As you devour this article, remember that the rest of it contains valuable information related to bulk email marketing software and in some way related to newsletters marketing, email marketing canada, self service email marketing or automatic email marketing responder software for your reading pleasure.

The way to discover and use the best tips to develop your email promotion campaign is to start off with what you already know and then just keep on testing everything in your email campaigns. Both, other people’s best email promotion tips and also your own ideas.

It is also a fact that many webmasters can generate much higher traffic through email promotion than they were ever able to attract via search engines. Top email promotion tips result in more sales.

Good email promotion is your map to success. It will point you in the right direction, keep you from veering off course, and identify the quickest routes by which you can reach your business goals. Like good directions, a good email promotion will save you time, assist you to budget accordingly, ensure that your email efforts are synchronized with your company’s goals, and allow you to plan ahead so that you don’t miss opportunities.

I know that as informative as this article is, it might not adequately cover your bulk email marketing software quest. If this is so, don’t forget that the search engines like Dogpile exist for looking up more information about bulk email marketing software.

The last thing you want to do is lose the integrity of the company with just a wrong move with sending an email. Professional email promotion should include honest ways of getting an email list from your customers. You should include an opt-in in your page so that people will give you their email address. From there, you can send an email to them to confirm that they have opted to join your email list. That would be clean and honest email promotion.

Personalize your emails with the subscriber’s name. This is usually easily done with the auto responder service’s built-in personalization feature. By putting their name in the email, you’re giving it an added personal touch, and they’ll be more likely to open and read your email.

Follow the rules – Follow the rules of an email. Otherwise, your emails may be marked as spam. This will hamper your email promotion efforts. You may be banned or blocked from reaching the readers. Therefore, follow the rules.

It might interest you to know that lots of folks searching for bulk email marketing software also got information related to other email marketing software’s, marketing mailing lists, and even forget email marketing here with ease.

More Email Marketing Articles

Many of us wrongly think that Email Blasting equals to Email Marketing.

If you are only doing Email Blasting, you are wasting time & effort in Marketing.

Email Blasting is useless but Email Marketing is powerful.

You may ask: “What is the difference?”

98% of companies are Email Blasting / Email Broadcasting to their database & try to generate sales. I know you are one of them. STOP this!

These are characteristics of Email Blasting:

i. The email content is focus on selling company product or highly sales oriented.

ii. It is a one time, unplanned email message.

iii. The marketing effect is very less.

Yet, Email Marketing is a well-planned marketing campaign that is executed by companies to achieve long term & impactful marketing effect. This approach is very mature in US market, yet companies in Asian countries are losing out for not implementing it or implementing it correctly. Many of them think Email Blasting / Email Broadcasting is Email Marketing.

Email Marketing consists of well-planned sequence of email messages that will be sent out according to day intervals that are pre-set. These email messages are a mixture of sales message (20%) & valuable information (80%) to your client. Besides, a complete Email Marketing campaign also includes a Subscription Area in corporate website to capture visitors email & information. The main aim is to in email marketing is to build the relationship between you and your customers, so that once they need your kinds of service or product, they can only think of you.

How are you able to capture the email & information?

The idea is straightforward. By providing them value-adding incentive (such as discount coupon, regular update of useful information), they are willingly provide you the information. In this case, your email marketing campaign starts to function as a Customer List Building machine. It automatically collects visitor contacts for you 24 hours per day. Imagine as time passes by, you have 50,000 customers in your database, how useful this database is.

Remember, a sequence of email messages has long-lasting effect on your clients brain. (That’s why Advertisers has NEVER advertise only ONCE). Whenever they need your service, they think of you.

To summarize, a real Email Marketing campaign has the following characteristics:

i. The email content is more of education message instead of sales-oriented message

ii. It consists of minimum 6 email messages in a complete sequence

iii. It is a well-planned campaign

iv. The result is 250% – 680% better than Email Blasting

v. The marketing effect stays in subconscious of your clients no matter they are aware of it or not

vi. It is building customer list for you even when you are sleeping.

Find More Email Marketing Articles

Whether you operate a baseball league in the summer, a hockey league in the winter, or any other type of sports organization, you know that communication is of paramount importance. In order to facilitate the smooth operation of your league, it is vitally important to communicate with coaches, players, sponsors and other organizers. In the past, this may have been a laboring activity. But now, with the power of email marketing solutions, it’s easy to create professional and effective email marketing campaigns with just a few clicks of the mouse.

One of the most common uses of email marketing solutions for sports organizations is to send out important announcements to coaches or team managers. In most leagues, if the coach/manager doesn’t know what is going on, then there will be chaos, which is obviously something the league organizers want to avoid. With the right email marketing solutions, the league organizers can send out a mass email to all the coaches, complete with maps to various venues (baseball diamonds, hockey rinks, swimming pools, etc), detailed schedules, links to websites like MapQuest for directions, and more. Through the power of email marketing solutions, leagues are no longer constrained to just plain-text emails. These communication messages can be jazzed up with graphics, which not only make them more eye-catching, but also more informative. As the cliche goes, “a picture says a thousand words”, so including a couple images can go a long way towards ensuring your coaches and team managers know everything you need them to know.

Email marketing solutions can also let you send captivating emails to all the players or participants in your league. Many leagues around North America have found it very effective to send out monthly, bi-monthly or quarterly newsletters to everyone in the league. This helps maintain a high level of interest because the participants are constantly being updated with all the latest news affecting the league. Most email marketing solutions will allow you to create a long or short newsletter, so there is no pressure to come up with a certain amount of articles to include. Sometimes newsletters during the off-season only have one or two articles, while newsletters sent out in the middle of a season may be packaged with five to seven articles. You can even ask players and coaches to submit stories and successes they’d like to share with the league. Your email marketing solutions will adapt to accommodate your needs so whatever it is you want to communicate, you will be able to do so easily.

Sending out newsletters with your email marketing solutions is also a great way to encourage enrollment for upcoming seasons, events or tournaments. Also, due to the viral nature of email, you can use your email marketing solutions to encourage current players to forward the email to their friends, which just takes one click, to further spread the word about your league and encourage additional enrollment. Ultimately, the more people you contact, the more people will be able to sign up for your league, and your email marketing solutions can put that communication on the fast track.

When you are running a sports league it is important that you know your message isn’t just being sent, but that it is also being read by your audience. With email marketing solutions, it is no longer a mystery as to whether your email is being read or not. Within minutes of sending your email campaign, most email marketing solutions will let you view real-time reports to see exactly who is opening your email and who is not. In most cases you can even see the date and time each person on your contact list opened the email. This lets you put your mind at ease because you will know that your communication was effective.

Email marketing solutions is an affordable and effective way to boost the communication efforts of your sports league. Regardless of the age or skill level of your league, being able to distribute information is always vitally important. With email marketing solutions in your arsenal, you will be better equipped to handle that challenge. Have a great season!

Email marketing can be an effective online marketing technique if you go about it correctly, and avoid all possibility of spamming. In fact, a recent study conducted by the DMA or Direct Marketing Association shows that in 2008 alone, the ROI of Emails amounted to .06 for every dollar spent. That’s a huge figure considering it is so easy to do.

However, you can only do this if you know how to get that email into the Inbox of your potential clients instead of getting it into their spam or junk folder. So, how can you achieve that and attain these high levels of income? Here are some of the things that can be done to improve the likelihood of your email marketing campaigns being as successful as possible.

1. Avoid Long Words
Avoid fancy titles and long words in your email. Many people often make such elementary errors such as using words like “breakthrough”, “phenomenon”, etc. Spam filters will immediately think your email is spam if you use such words. Unless you have really developed a product that is a true breakthrough, then steer clear of this type of language. Make your email simple, straight-forward and yet convincing.

2. Keep Clear of Cash
Avoid mentioning about cash in your email. Any excessive discussion about money will almost certainly result in the bulk of your mailing ending up in spam folder – and not many people bother to check their spam folder. However, this could be a problem if your topic is all about money, and in such cases you should figure out a way of presenting the topic discreetly, or of at least getting your email into the Inbox and opened. You know those “get rich” type of emails? Those are mostly sent to the spam folder, so make sure you avoid any word or phrase that could be construed in that way.

3. Mortgage Brokers have a Problem
If you are in the mortgage business you are going to have problems, because mortgage brokers have abused the email system so much in recent years that the word is synonymous with spamming. You may be a legitimate mortgage company but spam filters will frequently block mortgage pitches whether they are real or scam. If you want to use email marketing for your mortgage business, make sure you make your email subtle, such as subtly directing to people to your website for more information.

4. Don’t be too Urgent
Avoid the word “urgent” in your email. You’ve probably heard or read spam emails saying that “it’s urgent” and “don’t miss the opportunity of a lifetime”. However, most spam filters are set to trap that kind of language. Never use the word “urgent”, even if it relevant to what you have to say. Spam filters do not analyze your email for its meaning as search engine algorithms do, but simply look for certain words that have been pre-programmed into the software.

5. No Guarantees or Money Back
You should also avoid a few more phrases in email marketing, such as “money-back guarantee”, or the “check is in the mail”, because so many scam emails using the same phrases are being sent every day, and nobody will believe you anyway. Email marketing involves a high level of avoidance of certain words and phrases.

6. Offer Nothing Free!
Other terms to avoid include phrases such as “why pay more”, anything with Free” in it, and the dollar or pound sign is a definite no-no. Try to phrase your title, and the rest of your email, in such a way as not to focus on the financial benefits or gains, and not to use specifically emotive words or superlatives. Hence, the exclamation mark is a certain way to get your email directed to the spam folder.

7. KEEP UPPER CASE TO a Minimum
Email marketing is totally different from most other forms of marketing. Keep clear of hype and minimize upper case letters. You can Capitalize the First Letter of Each Main Word in your Subject Line where appropriate, but no more than that.

8. Use Opt-in Forms and First Names
In order to get your emails read, try using the first name of the person you are mailing. You can avoid being accused of spamming (but not the spam software) by using a double opt-in system with your opt-in forms if you are using them. By doing that you will also collect the first name of your prospects, and your autoresponder can then use that in the subject line. Using a person’s name is a powerful way of attracting their attention and getting your mail opened.

9. Avoid Images
Avoid images in your emails, because these can take an age to load, and after doing all the hard work and getting your email delivered and opened, you don’t want it closed again just as quickly. HTML images are frequently split into pieces to help them load quicker and if you don’t get your HTML right, a spam filter will often redirect your mail to where you don’t want it to go.

10 Offer Text
HTML might seem great to you, and look very attractive in your email system, using your browse and screen resolution. However, it can look completely different on somebody else’s computer, so never use HTML unless you also offer your mailing in an alternative text format. Many people, even some of the top online marketers, use only text, both in their own email marketing campaigns, and to receive mail.

If you apply these 10 tips, you will have a better chance of getting your email past the spam filters, and also having it opened. After that it is up to you, but you must grab the reader’s attention immediately they open your mail, and keep them reading. However, that is another topic.

Your email program is going strong and now your CMO is asking “what about mobile?” Let’s face it, the world and your customers have gone mobile, so your email program needs to follow suit.

Reaching your target audience today can feel like an exercise in virtual roulette—an assortment of options to choose from, each feeling as much a gamble as the next. Mobile has become a key component of today’s marketing venue, so you need to be prepared to enhance your email program to market to the exponentially growing numbers of mobile users and to introduce mobile messaging into your mix.

Be a mobile marketing maverick

Since your customers have adopted the ease and portability of handhelds and cell phones for media management, it’s time for marketers to adapt and customize their messages based on customer habits and preferences. As digital media adoption rates soar, customer demand for mobile engagement will skyrocket.

Be where your customers are

As an email marketer, it’s essential to be at the center of your customers’ attention if you hope to earn and hold their business. According to AOL Mail’s fourth annual Email Addiction Survey, 16% of survey respondents said they check their email from a mobile device. What’s more, 55% of respondents said they upgraded to a new cell phone in the last year so they could check email on-the-go. Crunch these stats and you’ve got a major trend towards mobile migration.

Clearly, to be successful in today’s market, your email program must adapt to meet consumer demand in the mobile stratosphere. Don’t think of mobile as a replacement to email—think of it as an enhancement to the strategies you already have in place today.

To get started, try out these simple yet powerful tactics for integrating mobile into your email strategy starting today.

Steps to mobile marketing success

Step #1: Create ‘mobile friendly’ formats for your email

Not all email layouts and styles are right for mobile media. As you target your traveling audience, be sure to think simple—design for tiny screens, mobile software, and use patterns most common to portable media devices. Mobile users spend mere instants accessing messages, so say it fast and focus on benefits.

- Craft clear and easily understood offers for the subject line.

- Put the most important subject matter at the top of emails for faster access to substance.

- If you include links, ensure landing pages are optimized for handhelds.

- Make messages brief, concise, and worth it… with clear action items and incentives.

Remember, the size, layout, and design features useful in standard email communication will not produce the same results in mobile messaging, potentially causing recipients to hit the delete key without bothering to read further.

Step #2: Have a plan and stick with it

Plan for success by identifying your goals and the tactics you’ll need to achieve them. Ask yourself, “How can mobile marketing help me build my business and meet marketing milestones?”

The first action item should include an assessment of the unique qualities of the mobile lifestyle. Content and user flow that informs via full-scale Web layout won’t necessarily scale on a Blackberry. Play to the strengths of this small, multifaceted platform and run campaigns that bring value to mobile users, e.g., click for ring tones, access mobile-only special offers.

- Build a mobile marketing strategy that integrates with your overall marketing plans.

- Outline campaigns and relevant offers that specifically appeal to mobile users.

- Set goals with incremental dates and milestones and track performance.

Step #3: Collect mobile data from your Web site visitors

Before you begin a mobile campaign, turn to your own captive audience—your Web site visitors—to see what, when, where and how they want to be communicated with on their mobile device. Within your website’s communications preference page, gather key data points, such as:

- Mobile number

- Mobile opt-in agreement

- Type of information users want from mobile messages

- Basic demographics, like age, gender, DOB, email, phone, zip (geo targeting), and interests

- Mobile phone type and carrier specifications

- Email address

If possible, offer incentives for completing the form to fuel sign-ups. While you’re at it, drop hints indicating that exclusive, top-list deals and announcements are coming soon in future mobile messages from you.

Remember, those who opt-in to receive mobile news are likely:

- Too busy to proactively obtain all their data from the Web, and

- Don’t want to miss the latest, greatest development about their favorite brands, hobbies, and heroes.

Maximize the medium by offering perks that save users time, give them useful tips, and sell them over and over again on your value.

Step #4: Create an infrastructure that’s industry compliant

Mobile marketing, like any medium, has its rules. The good news is, following these guidelines can afford you smooth travels along this new superhighway.

To ensure your infrastructure is up to snuff, first check with the Mobile Marketing Association (www.mmaglobal.com)—their code of conduct and industry best practices cover essential protocol you’ll need to know to keep yourself in good standing.

Simple things like using compliant SMS aggregators and sending permission-based communications are big deals in the small world of handhelds. Just like in the email arena, there’s no spam allowed! Also take note: clear, accurate and age-appropriate messages are keys to fair game.

Step #5: Get down to details—develop campaigns, then track results

Since mobile marketing is actually a segment of your overall marketing strategy, sync it up with business goals and develop campaigns that mirror and compliment what you’re doing in other venues. Get your hands in the details, set quarterly goals, and outline the steps that get the job done.

Take stock of these integrated tactics along the way:

- Compliment current promotions with mobile-only offers.

- Encourage mobile user interaction by emailing, mailing or broadcasting special offer access codes that deliver a “gimmee” (e.g., song, ring tone, coupon, widget).

- Use mobile messages to: drive people back to your Web site, build your brand, and promote your services.

- Set up a testing calendar to try out SMS methods, calls to action, and audience receptivity.

- Measure response time: speed, time-of-day, day-of-week; and create a matrix of best times and types of messages to send.

- Test calls-to-action that incorporate coupon redemption, click-through rewards, and latest/breakthrough news; adjust tactics based on results.

- Send different emails to different audience groups; test which performs best and modify future sends accordingly.

- Ask yourself, “What makes my audience respond?” and do that.

Step #6: Analyze and apply campaign success

As you wage campaigns, your testing and tracking activity will reveal what’s working and what’s not. Now’s the time to fine-tune your methods and build a strategy that grows with your business goals.

If a campaign results in a high number of opt-outs, take note and analyze the demographics, subject lines, calls-to-action, times-of-day, and message offers to locate the source of failure. On the flip side, if a campaign hits the roof, boosts sign-ups, surges sales, and triples Web site traffic, try to identify the muscle behind the homerun—and create a few clones!

Criteria by which to analyze campaign success:

- What was the level of interaction on handsets?

- How many recipients unsubscribed?

- How many new users subscribed?

- How many recipients sent in the survey?

- What days of the week and times-of-day did users respond?

- How long did recipients wait to respond?

- How many coupons were redeemed, songs/ring tones/skins/widgets downloaded?

- How many recipients clicked the call-to-action link and/or clicked to my Web site?

- What other responses did the campaign yield?

Stay focused and get in the game

As the face of email marketing forever changes, take charge and evolve with the times. Integrating mobile strategies into your marketing mix will help you reach more customers, more often, and more reliably. With a few adjustments to your program, you can create scalable campaigns catered to mobile devices that get you in the game to win.

Email marketing is a type of marketing that uses email as the communication channel between the sender and the receiver. Broadly speaking, all emails sent to current or potential client for marketing a service/product can be considered email marketing. It is vital to understand two things, one – email marketing is the most effective online marketing tactic (second only to search marketing) and second – you cannot perform it manually.

You can, however, do it best using email marketing software also known as email advertising software or email generator. Email marketing software helps a user send a lot of emails simultaneously. Many companies are using these solutions to send bulk emails, follow-ups, offers, and newsletters to their current and prospective customers. Here are some strong reasons to try an email generator.

Performs email validation: Email generator validates an email address; if an email address is validated, then you can go ahead with sending a mail at that address, else you could edit or drop the email from the sending list.

Checks Spam Content: This feature identifies any spam content in your email. If any spam content is detected, you could drop that part from the email. If no spam is detected, then you could go ahead with sending the email without any worry. It is imperative to mention that the best check is in accordance with the spam-detection techniques of a mail filter.

Maintains a history of emails: This feature keeps a record of all emails sent and received. This proves helpful in cases where there is an ambiguity on the status of an email (sent or not sent yet).

Generates error messages: This feature helps you to track instances where an email was not received by the recipient due to some reason. This helps in ensuring that no one in missed.

Schedules e-mail sending: One of the best features, it allows you to schedule the sending of e-mails. Now, you can write an e-mail and schedule it to be sent later. When the scheduled time arrives, the email is sent automatically.

Allows for adding Dynamic data: This feature allows you to add a number of dynamic variables. More dynamic data means personalized emails and better results. Dynamic data may include First Name, Company, Address, Phone, or Fax Number.

This is not all; there are plenty of other features as well. All these features make your email advertising endeavor less time and effort consuming, all while generating better results. Try an email generator today!

Email is the most used service on the Internet and, doubtless,
most useful. Many people use the Internet only for checking
their emails. Email marketing can be useful only if done right.
Otherwise, it can get you more harm that benefits. However,
there are things you can do in order to ensure that your email
marketing campaign is going to be successful. In this article we
provide you with 7 email marketing best practices.

Deliverability

Deliverability is probably the most important issue in today’s
email marketing business. There are many spam emails and many
legitimate emails are flagged as spam so they are not delivered.
They are not getting thru ISP spam filters. Good deliverability
ratio is the first step in successful email campaign because if
your emails aren’t delivered then you don’t even have an email
campaign!

In order to ensure that your emails will have good
deliverability you have to choose your email marketing vendors
wisely. You have to check if they are on “Blacklist” or
“Whitelist”. There are different organizations like Spamhaus
project and SpamAssasin that have their own lists which are used
by ISP. If your email service provider is blacklisted your
emails won’t be delivered! Also, you have to ensure that your
domain name isn’t blacklisted. In order to maximize your
deliverability it is recommended that your email service
provider offers Habeas Sender Warranty Email Header.

Using our award-winning Group Mail product, whether it is Personal
Edition or Business Edition you can be sure that your emails
will be delivered because we have a constant cooperation with
ISP.

CAN-SPAM Compliance

Your email newsletter should be CAN-SPAM Compliant. It is
recommended that you require double opt-in subscription so that
your subscribers have to confirm their request to be part of
your email newsletter. Don’t add your subscribers without their
permission and you should avoid adding them manually even if you
have their permission. It is good that they do it using double
opt-in method. Also, avoid using pre-checked subscription boxes.
One of the products in the Group
Metrics software called Opt-In manager will help you to do
this easily.

It is essential that you provide your subscribers with an easy
way to unsubscribe from your email newsletter at any time, when
they want. It is good that you offer one-click unsubscription
process with an unique address. This way there will be much less
requests from your subscribers that you remove them.

CAN-SPAM Law also requires from email publishers that they
include their physical postal address so you should include it,
too. Your have to show your subscribers that you are legitimate
company which have a presence in “offline” world, too.

HTML and plain-text versions

It is essential to offer your visitors to choose if they want to
receive your email newsletter in HTML or plain-text format. It
means that you should regularly send both types. Sending HTML
newsletters have more benefits than plain-text email
newsletters. You can use email tracking only in HTML newsletter
with image embedding, HTML newsletters have better click-thru
ratio because they look like the real web sites. You can hide
long URLs so that they will look professional.

However, some people prefer plain-text versions and reasons are
different. They use email clients that don’t support HTML
emails. Another thing is that HTML newsletter types are larger
than plain-text newsletters. Also, one of the reasons why some
people don’t receive HTML emails is security. In HTML
newsletters some people can embed malicious scripts or use them
for phishing (when they pretend that they are representatives of
one company and when people click on a certain link they are
taken to their web site that is designed almost identically like
original). It is mostly used in financial fraud attempts.

From and Subject fields

Your From and Subject fields are very important for getting
better open ratio and therefore to have successful email
campaign. You have to remember several simple rules.

It is important that your From field be consistent. You have to
choose one name, whether it will be a company name or personal
name and use it constantly. Once you change your From field it
is most likely that your open rates will decline.

Speaking about Subject field, it has to be short and catchy, to
grab attention of your subscribers. Your email has to stand out
in usually overloaded inboxes. It is important that you don’t
shout so instead of

EXCLUSIVE INTERVIEW WITH…

use

Exclusive Interview with…

It is very good that you make your subject field standardized
and that the title be something related from the content of that
current issue.

For example, if you have a newsletter called Email Articles your
subject line can be something like this:

[Email Articles] How to Improve Your Open Rates, Issue#10,
August 29th, 2005

If your email newsletter has a longer title, for example, Email
Marketing Articles you can use this:

[EMA] How to Improve Your Open Rates, Issue #10, August 29th,
2005

Personalization & Segmentation

Personalization is connected with Subject fields, too. Some
people like to include first names of their subscribers in
subject lines in order to have better open ratio.
Personalization is also very effective when it is used in
editor’s welcome message or in articles.

For example,

Dear !*First_Name*!, welcome to the 10th issue of Email
Marketing Articles.

Powerful email marketing software like Group Mail,
beside standard personalization also has “if-then”
personalization for more advanced users.

Segmentation is the most important part in marketing. “What am I
selling and to whom?” It is not the same to sell your software
to novice users (newbies) or to seasoned users (knowbies). Also,
it is not the same to market your software to small business
companies and corporation. It is good that you make a good
segmentation of your email newsletter. Best way to do that is to
include several additional fields at sign-up process. Of course
this doesn’t mean that you have to ask 15 questions from your
new subscriber because many people leave when they see that
there are many fields to fill. After that, you will make several
email newsletters for each membership type.

With Group Mail 5 (Personal and Business Edition) you can make
unlimited number of lists with unlimited recipients in each.

Timing is everything

Another very important thing in creating successful email
campaign is timing. In almost every email marketing statistics
you will find information about when to email your subscribers.
So studies show that the best time for sending email campaigns
are days from Tuesday to Thursday. However, it doesn’t mean that
someone can’t have successful email campaign sent on Sunday. If
you send your emails in days that are not “prime time” you can
have a chance to avoid competition that will mail their campaign
in prime time. Tuesday-Thursday are generally best days for
mailing because, as you probably know yourself, too, not many
people like Monday (remember that song?). After a good weekend,
Monday is usually reserved for some consultation with the
management about weekly plans and task. Friday is, on the
contrary, favourite day for many people, because they are
planning their weekend. People often come home earlier on Friday
so your email can be buried in their inbox until Monday. And in
Monday, to be deleted with many others (we have already wrote
about Monday). On the weekend people usually don’t work but many
will still check their emails.

Also, you have to decide how often you want to send your email
newsletters. It will depend on your content. If your email
newsletter about latest industry news you can send your
newsletter once a month, because then it won’t be latest news
anymore. If you send a corporate email newsletter with news
about company and useful articles from your area of expertise,
monthly frequency is usually the best one.

You have to make several email campaigns and see which ones get
you best results.

And when we talk about best results the next logical step is
tracking.

Tracking

How do you know if your email marketing campaign was successful?
You have to know how many people opened your emails, what was
your click-thru ratio, your subscribers’ behaviour on your web
site after they had clicked and finally – how many subscribers
purchased your product.

With user-friendly Group Metrics you will be able to do that
and also to make polls to get even better view of your email
campaign

Related Email Marketing Articles

It is estimated that almost all Internet users have one or two email accounts being maintained and regularly visited. Moreover, almost all types of both formal and informal communications are now conveyed through email services. Reading and sending emails is typically one of the most common online transactions done by Internet users. Everyday, people get online to get and reply to emails.

That is one good reason why many businesses are now targeting to utilize email systems in boosting marketing campaigns. Now, email marketing is one of the most used and important marketing campaigns rolled out by companies and marketing firms. Email advertising has really attracted the attention and participation of more businesses and entrepreneurs. It is estimated that the sector for such marketing services has grown tremendously over time.

OptinCenter is one of the most active and reliable email marketing services providers. If you are planning to take email campaigns to boost the sales and profitability of your business, it is time you check out the appropriate and usual email advertising services offered by OptinCenter. Visit the company’s Website at http://www.optincenter.com/ and find out which specific email marketing package would be best for you.

Through the company’s targeted opt-in emailing service, you could be sure your advertisements are aimed at appropriate and specific targets. It is important to make sure that the message and ads are sent and are received by the right people. There is such a thing as consented email sending wherein the recipients of the message agree to receive the email messages. This practice helps alleviate spam messaging and unnecessary sending.

Some other email marketing providers boast of sending up to 10 million email messages heralding clients’ services and messages each day. The big question should follow: How many of those recipients would actually read the ad? It is estimated that more than 75% of email marketing messages sent to different emails are not read and not even opened by receivers. That is because usually, such emails fall as spasm.

OptinCenter makes sure its email marketing messages are sent to people who intend and agree to receive the emails. Through this, the company can assure clients that its efforts in sending emails will never go astray. Bulk email marketing services offered by OptinCenter are simply one of the most effective and most results-oriented in the market currently. Clients attest that their subscription brought about numerous actual sales transactions.

Other features of OptinCenter that would surely convince you that the firm is one of the best email marketing solutions providers are as follows: bulk sending of email marketing messages to numerous people at the same time, facilitating the one-click email messaging action with Web browsers, utilization of a safelist email services, instantly sending of emails, automated email validation services, and massive email advertising.

On top of that, the company also rolls out affordable email marketing services that would surely attract most businesses. If you are budget conscious and aims to appropriate expenses to minimalist but effective causes, OptinCenter services would be best for you. The company respects and ensures privacy so you could be sure of the security and confidentiality of your business relationship with the company, if you are particular about it.

Through the years, OptinCenter’s numerous client base has been raving about the optimal and helpful effect of subscriptions. That is why as a thriving and striving business and entrepreneur, you should aim to spend budgets on advertising on the best and proven solutions. In no time, your email marketing campaign would be fully rolled out and would be reaching customers who really matter. Your sales would be bolstered and your overall margins would be widened. Helping your business grow through simple email marketing techniques is OptinCenter’s basic operational mandate.

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As you may know, most people now spend more time reading their emails than they do surfing the web. Email is one of the most powerful mediums that you can use to talk to visitors, customers and prospects.

In this article I will discuss 15 best practices that you can use everyday in your email marketing activities. Used wisely and consistently, there’s no doubt you’ll see an increased response from your subscribers — whether it be for more feedback, more product/seminar registrations, or even more orders.

1. Avoiding the Spam Filters The majority of large Internet service providers now use rigorous spam protection mechanisms to trap unsolicited email before it gets into their customers inboxes. Spam filters generally “rank” each email by a number of different criteria, and, if that email rates above a certain level (such as 10 spam points), then it is flagged as spam and deleted.
To make sure your emails don’t get flagged as spam — and deleted before they even get to your subscribers — avoid using words such as ‘Free’, ‘$$$’, ‘Save’, ‘Discount’, etc in both the subject line and the content of your email.
2. Maximizing Click-Thru Rates Both web pages and emails can contain a lot of text and graphics, and this sometimes makes it harder to get your subscribers to perform a certain task, such as clicking on a link to see your special offers.
Numerous research papers tell us that the majority of Internet users respond better to a plain, bold, blue text link — such as this — as opposed to a banner or button. So, if you’re going to include links in your emails, make sure they are bold, blue and underlined. This will mean that more subscribers click through, meaning more conversions/sales for you.
3. The Power of Personalization If you were standing in a crowded mall, which of these would get your attention: “HEY, YOU!” or “HEY JOHN” (assuming your name is John). The power of personalization can and should be used in your emails. In-fact, by simply starting your email with “Hi [subscriber_name]” instead of the boring “Hi there”, you can increase both your reading and click-thru rates by up to 650%. Why? Put simply, it’s because your subscribers feel like they already have a relationship with you as you’ve addressed them by their first name.
4. One-Click Unsubscription If you want to grow your mailing list, then there are 2 things that you absolutely must have: a double opt-in process, and a quick way to unsubscribe. In some countries, it’s actually mandatory by law that every email has an unsubscribe link in it. The unsubscribe link should take the recipient directly to a page where they are then removed — courteously — from your mailing list.
5. Signup Confirmation Don’t get accused of spamming — always, and I mean always use a double opt-in confirmation process. Double opt-in means that after your visitor initially enters their email address to subscribe to your list, you should then send them a “confirmation” email. This email should contain a special link back to your email-marketing program, which will then verify that this visitor did indeed sign up to your mailing list.
6. Tuesday / Wednesday = Increased Response Studies conducted by online research analysts have shown that the best days to perform a mail-out to your list are Tuesday and Wednesday, as this is when people are more receptive to communication. This means that they are more likely to read your content and click on links, meaning more sales.
On Mondays, everyone is still recovering from a hectic weekend. On Thursday and Friday, people are already too busy looking forward to the weekend. We’ve actually experimented with this, and received the best results by sending out emails at around 2-3pm (American Pacific Time) on a Wednesday.
7. Repeat Email Communication An auto responder is an email that is scheduled to be sent at a certain time interval after someone subscribes to your mailing list. Auto responders are a great way to automatically follow up with your subscribers or provide them with more information on your products/services.
For example, if you provide a free newsletter, you could setup 3 auto responders for new subscribers: the first is sent 1 hour after they subscribe. It contains a thank you message and a link to get 10% off your newly released eBook.
The second is sent 24 hours after they subscribe, telling them about your community message boards, and the third is sent 72 hours after they subscribe, in which you can offer them a special deal on becoming a paid member of your site.
Auto responders help your subscribers build trust in both your company and your brand, and this can help make it easier when trying to close sales in the future.
8. Consistency is the Key If you’re running a newsletter or frequent email publication, make sure you keep the look and feel consistent from issue to issue. By keeping the look and feel consistent, you help to maintain and strengthen your brand and your image to your subscribers, which again will make it easier to close sales when you need to.
Create a template for your newsletter and whenever you need to create a new issue, use that template as the basis for each issue.
9. On Time, Every Time When sending a regular email to your subscribers, always make sure that it’s sent on the same day, at the same time. For example, every Wednesday at 3pm. Your subscribers will come to “expect” your email to arrive in their inbox on the same day at the same time every week, meaning that they want to read your content and are generally more receptive to any special offers or promotions you may include.
10. The Half-a-Second Subject Line When your email arrives in your subscriber’s inbox, you generally have about half a second to catch their attention with the subject line of your email. After this, they will either delete your email or ignore it. In your subject line, try and specify a benefit that the subscriber can expect by reading your email. For example, instead of using ‘OurSite Newsletter Issue #1′, use ‘OurSite Newsletter: 10 Tips for Financial Freedom’.
11. The Free Bonus Hook-In Free is overused these days, especially on the Internet. However, if you’re looking to grow your subscriber list, then create or source a product of value to your visitors (such as an eBook or discount coupon) and offer it to them for free when they signup for your newsletter.
To make sure they don’t simply type any email address into your subscription form, setup an auto responder to send them the free bonus 1 hour after they subscribe to your newsletter.
12. The Preview Pane Popular email clients such as MS Outlook show a preview of an email when it’s selected in your inbox. Always have some interesting content at the very top of your email, as this is the part that will show in the preview window of your subscribers email program. If it’s interesting enough, then your subscriber will open your email and continue on reading.
13. Link-Click Testing When creating marketing emails, try using different text for both content and links. Also try re-positioning images such as logos and buttons. After sending about 3 different emails, compare the click-thru stats and see which one worked best. Now, when you need to send marketing emails in the future, you know that you will be sending the right mix of content and images that will attract the most click-thrus, and ultimately the most sales.
14. Email-Based Learning Add value to your website, build trust in your visitors, establish your credibility and collect more subscriptions to your mailing list by setting up an email-based learning course. To do this, simply create a series of auto responders (for example, 5) containing unique content. Then, schedule the first one to be sent after 24 hours, the second after 48 hours, etc.
15. Always Sign on the Dotted Line Always include a signature at the bottom of your emails, as it’s one of the easiest ways to attract more traffic to your website. This signature should include your personal details, your company details, and an unsubscribe link. You can use your signature to link back to your website, and even to other products. Here’s a sample signature:
Regards, John Doe. President – Company XYZ. Visit our website at http://www.companyxyz.com Unsubscribe from this newsletter at http://www.companyxyz.com/unsubscribe…

Conclusion – By implementing the 15 best practices described in this article, you can take your email marketing to a whole new level — attracting more subscribers, and building both your brand equity and credibility at the same time.

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When researching email marketing software, it’s important to know what to look for in the products you are looking up. Here are a few things to remember when looking for email marketing software for your business.

When evaluating email marketing software, it is important to know some buzz words, key words, and things to consider so that you are properly informed. As a small business owner, you will greatly benefit from email marketing, as it helps you stay in contact with your current or potential clients. It is an important service that can greatly increase sales. Therefore, it is important to be informed before making a choice on the email marketing solution you are choosing.

The following is a glossary of email marketing buzz words that you might come across, and what they mean to you and your business.

Email Authentication: These are various bits of information that identify the sender to the Internet Service Providers (ISPs). It’s a kind of accountability for the messages that you are sending out.

The latest technologies in this field include Doman Keys, DKIM and SPF records. Any great email marketing software provider will take care of these technologies on your business’ behalf, so you don’t have to worry about it. If you speak to an email marketing account executive, make sure to ask if they’re taking care of email authentication for you, and inquire about which technologies they’re using.

Domain Keys (DK); Domain Keys Identified Mail (DKIM): Are signatures that are added to your emails to verify the sender (or domain) and the content within the message. This helps get your messages into your subscribers’ inbox, as it is information that spam bots/filters can identify. The best email marketing organizations have this in place, so that your emails have the best possible chances of landing in your subscribers inboxes.

Spam: Is the common term for unsolicited bulk-email. When an email is sent to an address that did not opt-in (or give direct permission) to receive the email, or is sent multiple times to the same address, it is considered Spam. The most respected email marketing companies will not take on customers who are planning to send Spam messages. In fact, the top companies will catch Spam messages before they go out, and prevent the sender from sending them.

Tracking – Once you send out a message, you can track opens, clicks, forwards, and bounces: The best email marketing companies will have a comprehensive tracking beacon allowing you to see which of your subscribers have opened clicked and forwarded your emails. You will also be able to take this information and use it for future campaigns.

It will provide you with a better understanding of your subscribers, and therefore allow you to develop a proper strategy to market to them accordingly. “Opens” relates to which of your subscribers have actually seen the content of your email, by clicking on it in their inbox.

”Clicks” are a list of subscribers that have pressed on one of the links in the email that you have set up. Look for an email marketing software that will give you information as to who, exactly who clicked on each link, and when they did it. “Forwards” lists the subscribers that have passed your message onto other interested parties.

”Bounces” are the emails that didn’t arrive to the intended reader, because either the subscriber’s mailbox was full, the address no longer exists, their server has timed out (meaning the end computer was not responding to the original computer’s message) or because the security features on the subscribers account are set extremely high.

Make sure that you know what you are looking for in an email marketing software, so that you campaign s will be as successful as can be. Look for the email marketing software companies that give you the best possible chances to get your email into the inbox of you subscribers.

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