic trading is adopted now a days by any business personnel.To advertise the product the available cheap and best sources available is email marketing, SMS marketing, faxing advertisements via Fax machines etc. There are pros and cons for the each of the modes of advertising the products.

Email marketing is most popular method among them all. Just because of cheap, best and good feedback from user. To market through email, collect the email addresses in bulk add the subject of the business promotion that should draw the attention of the user then enter the content of the business that you are promoting and your plans of the business. But email marketing is not be possible by manual sending, so there are lots of email marketing software available with providing tracking report like received email, bounce email addresses list, departure time and tracking about are they read by user or not.
Because of cheap, best and good feedback result, email marketing is good services. Excellent record of emails, best planning strategy in business is the only way to market through emails. Emails gathered via buying them legally, or get them from internet help us campaign the product by sending emails to them. We should have a separate track of names or the detail to advertise the product via Electronic and Entertainment medium. This enable to know the percentage of users or the extent of people who accessed th e advertised product through that medium.

To draw the attention of the user, the content or description should be cut short and understandable. If not the user may delete or reject the email without being read. Sending emails in a bunch in some countries is otherwise called as spamming is a punishable mistake. So make sure to send emails only to the desired addressee to avoid legal disputes.

In Email marketing, automation of tracking of email is more curious part of this marketing.

The popularity of email marketing depends on the type o business you do, there are few advantages and disadvantages in the email marketing software, they rely on the type of business you do . Marketing through emails is now a developed mode of campaigning the product. Lots of companies are providing their good services in email marketing, SMS marketing in various regions. In US, UK and UAE region there are lots of companies, they have good services.

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Email marketing the easy way

wprescott — Mon, 31 Jan 2011 13:30:12 +0000

Email marketing the easy way

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Email marketing the easy way

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What is email marketing?

Basically, in plain English, email marketing is a targeted mass mailing done via email. The purpose of email marketing could be advertising in order to recruit new clients, introducing a new set of products or services to an existing client base, keeping your clients informed by means of a newsletter, etc. All of the before mentioned activities are very legitimate business efforts, as long as you respect some unwritten rules and as long as the list of emails you use is what is called ‘targeted’, in other words the names came from a database generated by your marketing division and represents your existing client base, a carefully selected list of potential prospects or a list of people who opted in to receive your messages.

If instead of the above you use a list that you bought (you know, “25 million guaranteed AOL email addresses for only 19.95 – plus shipping”), or are doing it without warning the people on your list, or using other shady methods, then you are considered a spammer and what you are sending is spam, bulk mail, unsolicited email, basically, the main enemy of all things virtue and life in general. Yes folks, it is that easy to be labeled as a spammer, and very hard to get out of it.
Once your message is considered unsolicited, you will immediately be put on zillions of black lists, side by side with those who promise inches and inches of extra extremities and hours and hours of ecstatic pleasures (for only 3 easy payments and some handling fees).

Sound pretty risky, so why bother?

Obviously, opt-in email advertising is far more cost effective than direct marketing via regular mail, door-to-door sales, or telemarketing. Paper, printing, envelopes, and postage can add up quickly. Door to door sales require paying out commissions. Telemarketing results in high long distance bills, often without great results, as people become more and more blood thirsty toward the people on the other end of the so called cold call.

So why not just use my personal email or my company’s mail server and some mailing software?

In the early days of email marketing. They would gather all their emails into some primitive version of a spreadsheet, fire up some mail merging program, hook it up to their corporate mail system and voila, thousands of emails were flying away.

Today, the scenario is certainly possible, but let me tell you in a simple set of scenarios what can happen:

One of the many not-for-profit groups that decided to police the internet will intercept that a large number of emails were generated and sent by a server near you (yep, they can do that). In order to protect the civilized world from those who spread spam, viruses and other vermin, they will put you on a list of threats to humanity. Those other nice corporate folks who were your indented recipients, have an IT department that gets constantly yelled at by angry users who get emails with naked people. Well – Mel, their IT guy decides to put up an anti-spam system that links to that not-for-profit’s database of known spammers (oh yeah, did I mention you are now a ‘known spammer’?) and block your emails. Your emails might actually be blocked so well that your company will have a real trouble communicating via email and your IT folks will all go nuts and/or get fired.

Basically, not so good. Other things that can happen are: you’ll have to build some opt-in / opt-out system, in some states there are laws that require that you make it very easy for your audience to unsubscribe, you’ll have a hard time formatting your emails in a decent, eye pleasing way, etc.

Lastly, the process of sending thousands of emails and managing lists, subscribing and unsubscribing people is tedious and just plain annoying. The only way to do it is with a maximum degree of automation, or, the better solution – to outsource to a company that does it professionally.

Folks, I am known for promoting the “do it in house” concept, and am not that big on outsourcing. But when it comes to mass mailing… I say stay away from it and let the professionals do what they do.

If you are worried about cost, know that the fee you pay for email marketing services, will still cost less than the continued overhead and expenses of the traditional options, not to mention the great possibilities of reaching a much larger audience, much faster (practically instantly).

What to look for in an email marketing company?

1. Automating Your Subscribe and Unsubscribe Requests

Many email marketing companies will provide you with exact HTML code you need to paste to your site to have a subscription form on your web site. The better services also provide a link at the bottom of each email that enables subscribers to update their information or unsubscribe from a list, automating everything for you.

2. Personalization of Emails

Another powerful feature of many email marketing services is the ability to use mail merge capabilities to personalize each email that you send. The better services allow to have custom fields, additional to the standard first name and last name.

3. Bounceback email handling

Bouncebacks are emails that are sent to email accounts that no longer exist or are full, blocked, etc. Essentially, you’ll get a response stating that your message did not make it. All email list management software programs are able to manage subscribe and unsubscribe requests and send out messages, however without integrated bounceback email handling all the non-deliverable emails will be sent back to you, a rather big nuisance if your list is large. Ideally, the email software you use will be able to manage your bouncebacks for you. Whenever a bounceback is received, the software makes a note of the address and if another bounceback is received the email address will be sent to a list of dead addresses.

This remove capability is extremely important since if you continuously send out emails with many bouncebacks you may be blacklisted as a spammer. This is something you really want to avoid at all cost.

4. HTML email

The ability to send out HTML emails has been around for quite some time. Most email marketing companies support the ability to send out messages that include graphics and formatted text. This is surely something you’ll want to look for.

However, not all of your users have the ability to view email messages in HTML format. This percentage is usually between 10-20%. Instead of seeing your aesthetically pleasing email they might see a string of meaningless code. Using most email list management programs, these 10-20% of users will open up emails from you and be very inclined to call you a spammer.

To avoid this, look for companies that use multi-part MIME to send out messages. When you send an HTML email in multi-part MIME, users who do not have the ability to view HTML messages will receive the email in the usual text format.

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Email marketing the easy way is a post from: Devour The Web

Bring Deliverability and Design Together to Maximize Email Marketing Success

wprescott — Sun, 23 Jan 2011 13:30:11 +0000

Bring Deliverability and Design Together to Maximize Email Marketing Success

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Bring Deliverability and Design Together to Maximize Email Marketing Success

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January 28, 2009 — Tips for getting your permission-based marketing emails into the inbox and the actual design of the email are closely linked. Here you will find useful information on getting into the inbox, email design tips, and the nexus between the two.

If you are just getting back into email marketing after a break, are new to it, or are sending to an old list, make sure to ramp up your sending. This does not take long. If you have a large list, do not send to your whole list all at once but ramp up incrementally to maximize email marketing deliverability.

It is very important to keep a clean list. Too many hard bounces (email addresses that do not exist any more) can hurt your reputation with the ISPs. Pay close attention to keeping a clean list and purge as many bad addresses off the list as you can before you even send through a new Email Service Provider (ESP). You want to get off on the right foot with good delivery.

Keep in mind that the worst thing you can do to build your email list is to harvest emails off of Web sites, as this a flagrant violation of the CAN-SPAM act.

In addition, do not buy a list from some guy on the Internet who promises you the subscribers have all opted-in. They may have opted-in to hear from someone, but not from you. For you, they are likely to hit the spam complaint button along with the many others to whom this guy has sold the list. Sending to this sort of list will hurt your ability to reach your best customers or prospects.

No matter which ESP you choose, they will assign you an IP address – either shared or private. This IP address, not your email address, is the “Caller ID” of every email that goes out, whether a personal message or email marketing. Make sure you setup a Sender Policy Framework (SPF) record that matches the IP your ESP assigned you with the sending domain (yourcompany.com). If you do this, you will be in the elite of email marketers who are following this optimal practice and will have an advantage. If you need help, ask your ESP. If you are a techie or know one, setting up an SPF record in your Domain Name Service (DNS) records does not take long. With many ESPs, you can determine the IP (shared or private) by looking in the settings of the account; with some ESPs you may have to ask them what IP address your emails are coming from.

Here are some additional tips on getting your emails through the spam filters.

Email Marketing Design: The Coin of The Realm

Good email design is not only more appealing to recipients and better for click throughs, but it also makes the spam filters look more kindly on your emails. This matters greatly when it comes to reaching the inbox, but do not forget that people like well designed emails better than something that is hard on the eyes. Your success with achieving your email marketing goals — including click-through-rates (CTR) and conversions — will be greatly enhanced by aesthetically pleasing email design.

One of the top guidelines for email marketing design is not to send out an email that is too heavy graphics or, much worse, one giant graphic. The guiding principle is 60 percent text, 40 percent graphic. Many email recipients view emails in a preview pane, so the top left corner is an ideal location for brand placement and a good enticing lead. Also, keep in mind that many email clients have graphics turned off by default so you have to entice people to click the button that turns graphics back on. The best way to do that is to leverage strong content, a well-designed email, and a good balance between text and graphics. It is always a very bad idea to send out an email that is one large graphic because not only will it lessen the chances that people will read it, but also because spam filters hate one large graphic emails.

It is crucial to remember to include ALT text for any images you include in your emails. The reason is that anything you are trying to communicate through images will be lost until many users turn on the graphics, which usually can be accomplished with a quick click. Entice them with descriptive ALT text that describes the graphic. If a picture is worth a thousand words, then give your recipients a reason to view those images.

Tables are back – which may seem counterintuitive to those of you who have been involved in a Web design project. Tables are an important element of email marketing design. You can use CSS but it must be inline CSS if you want it to work. Consider tables in your email design and play close attention to using table attributes.

Be aware of the inherent limitations of email programs as compared to Web browsers. Consider that the optimal email width is recommended at 600 pixels wide to accommodate for various browsers and mobile devices. Try to hit this range to avoid wide and unwieldy emails that few will want to read through. You probably want to avoid very long emails as well.

Again, keep in mind that while Web browsers are developed to handle javascript, flash, etc., many emails programs simply cannot handle the fancy stuff.

In addition, make sure to have a link in your email that enables your recipients to view the email as a Web page. Most ESPs provide a very easy way to accomplish this task. Some people will just prefer to view your email as a Web page.

If you combine good design for email with an awareness of both the spam filters and an aesthetically pleasing email for your audience, then you have a recipe for success. Email marketing can be hard work but when done well it yields the highest ROI of any other marketing tactic, which, according to the Direct Marketing Association is nearly for every dollar invested.

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Neil Anuskiewicz is the Director of Business Development for EZ Publishing. EZ Publishing offers permission-based email marketing via StreamSend, a leading provider of easy, affordable and dependable email marketing software for creating, sending and tracking email newsletter & other campaigns.

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Bring Deliverability and Design Together to Maximize Email Marketing Success is a post from: Devour The Web

Is Your Email Marketing Functioning?

wprescott — Thu, 13 Jan 2011 13:30:42 +0000

Is Your Email Marketing Functioning?

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Is Your Email Marketing Functioning?

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This is a question which is on the mind of all business owners who participate in an email marketing campaign for the purposes of promoting their business. In fact questions regarding the effectiveness of any type of marketing endeavor should be asked regularly to ensure the marketing efforts are producing the desired results. Asking these questions on a regular basis and continually evaluating the effectiveness of the email marketing campaign will help to ensure the email marketing campaign is working well and remains effective whenever changes are made to the marketing strategy. This article will highlight why it is so important to evaluate your email marketing strategy often and will also provide a few tips for evaluating your email marketing strategy.

Evaluating your email marketing strategy on a regular basis is very important because failure to do so may result in your efforts being essentially a waste of time. Email marketing may be a cost effective way to advertise your business but there is some time, money and energy involved in planning and executing an email marketing campaign. If the campaign is ineffective and nothing is done to attempt to make the email marketing campaign more effective your business is wasting resources by continuing to invest in this type of marketing strategy when it is not generating profit for your business or even interest in your products or services.

It is important to regularly evaluate the effectiveness of your email marketing strategy but it is even more important to set goals before you begin the process of evaluating your marketing efforts. This is important because without these goals it can be difficult to determine whether or not the email marketing efforts are effective. For example your goal may be to increase the number of sales you make per month. Evaluating whether or not you are generating more sales each month is a fairly simple process. However, if your goal is to generate more interest in your products you would use website traffic as opposed to sales to evaluate the effectiveness of the email marketing campaign.

Once you have determined how you intend to evaluate you progress you should be able to easily determine the effectiveness of your current email marketing strategy as long as this is the only marketing you are currently doing. This is because if you have more than one marketing strategy in use at once you cannot be sure which strategy is driving customers to make purchases or visit your website. When you decide to evaluate your email marketing strategy according to specific goals you should take care to ensure you are not currently running other types of marketing in conjunction with your email marketing effort. This will help to prevent confusion about which type of marketing is producing the desired effect. It will also help to prevent business owners from mistakenly believing email marketing is producing a desired effect when it is actually another marketing strategy which is helping to product the desired effect.

Customer surveys are very important for evaluating the effectiveness of an email marketing campaign. Asking customers how they heard about your products or services is an excellent way to determine whether or not many of your customers are being enticed to make a purchase based on your email marketing efforts. Additionally, these surveys can be used to obtain more detailed information about the email recipient’s reaction to the email marketing campaign. Customers can provide valuable feedback about topics such as the layout and appearance of the email to the ease of readability of the content included in the email. All of this information can help a business owner determine how to design future emails to achieve a desired effect. Armed with this information the business owner can design subsequent emails which incorporate many of the qualities previous customers found to be useful and avoid qualities which were viewed as useless in the past.

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What happens when marketing functions in the process get partly shifted from the micro level of an Individual firm to the macro level of the Government?
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Opt-in Email Marketing Training

wprescott — Mon, 10 Jan 2011 13:31:47 +0000

Opt-in Email Marketing Training

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Opt-in Email Marketing Training

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Email Marketing is one of the most sustainable and profitable marketing models on the Internet. Having the ability to build a relationship with your website visitors allows an Internet marketer to better deliver their message. Whether this message is to provide information about a certain topic, or provide information to help sell a specific product, connecting with your visitors is something that ALL success Internet marketers do. Email marketing IS NOT spam, and if you use this marketing strategy how we teach it, both you and people who subscribe to your email list will benefit. Building an ongoing relationship with people who have personally opted can lead to great fortunes online.

At Wealthy Affiliate our Email Marketing training will get you started building your first list or quickly expanding your existing list. You’ll learn the value of a list and be taught exactly how to attract people to join your list.

In addition to this, you will be taught how to explode your email marketing revenue, build stronger relationships with your lists, and ultimately earn long term (and sustainable) revenue.

Here are some of the Email Marketing concepts taught at Wealthy Affiliate:

Getting Started With Email Marketing Action Plan The Beginners Guide to Email Marketing The 4 Stages of Relationship Building Automating Your Email Marketing Business Using Simple Landing Page Techniques to Build a Huge List How to Turn a Lead Into a Buyer Building a Rabid List of Buyers Tricks to Get Your Competitors to Build Your List Instant “Thank You” Page Conversion Tactics Keys to Testing and Refining Your Emails Quick & Powerful Bonus Strategies Finding the Hottest and Most Profitable Niches Secrets Selling Many Things to the Same Lead 3 Methods of Creating an e-Course in ONE Day Finding Hot Products to Sell Mastering Follow-up Sequences How to Write Quality Content in Your Emails Advanced Split Testing Techniques

Email Marketing is becoming such an important aspect of online marketing that we recommend EVERY Internet marketer uses the strategy regardless of what they are selling, or what technique they are using to generate traffic. At Affiliate you will learn in-depth tricks, tips, and methods of utilizing email marketing to your advantage.

Join Now and Get Expert Training in Email Marketing at Wealthy Affiliate!

Your Email Marketing Training is Just a Few Clicks Away

Wealthy Affiliate Platinum

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Opt-in Email Marketing Training is a post from: Devour The Web

Email Marketing Provides A Better Analysation For The Purchaser

wprescott — Sun, 09 Jan 2011 13:30:10 +0000

Email Marketing Provides A Better Analysation For The Purchaser

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Home Page > Marketing > Email Marketing Provides A Better Analysation For The Purchaser

Email Marketing Provides A Better Analysation For The Purchaser

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Even if you are already running a victorious company, you may be surprised to learn your business can benefit completely from orchestrating an effective email marketing promotion. since many are opting for email marketing because it is cheaper and there are many advantages and also by means of email marketing you can effortlessly contact customer.

the email marking has develop into a very successful in very short time and all will opt for that as there advertising source because it is cheaper and relations with the client can be highly maintained.While traditional marketing methods such as tv advertisements, broadcasting advertisements and advertisements in typescript media are typically targeted at a considerably small geographic region, email marketing can connect with a worldwide audience.It is possible to make contact with an client of this magnitude with other marketing methods but it would be much more complicated to do and would likely involve launching marketing campaigns in numerous different markets. This is achievable but would involve an intense coordination effort and will likely want at least a few staff members to assist you in this attempt.

As you all know the information is forwarded via electronic mail, thus by transfer through emails you can reach many customers. sending emails is a very simple method but designing an email is a difficult task as it must be fashioned in such a way that it should be attractive to consumer.

the benefit of email marketing is it you can present your business product in which ever manner you choose to.Email promotions means sending mails to the consumer about offers, discounts that a corporation offering which wants speedy act.electronic message newsletters are used to transmit all the appropriate information to the client. An e-newsletter is typically much more in depth than the type of information which would normally accompany a promotional electronic mail. These e-newsletters typically feature at least one in depth article as well as a few shorter articles which either offer beneficial tips or go through goods. Additionally there may be various graphics, marketing and links comprise in the outline of the e-newsletter.as you are planning for a perfect email campaign, the first thing you have to keep in mind is whether you are attaining buyer point of view or not.

As email marketing is not only less expensive way but it also helps your industry development .it’s a beneficial idea if you want to start a email marking service as it is easily established the only factor is you have to look for for worthy proficient email writers.Lot of investment is needed if you want you start a marketing media other than email marketing, also have to take lot of strain. but, unlike offline marketing methods there is not a great deal of cost associated with executing your email marketing promotion.it will be a very costly business for you if you go for other method as a replacement for of email marketing to contact the public.

but, when you transmit your publicity through electronic message, there is virtually no charge associated with this transmission. You need to pay out money for having an internet connection, and also hire employees and give them the wages all these are not considered to be much costly thing while compared to other advertising source.

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Datadepot.biz is the most reputed organization helping online businesses with email marketing. For further information on Email Marketing Forum visit the website.

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In carpet industry, why china is better in terms of value in market share?
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Which is better for me to purchase just for everyday wear and ALSO a running. I do both, walking around and running. can I buy the Runtone and still walk around or can I buy the easytone and still run

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