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Newsblogging: How To Get Readers And Google To Love Your Blog

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Home Page > Marketing > Marketing Tips > Newsblogging: How To Get Readers And Google To Love Your Blog

Newsblogging: How To Get Readers And Google To Love Your Blog

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Posted: Apr 08, 2010 |Comments: 0
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The New News

Do you think Google should help people find articles and posts from the news companies that are suing them over copyright issues? The search giant has no choice but to send traffic to people who are willing to make their content available on generous terms, and to avoid indexing content that others claim copyright to. This has always been a factor driving online citizen journalism. It turns out that corporations, nonprofit organizations, religious groups, and political campaigns can also be journalists, and that their journalism can have just as much influence as citizen journalists or media moguls if it’s well researched and well produced.

The Origins of Newsblogging

“Newsblogging” is a term I more or less invented to describe a style of blogging we stumbled onto in 2007, and then refined at the online PR firm, Patron Saint Productions. Our process was innovative and our results were extraordinary, so I spun the service off into a separate company in 2010. I partnered with a former employee, David Reich, to create SixEstate Communications. I believe that newsblogging will rapidly spread in the coming years and we’ll see an increasing proportion of news stories produced by private organizations, not media outlets. Let me explain why this is happening.

No Time to Blog

We came up with newsblogging when we found ourselves between a rock and a hard place with the new technology. The rock is blogging. It enables “principals” — CEOs, celebrities, spokespersons, political leaders, etc. — to communicate directly with their constituents. The thing is, those constituents no longer want to hear from me, the PR guy, the intermediary. They want to hear from the Big Kahuna herself or himself. The hard place, however, is that the Big Kahunas don’t have the time or journalism skills to blog effectively. The Big Kahunas are supposed to manage people, make appearances and run companies, for the most part, not write. They don’t have the two hours of concentration required each day to research and write a post worth reading.

Ghost Blogging Gets No Respect

The answer some PR firms and marketing departments came up with was to hire ghost bloggers; but ghost blogging defeats the whole point of blogging, because readers want to hear from the Big Kahuna directly. If you don’t disclose that you’re using a ghost blogger, you violate all kinds of ethical guidelines regarding transparency, authenticity and disclosure. You risk breaking securities laws. And you risk being outed in a potentially embarrassing way. If you do disclose you’re using a ghost blogger, people lose respect for the credibility of the blog. While people are comfortable with the idea of politicians using speech writers, they’re uncomfortable with the idea of blogs using ghost bloggers, even when this fact is disclosed.

Blogging’s Increasing Importance in Marketing

For my firm, the biggest problem became that blogging is too important to leave to the principals. If the Internet is going to be how people discover and learn about your organization, and the main way of navigating the Internet is via search engines, and those search engines display a strong preference for content on blogs, well then you’d better be blogging, whether the CEO’s good at it or not, because otherwise you will become invisible over time. It’s not that blogging is a good idea; it’s blog or disappear. We found a way out of this tight jam with newsblogging.

Enter Kaiser Permanente CEO George Halvorson. Kaiser is one of the largest HMOs in the U.S. and Halvorson is the company’s outspoken leader. In 2006, he put together an outline of what he thought was a compelling plan for health care reform, published it in a book called Health Care Reform Now!, and pushed it to the center of the health care debate as U.S. presidential candidates took their stands leading to the 2008 election. We were hired to push this agenda online.

Goldman Sachs and Blog Tours

I had stopped doing blog tours after a fiasco with Goldman Sachs Vice Chairman Robert Hormats. If folks think there’s no civility at town hall meetings, they should see the comment streams when controversial figures do blog tours. The ugliest side of America is revealed in the anonymous nastiness that passes for “discussion” on the Internet. There is no way I would recommend a top CEO try to engage in an open debate on the Internet on a subject as supercharged as health care reform. The conversation becomes dominated by rude and profane people who chase the intelligent commenters away.

Newsblogging is Born

For Kaiser Permanente CEO George Halvorson, we suggested a compromise. We would produce a blog, but instead of it being ghost-written by someone pretending to be George Halvorson, we would hire a journalist to blog the news, and Halvorson would add the “color commentary” when he had time or when the news begged for it. At the time, I had George “Loki” Williams on my payroll. George runs the blog SocialGumbo — a top social media blog — and has a long history of investigative journalism at the local level. So I put him on the health care beat.

“Riding the News”

Every day, Loki would ride the news feeds for the biggest stories in health care reform, then write them up on the blog. His job was to find good journalism on the issue, summarize it and point to it on the newsblog. Rather than adding one more voice, the blog was a survey of other voices, and as such it became quite successful. How successful? The screen capture below shows the Google Blog Search results. We were the number-one “related blog” on Google for the phrase “health care reform” 30 days after we launched the blog.

The CEO Stayed Hands-Off

In 30 days, we had a top-five health care reform blog. We didn’t lose that position for a year, and only then because we stopped blogging. Our original contract was to produce the newsblog for 90 days. That became six months, then a year. In all that time, Kaiser Permanente CEO George Halvorson, never added commentary to the blog. There was no need to. In 2007, our experiment was over, and a whole new way of blogging was born: newsblogging.

It’s Not About YOU!

The way we newsblog, we don’t cover news about the company. Our focus wasn’t reporting on Kaiser Permanente. Our focus was to report on health care reform and generate awareness for Halvorson’s prescription for change. By hiring a journalist, we could be sure to get a daily post up on the blog, which is essential for search-engine visibility, but is difficult for principals to commit to. Every newsblog post contains:

1.  Copyright-Permissible Image

2.  Optimized Headline

3.  Transparent Byline

4.  News Post

5.  Quote from Respected Source

6.  News Citation

7.  Image Citation

It’s About The News

To give an example, Loki would set up a Google Alert for “electronic medical records” to see who’s covering that issue. Electronic medical records, or EMRs, are a major part of Halvorson’s platform and have been adopted as a major plank in virtually every health care reform proposal, in part because of Halvorson’s compelling evidence about the efficiencies and improved care they generate. If Loki found someone at a credible news source who has written something about EMRs, then he’d cite him or her on the newsblog. Loki would often add quotes from George Halvorson’s writings to his posts, integrating the client’s views with the current debate online.

Optimizing a Blog Post

What makes this a complete process for us is when we hook the hired journalist in with the rest of the team. Loki suffers from spellus atrocious, which not only results in typos but also in an aversion to spell-checkers. So prior to being published, his posts were passed to an editor, the amazing Rachelle Matherne, owner of FiveByFivePR firm. Rachelle wouldn’t just fix the spelling, though. She’d fact-check, link-check, grammar-check, then optimize paragraph length, sentence length and keywords, categories, and tags. Finally, she’d tweak the headline and schedule the post for release. We got so used to Rachelle’s treatment that none of us blogs without a net anymore — it’s too dangerous.

Images That Won’t Get You Sued!

Then there’s the art department. We decided right away that every post had to have a piece of artwork that somehow went with the story, and that we had to have permission to use the art. We quickly expanded the definition of artwork to include images, video embeds, slideshows, or any other visual component. Most of the art we found through Flickr using CreativeCommons.org, but we now have several sources, both paid and free, that we draw from. We also created rules for artwork credits and citations. It’s still stunning to me to see how many blogs use copyrighted artwork without permission or citation. They are begging for trouble.

Good Content is the Best SEO

As time went on, we’ve refined the formula based on watching the stats. Every post had to have a news citation from a credible news source and a link to that source. We found that mentioning celebrities caused traffic to spike, then drop back down. It’s very seductive to analyze traffic results and engineer blog posts that pop in the Google Alerts, but the focus has to stay on good journalism. One of the main benefits of a newsblog is that it gets your viewpoint across to the media. If a journalist visits your blog and sees the posts are nothing but a bunch of keyword-laden references to celebrity news stories, it doesn’t advance your cause even though it brings traffic.

A Visibility Machine

At one point, I stepped back and looked at the beast I had created: the newsblog. What amateur blogger could compete against a professional journalist, proofreaders, copy editors, optimizers, and traffic analysts? Some amateurs can compete with pure passion. But there are only five top spots for any keyword or phrase. You have to manage several blogs to afford the overhead of a blog-polishing department, but the rewards are worth it. If you run a top-five blog, you’re not only at the top of the blog search results for your term, but you also make the Google Alerts for that term, which are sent via email to other people watching those terms.

The Power of Google Alerts

The reach of a top-five blog is stunning. You don’t only make the alerts for your target keyphrases. Because you’re a “top blog” you make the alerts for almost anything you say. If you mention a healthy restaurant on your health care blog, you might hit the alerts for the restaurant’s name because you’re a “top blog.” Your reach is also magnified by RSS, which makes it easy to parse your content. Anyone who was following the term “health care reform” using Google Alerts would see top blog posts from Kaiser Permanente’s newsblog in their daily alerts. That’s why blogging is too important to leave to chance. Blogging is the road to online visibility — if you blog effectively, your content gets visibility in numerous search engines and alerts engines.

Adding Social Networking to Newsblogging

Does this newsblogging thing sound like a juggernaut to you yet? Let’s add gasoline to fire: hook the newsblog up to Twitter, Facebook, and the other social networks. The newsblog we’ve created for the radio industry, Radio 2020, was our next big experiment. The following image shows the blog traffic graph when we added the social networking hookups at the end of 2008. When you hook the blog up to your social networks, you can blog in one place and have it appear throughout the network, as a tweet or status update, or a post.

Credible, Reliable, Transparent

If you’re like me, your head is spinning right now. How could this be possible? How could corporate journalism outscore conventional journalism? Where’s the credibility? The reliability? The transparency? In newsblogging, they’re all there. We don’t originate stories as much as call attention to them. That turns out to be a very valuable service. In fact, that’s what a good news anchor does, isn’t it? — guiding us through stories rather than being the story. Our journalism wins out because it’s better produced, more accurate, more “fair” than conventional journalism because we can’t take a stand. We’re hired guns. Our news doesn’t have the slant of the pundits or the authority of the CEOs. It’s just the news. Told well. From an organization’s perspective, transparently revealed.

Is Corporate Journalism Legitimate?

Is newsblogging good journalism? Why is Rupert Murdoch’s journalism any better than, say, the United Auto Workers’ journalism, when it comes to covering the auto industry? Both publishers have an agenda. Ratings is an agenda. The question is whether or not the agenda is revealed and whether or not the news is well reported. After seeing what passes for journalism these days — video news releases provided by corporations who pay to have them inserted as stories in newscasts, sometimes even without disclosure — newsblogging adheres to a higher standard. If your reporting is good and you’re transparent, there’s no reason your news shouldn’t have market share just because it’s produced by your organization.

Why Search Engines Love Newsblogs

Going one step further, I would add that search engines prefer news made this way to news made the old-fashioned way, with gatekeepers to stories who charge a price for admission. Search engines want to point people to the best, most authoritative matches for their searches, but if they’re prohibited from scanning the contents of your news, it makes it difficult for them to know what you have and send readers your way. On the other hand, if you produce your content on a blog, essentially copyright-free, the search engines can see it, index it, and point to it. Search engines like and reward those news providers with meaningful information and targeted traffic.

Newsblogging and PR

Newsblogging gives organizations the PR opportunity they’ve always dreamed of: the ability to tell the news your way. NewsCorp gets their say on Fox News, in The Wall Street Journal or The New York Post. Even Comedy Central gets to tell the news its way, through The Daily Show with Jon Stewart. Newsblogging allows you to tell the news your way, with a professional journalist and supporting editors and optimizers. As long as your news is well researched and well produced, and the process is transparent, you have as much credibility as the news produced by these corporations. And you’ll be rewarded with a premiere position in the search results for your target keywords.

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Steve O’Keefe is co-founder and Chief Operating Officer of SixEstate Communications (http://sixestate.com), an online publicity firm specializing in professional blogging, called Newsblogging, and online media and blog outreach. Steve wrote the bestselling book, “Publicity on the Internet,” in 1996, which has been revised and updated several times and remains a bedrock text in Internet marketing. He also teaches Internet Public Relations at Tulane University, and has taught for Stanford University, UCLA Extension, the Public Relations Society of America, among others.

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Blogging for beginners

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Blogging for Beginners may seem a daunting task for many at first, however I will make this process easy by explaining the meaning of the word Blog and the difference between the various styles.

A blog is an expression of thoughts, ideas, opinions and anything that you wish people to read. There are different styles of Blogs, formats, and settings, depending on the user’s preference. Nowadays many blogging sites, make available on their sites built in features such as hyperlink, straight texts, pictures and even allow you to have on your blog videos and audio.

Features on a Blog:

 

* title- allows you to label your post

* body- content of your post

* trackback- other sites can be linked back to your blog

* permanent link- every article that you write has a URL

* comments- readers posting comments on your blog.

You can start a blog by becoming a member of a blogging website of your choice. You can browse through other bloggers pages, and link them back to your own blogs. Making comments on other members’ blogs can help you with traffic to your own blog.

 

When you have a Blog, you are not just limited to personal usage. You can follow a theme that is your passion and write about it. This can be: art, cinema, theatre, sports, politics, religion,philosophy, social commentary, etc. You can share your knowledge and opinions about a variety of themes and topics. Bloggers, use blogs to share light to currents issues, events, news and catastrophes. They also play an important part in education. Professors use it to document the lessons that they have discussed and taught in class.

Business Blogs are a means to advertise too. The benefit from blogging for entrepreneurs is by promoting their businesses and products on their blogs, with millions of people logging onto the net everyday, blogging has become a lucrative move with no costs involved.

The most popular blog type by far, is the personal journal. This is the category that is used by first time bloggers, individuals who want to state their everyday lives, poems, opinions, reviews of certain products, they find that blogging offers them a medium in which to express themselves.

 

Bloggers usually communicate between themselves creating a community of people sharing ideas, thoughts, and comments with each other.

There are numerous blogging websites to choose from and I list some of them on the fourth page of this website. First time users have the option of joining a blogging community that appeals to their interests. Blogging is a lot of fun, and it is simple and easy.

To start you will need some tips to help you get through and make your blog one of the interesting blogs online.

Here’s how:

* Considering your audience – it is better to consider the minds of your readers, even when your blog is your personal thoughts. Think of something that would interest other people.

 

* Pictures keeps people interested – it is extremely nice if you have pictures in your blog because it illustrates what you are talking about and it makes it more interesting.

* Constructive and beneficial blogs – it is always better to create some write-ups that would be beneficial to your readers.

* Multifaceted and complicated blogs should be avoided – try not to use some highly technical words, after all, it is not a science debate that you are making, simple facts and short blogs are always better.

* Interaction – As much as possible make your blog interactive by placing some video or audio clips in your blog and placing an area for comments or for some feedbacks.

You can now start using the information on Blogging for Beginners to look for your niche.

 

For more information go to http://www.moneymoma1.com

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You set up with a schedule of post on your blog. Take a realistic look at your business and understand how blogging can adapt. The object is not to be constantly blogging, abandonment of all others, but to anticipate blogging a bit from your pile of low priority to-do. Take a look at your business model and where blogging fits. If your blogs are currently the only platform for making money, then blogging should be high priorities.

Your blogging program is to you and certainly can be changed when circumstances change. Perhaps you’re going temporarily blog every day on your blog Internet marketing because you are promoting an affiliate product or you’re just to launch the new eBook. On a normal week you could consider blogging daily, but alternating between all your blogs.

The important things you think blogging ahead of time and create your schedule for the week. Also keep in mind the time of day that is at your disposal for blogging, especially if you are a part-time internet marketing. Morning from 7: 00 to 7: 30 pm work? And how about lunch from 12: 00 to 1: 30 pm?

While you’re thinking ahead blogging, get off a rough plan on paper, on what will be your blog themes for each of the posts that you’re going to publish in the week ahead. If you can’t think of anything right away, it will be a seed planted in your mind and comes with a great idea before it’s time to write.

Try to find ways to optimize your posting. If your blog in a related field, you might be able to edit your blog post to adapt to all your blogs. If your blog are in very different fields you should still do the same kind of post to save time. For example, if you want to post a YouTube video, try different videos for your blog different all at once.

Plan your blog cannot be a creative, but it can make your blogging more success anyway. A blogging program can help you become a blogger consistency that readers not loss due to lack of jobs and can also help you maximize profits.

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Blogging tips for better blog

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You may already have a blog or want to start a new blog so here are blogging tips starting from choosing the blog name (domain name). Please read following 25 blogging tips to build better blog.

Following are Blogging tips useful before starting a new blog or writing new post. These are important for search engine optimization.

1) First do the keyword research for the blog topic / subject. Finding popular keywords related to your blog or your post topic is must. You will need at least 2-3 keywords to be used in blog title and around 10 keywords for post titles to start with.

2) Try to use the keywords in domain name, blog title, post title, post content,hyper link, ALT tag, TITLE tag etc.in a natural way.This will help you to get higher search engine ranking.

3) Try to limit no. of your labels / categories around 20. Use tag cloud or label cloud if you want to save space. If you have many topics on one blog try to regroup and relabel. If totally different topics are mixed on one blog and has sufficient no. of posts for each topic then start new blog for that topic.

4) Do not copy old posts of a blog on new blog.You can get penalized for duplicate content.You need to remove old copy from the search engine and then add same post at new blog.

5) Use post title optimization widget on this blog for blogger / blogspot blog so that you get better search engine ranking. WordPress bloggers can use plugin like All in one SEO for meta tag and title optimization.

Following are blogging tips related to look and content of the blog.

6) The look and layout of the blog should be nice, neat and beautiful so that it can create good impression on the visitor and he should feel to stay more and visit again. Content quality should also be good for this.

7) Navigation and layout should be such that visitor should be able to find the recent posts, labels very easily. So if Recent posts and Labels are near top of side bar it will be visible in first screen of the blog and the visitor will have a quick idea of what the blog is about and can jump to his topic of interest quickly.

8) Use pictures, images wherever possible to make your post colorful and attractive. Do picture / image optimization as described in my earlier post. No need to use large images, you can use medium to small images.

9) Loading time of the blog should not be very long or visitor will run away before the page opens. So keep check on what widgets / code you are installing and does it slows down the loading. If you are loading pictures, make sure that the file size is not big. Do not use BMP files, you can use jpg, png files. Also check image size. You can do all this using photoshop. As sometimes images load slower from external sources, check that also.

Blogging tips related to writing and visitors

10) Write your post after proper research and gathering total information. Do not write too long. Use grouping, paragraph, sub titling for arranging the information in post body.

11) Writing language should be easy to understand and wherever possible write in humorous way. If visitor enjoys your post he will come back.

12) Give links to useful resources related to your topic. Also give links to your earlier posts with proper anchor text wherever possible. This improves internal linking of your blog.

13) Encourage the reader to participate / comment. You can also run some contest or survey on your blog and keep some prize for that.

14) Use beautiful and professional looking theme / template and header image for your blog. There are many free templates available so you can easily get one suitable to your blog. Choose 3 column template which uses full 1024 X 768 resolution.This gives you more space.

15) The font color and size should be such that blog should be readable in different screen resolution. Other blogging tips to increase readers and revenue.

16) Burn your feed at feedburner and provide subscribe via email facility for your RSS feed.

17) Check your blog visibility and feed in different browser.Especially in internet explorer and Firefox.

18) Try to increase your RSS feed subscriber and use AdSense for feed to display Google AdSense on the feed.

19) Use Google AdSense or other advertisements in post body, right hand side bar and below the header. Use AdSense link unit with labels or links or below header. Match background color of AdSense with blog or post background color.

20) Read my post on blog traffic tips to build traffic from sources other than search engine.

Following are precautionary blogging tips

21) There should not be many outgoing links (pointing to other websites / blogs) in the post or side bar. Remove unnecessary outgoing links. Place all outgoing links near bottom of right hand side bar or footer.

22 ) Do not buy or sell links for link building.

23) If paid posts are must for you keep it minimum or have separate website / blog for paid posts or articles.

24) As said above do not write same post again ( duplicate content ). Do not edit old post titles and content for search engine optimization.

25) Do not have METATAGS only for main home URL of blogger blog, as it will be used for all the post and you will get duplicate metatag error in Google webmaster tools. You are also misguiding and confusing search engine by having same meta tag for all posts. So you can use script / widget which can give different METATAGS to individual posts. WordPress blogger can have METATAG for individual post by using All in one SEO plug-in.

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Making Money by Blogging?Why is it so Difficult and How to Make it Quite Easy?

Making Money by Blogging—Why is it so Difficult and How to Make it Quite Easy?

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Home Page > Internet > Blogging > Making Money by Blogging—Why is it so Difficult and How to Make it Quite Easy?

Making Money by Blogging—Why is it so Difficult and How to Make it Quite Easy?

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Most people are carried away by the ads that promise, say, ten thousand dollars every week on auto-pilot from their blog. You make money with your blog while you sleep, they shout. All this is rubbish.

Does it mean that making money with the blog is really difficult? The answer to this question is both yes and no.

But first, how is it difficult to make money with the blogs?

The truth is that you cannot make money from your blog just by writing a few posts. Sometimes, you cannot write more than 4 or 5 articles because the scope of your niche is too narrow to allow for a diversity of ideas and topics.

Even if you manage to write sufficient number of articles, you need to promote your blog to generate traffic to it. For this, you have to submit articles to a host of article directories, spend money on ads in search engines, ping and rss your blog urls to the relevant social media sites to generate back links and traffic to your blog.

All this is easier said than done. It requires a huge amount of tiring and monotonous drudgery that almost kills your desire to make money from your blog itself.

How to easily make money from blog?

Don’t work hard; work smart, say the wise men. Working smart is the secret of making money from your blog quite easily.

I hope most of you have heard about blog software that take the pain of hard work of making money from the blogs.

The problem, however, arises: how to buy the best blogging software? More important than that, how can you avoid being cheated by fraudulent ads?

The answer to this question is that you should buy blog software only from a genuine and reputed supplier. If you search the internet, you may come across the name of Jason Potash.

Jason Potash is a software developer and one of the most reputed and successful search engine experts in the industry. He is a man of impeccable integrity. His name inspires trust and confidence.

He has developed an auto-blogging program called Blog Blueprint.

Blog Blueprint comprises a suite of blog software products backed by instructional material. Now don’t let this intimidate you. The tutorials are so easy and simple that even the dummies can understand and implement them.

How is Blog Blueprint different from the hyped-up lot in the market?

The most daunting task for those who blog for money is to come up with unique, informative, fresh and useful content on almost a daily basis. What the run-of-the-mill auto-blogging software do is that they steal the articles from the article directories and post them on the blog. Needless to say that it is spamming. These blogs are detected by the search engines and blacklisted.

Blog Blueprint, however, works differently. Jason Potash, its creator, has hundreds of dedicated authors who write laser targeted and unique articles exclusively for him.

The Blog Blueprint software picks up relevant articles from this database and posts them on your blog.

The other blogging  software products in the packaage  submit articles to various article directories, ping and rss your urls to social media sites, set up your Word Press blog with  relevant themes and do all the hard work that intimidates and tires you.

 Blog Blueprint does not promise you windfalls of money every week on auto-pilot while you sleep. You may make a few hundred dollars in the initial months and ultimately  increase your blog money  to ,000-5,000 each month in about a year’s time.

Above all, the whole program comes with a no-questions- asked 60- day money-back guarantee if you do not make money within this period. There could never be a better bargain.

Click on the link Making Money With Blogs and also download a FREE e-book on Top 13 Auto-blogging Blunders

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The Future Value Of Your Blog

The Future Value Of Your Blog

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The Future Value Of Your Blog

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Posted: Oct 05, 2006 |Comments: 0
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All the hype about the sale of Weblogs Inc. to America Online (AOL) has given rise to the now famous question – How much is your blog worth? In acquiring Weblogs Inc., AOL has provided some concrete metrics to future valuation of blogs. How much will traditional media be willing to pay for a blog? Conversely, how much would you sell your blog for?

AOL-Weblogs Inc. Deal – Benchmark for Future Blog Valuation

Weblogs Inc was established by Jason Calacanis and Brian Alvey in 2003. It is a network of blogs which includes under its wings successful blogs such as Engadget and Autoblog. Jason Calacanis pointed out that Weblogs Inc. earns in excess of million yearly in Google Adsense revenues alone.

AOL purchased Weblogs Inc. for a confidential sum assessed at somewhere between – million. After said purchase, Tristan Louis came up with a blog valuation scheme based on the deal. He created a chart of blog value using the value of each inbound link to Weblogs Inc. as the basis. It is common knowledge that blog readers follow links. Search engines also act as users and primarily determine blog quality rankings based on linkage data thus direct and indirect value links are a great proxy for value measurement. In the blogosphere, conversations that nurture connectivity represented by links and indexes like Technorati give a vantage view of the value of a blog.

Tristan Louis itemized the publicly available data (list of blogs indexed) at Weblogs Inc. network including the number of inbound links (Technorati blog numbers) per blog divided by the purchase price to determine the value of an inbound link to a blog. At the rumored price of million, the estimated value is $ 564 per link. At million, it is 7.57 per link and 3.42 at an acquisition price of million. Interestingly, the consumer segment chalks up the biggest percentage of linkage. Engadget represents over a third of the overall network traffic.

Applying Tristan Louis’s Weblogs Inc, sale, Dave Winer has also sold http://Weblogs.com to Verisign for a rumored price of around million. Blog entrepreneur Nick Denton, founder of Gawker Media has signed a deal with VNU Media to publish Gizmodo (gadget blog) across Europe in six languages. VNU Media is a leading worldwide information and media company which owns ACNielsen, Billboard, The Hollywood Reporter, among others. With this deal, blog publishing has hit big time.

However, the value of a blog is not calculated based solely on links using AOL’s purchase of Weblogs Inc. Jason Calacanis, the man behind Weblogs Inc., disputed using links alone as proxy for the value of the blog network. He reiterated that the acquisition price was based also on the ever reliable revenue, earnings, management and other metrics.

Tristan Louis based his valuation scheme on links to a blog but he also acknowledged the significance of technology, talented management team, financial performance and growth. There is direct correlation between links, traffic, revenue and earnings capacity of a blog or blog network but it takes sound management to maximize all these potentials.

Value of a Blog – Some Metrics to Consider

How much is your blog worth? There is no one standard gauge yet. But one way to measure the value is to look at certain factors to gain a better perspective on how to measure the future value of a blog.

Aside from number of links as mentioned earlier, traffic level is a key factor in determining blog value. Highly trafficked blogs definitely have a bigger potential for earning compared with those blogs with few readership. A blog’s success is highly dependent on visitors/readers. However, ascertaining the value of traffic is a thorny issue. Some bloggers value traffic anywhere from to per hit a day. From this data, a blog with 2000 unique visitors (page views) would be worth between 00 to ,000. The downside to this valuation approach is that some traffic is more valuable than others. A personal blog might have 1000 unique visitors but more difficult to convert to revenue than a blog with 1000 readers that blogs on the topic of digital cameras.

Aside from diverse traffic streams that come from bookmarks, direct links or RSS subscribers will make risk of losing traffic low. Social bookmarking sites are inching their way to becoming prime sources of traffic, with peer referral at times carrying more weight than search results. There are a number of well known bookmarking sites you should link to. Top bookmarking sites include Furl, http://del.icio.us, Diggs, to name a few. By leaving an RSS (Really Simple Syndication) feed, you can feed you readers’ desire for information. Visitors can get automatic updates whenever you provide new content. Having a fairly good base of bookmarkers and subscribers ensure a steady flow of fans and repeat readers – the all-important traffic.

In the blogosphere as in any other field, revenue or earnings is a major focus. a logical approach to blog valuation would be to base its worth upon current and projected earnings, assuming that your blog is earning something to start with. Again, there are varying views on how to use current earnings to measure a blog’s value.

Some bloggers opine you should expect six to eight months earnings as your blog value. A blog with a daily income of 0 would be worth between ,000 – ,000. Still, others determine a blog’s value as being two years of current earnings. A blog earning 0 a day would be worth 8,000. Again, there is a huge disparity between these methods of assessing value. Having diverse streams in the form of multiple affiliate programs also increases blog revenue. An affiliate program is an advertising model in which a blog owner markets via his blog a given product, on behalf of another company. The blog owner is reimbursed a percentage of all sales sold thru his affiliate link. Reimbursement rates can vary from 1% and upwards. Google Adsense is a prime example.

Visitors access blogs throughout the Internet primarily through search engines. If your blog does not have a post appearing in the top ten search engine rankings, the chances of visitors reaching your blog is low. A blog’s presence on relevant search engines is a significant medium for maintaining a blog’s success. Search engine ranking and pages indexed in search engines is critical for generating traffic to a blog. Having your blog among the top results of a search or receiving a high Google PageRank (a system for ranking blog posts) would increase your blog’s overall value.

High quality content will always be a key factor for determining a blog’s value. As has been said time and time again – Content is King. Moreover, search engines can only “read” a blog. What attracts a search engine are the words, the content of a blog that explains, informs, shares and educates readers. Good content increases blog value.

All these aforementioned objective metrics can be considered in assessing the value of a blog. Added to all these, a talented management team behind a blog, its underlying tools and blog technology in use can further help to estimate the future value of a blog.

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Why you must own a Blog for your business

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A Blog is basically an online journal wherein you can digitally pen down your thoughts, ideas, opinions and practically anything that you want people to read. Blogs come in different styles, formats, and settings, depending on the preference of the user. Many blogging sites, offer built in features such as hyperlink, straight texts, pictures etc. Some blogging sites, even allow you to put video and mp3′s on your Blogs.

Instead of writing texts, some Bloggers choose to make their Blogs more audio friendly, by using spoken word entries. This is called audio blogging.

Basically a Blog contains these features:

*Title – which allows you to label your post

*Body – this is the content of your post

*Trackback – other sites can be linked back to your blog

*Permanent link – every article that you write has a URL

*Comments – this allow readers to post comments on your blog.

One of the advantages of Blogging, is that it is made of only a few templates. Unlike, other websites that is made up of numerous individual pages. This make it easier for Blog users to create new pages, because it already has a fix setting that include: slots for title, body of the post, category, etc.

This is especially useful for first time users, since they can start blogging right away. They can choose from a number of templates that blogging websites provide.

Anyone who wants to start a Blog can do so by becoming a member of a blogging website of their choice. Once they’ve become members, they automatically become a part of that particular blogging community. They can browse through other Bloggers pages, and link them back to their own blogs. They can also make comments on other members’ Blogs.

Blogging is not just limited to personal usage. There are a lot of Blogs that follow a theme such as: sports, politics, philosophy, social commentary, etc. These Blogs espouse on their specific themes. This way blogging becomes a medium in which people can share their knowledge and opinions about a variety of themes and topics.

Some Bloggers even use their Blogs as a means to advertise. Some authors advertise their books on their Blogs. While other Bloggers, use their Blogs to shed light to currents issues, events, news and catastrophes.

Nowadays in education, blogs also play an important part. Professors use blogging to document the lessons that they have discussed and taught. This way, students who who have missed classes, can easily catch up with their assignments.

A lot of entrepreneurs benefit from blogging by promoting their businesses on their Blogs, with millions and millions of people logging onto the net everyday, blogging has become a lucrative move. Some Bloggers who run online businesses promote their merchandise online. While others profit through advertisement.

But by far, the most popular Blog type is the one that takes the form of a personal journal. This is the kind that is usually used by first time Bloggers. Individuals who want to document the daily struggle of their everyday lives, poems, rants, opinions, find that blogging offers them a medium in which to express themselves.

Bloggers usually communicate within themselves. This is one of the appeals of blogging. It creates a community of people sharing their ideas, thoughts, and comments with each other.

Blogs varying in topics, themes, and set-ups, can be found in Blog directories. First time users who want to get an idea of what the blogging world is all about can browse through a number of Blogs using these directories. This way they’d get an idea of what these blogging communities are like.

Blogging is popular all over the world. Blog is short for the term weblog. There are no rules when it comes to blogging. Bloggers have the freedom to express themselves how ever way they want, and the best thing about blogging, is that most blogging sites are free.

There are numerous blogging websites to choose from in the net. This give first time users the option of joining a blogging community that appeals to their interests.

Just search any blogging directory and you’d get a listing of a lot of blogging sites that are available on the net. It’s easy to search a blogging directory, because it is organized according to category. This way you would get exactly what you are after. Blogging is really for everyone. It is fun, simple and easy.

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10 Ways to Make Money Blogging

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How to make money blogging? It is a question concerned commonly by bloggers. In fact, you canmake money blogging in many ways. I will share with you 10 ways to make money blogging.

1, Make Money Blogging by PPC

If your blog have enough traffic, PPC is a good way to make money blogging. There are many PPC NETWORK bloggers can join like Google Adsense, Adbrite. Many bloggers made lot money with their blog from PPC.

2. Make Money Blogging with your blog Ad space

Bloggers also can make money by selling Ad space. When your blog has enough traffic, others will advertise in your blog with banner ads, solo ads, sponsor ads, classifieds and so on.

Blogads and Performancing ads are all networks which help bloggers look for advertisers.

When you sell ads space in your blog, you can also make money blogging from PPC.

3. Make Money Blogging by providing technical services

I know a blogger who make money blogging by providing blog hosting service. In face, you also can do this. Many bloggers earn money blogging by providing technical services such as helping people to set up their Blogs or providing your own Blog hosting service.

Some people want to create a blog but they don’t know how to do. So you can help them to do this and make money.

4. Make Money Blogging by setting up joint venture marketing

Joint Venture marketing is a powerful marketing strategy employed by many top online marketers.

Basically how joint venture works is this: You promote person B’s products to your subscriber and customer list, and you get a cut from whatever sale that follows from this promotion.

You can apply the principle of joint venture marketing to Blogs as well. If you have a substantial readership to your Blog, you can also promote or endorse certain products to your Blog readers and this way, and split the profits from the sales generated. This is another way to make money blogging.

5. Make Money Blogging from using the Membership model.

If you are a blogger who can provide good quality content. You can consider turning it into a membership site and charge access for it. Certainly, on the premise that you have enough knowledge about that.

6. Make Money Blogging by turning your products into

Another way in which you can make money blogging is to repackage your Blog contents into an e-book or an audio product and sell it. For example, if you run your own Podcasting show or an ‘online radio show’, you can easily compile your podcast recordings into a CD compiliation and sell it.

7. Earn Money Blogging by swapping blogs

You’ve heard of ad swapping when it comes to e-zine publishing, where publishers publish each other’s ads in their own e-zines. This way, you save on advertising costs.

You can repeat the same model to Blogs, as swap ads on Blogs as well. So instead of paying up front, you get to save, which means more money for you to spend!

8. Earn Money Blogging by turning your blog content into RSS feeds and sell it as premium feeds

Your blog contents can be turned into an RSS feed. If the content is good, you can look for web businesses that are looking for good content for related topics and sell their feed to them.

9. Make Money Blogging by well, asking!

Hey, who’s stopping you from putting a PayPal donation jar or button on your Blog? After all, there are lots of generous people out there you know.

10. Make Money Blogging with Affiliate Program

Promoting others’ products on your blog is also a good way to make money blogging. This is also known as affiliate marketing.

When some one click on your affiliate program and buy the products you promote, you get money. Depending on the subject of your Blog, you can recommend products that solve people’s problems.

For example, if you are blogger who blog about dog. You can promote dog food in your blog. Some one interested in your blog maybe will buy the products from your affiliate link.

These are 10 ways to make money blogging. You can choose one or several of them to make money with your blog.

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Home Page > Internet > Blogging > Top 10 Tips for Blog Marketing

Top 10 Tips for Blog Marketing

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Posted: Dec 02, 2009 |Comments: 0
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Blogs have relevance when they are read by visitors visiting the blog site. Many amateur writers try out their hands in blogs and get few hits when their friends read the blog write up. But, the importance of blogs does not end here. Blogs bring traffic, awareness, prestige, and much more to the site. Marketing blogs for greater hits per day requires suave skills and marketing tactics. Here are few tips to help you in this effort.

Articles to Teach

Blogs become popular if there are some good write ups that help in teaching the reader. You can have them short and crisp but ensure that they have steps or “how to” references. Generally known as “pillar” articles, you can have at least five such articles in your blog section.

New Blog

Each day, post a new blog that has some fresh news or tips. This would ensure that the blog is working and up-to-date. Curious readers would slowly make it their habit to come back once to your blog site every day.

Apt Domain Name

What does your blog highlight? What can a reader expect from your blog – serious note, friendly note, satire, etc? Make sure your domain name shows what content that blogs would content.

Commenting on Other Blogs

If you wish others to read your blogs and talk about your articles, make sure you do the same for other blogs too. When you start commenting on other posts, and just place link of your blog in the end, the word spreads. You never know how other readers get back to your site.

Using Trackback and backlinks in Posts

Trackback leaves an incomplete summary of your blog to the other blog entry. It appears like a comment and helps to communicate with other blog writers. It leaves behind a link from the other blog to your site and allows the readers to follow the path. As a result, readers from other blogs may come back to your site to read your blog.

Publish Comments of Others

Just writing blogs don’t help much unless you get comments. A powerful write up can have numerous comments. More are the comments, more popular is the blog. So, you need to encourage comments. Responding to comments, especially if it requires the author to reply, is a must to ensure that the popularity picks up.

Participate in Blog Carnival

Submitting blogs to carnival – a post where numerous blogs on similar topic is posted. This ensures that the blogs get links back to their site. It increases a sudden increase in readership.

 

Submitting to Blogtopsites.com & EzineArticles.com

You can also submit the blogs to various blog-collecting sites which greatly increase readership to the site. Roughly, you can get at least 10 readers per day if you post blogs to Blogtopsites.com.

Submitting Optimized Blogs to RSS

RSS feed is a good way to promote blogs. However, make sure you optimize your blogs with relevant keywords so that the reader is able to locate your blog.

Blog Marketing is an ongoing job and you need to keep supplying fresh content tenaciously.

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9 POWERFUL Strategies to Make Money Blogging

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Home Page > Internet > Blogging > 9 POWERFUL Strategies to Make Money Blogging

9 POWERFUL Strategies to Make Money Blogging

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The question “How to make money blogging” sits high on every blogger’s mind. In fact I received many questions on “How to make money blogging” when I conducted my first webcast to answer my subscribers’ most pressing questions on Blogs and Rss.

You can make money Blogging in a number of ways, and in this article I share with you up to nine strategies in which you can make money blogging.

1. Make Money Blogging by Selling Advertising Space

Before the advent of Blogs, we have e-zines and selling advertising space on ezines was a popular way to earn extra money. If you run your own Blog, you can let others advertise in your Blogs with banner ads, solo ads, sponsor ads, classifieds and so on.

Now that we have Blogs, you can repeat the same business model that e-zine publishers do, that of selling advertising space.

One popular advertising company that helps Bloggers look for advertisers is Blogads (www.Blogads.com).

Besides placing advertisers ads on your Blog, you can also make money Blogging by placing Google Adsense into your Blog.

In my “Marketing Rampage with Blogs and RSS” Videos, I show you how you can customize your Blog template to include the Google Adsense into your Blog template so that you can make money blogging.

2. Make Money Blogging by providing technical services such as Blog hosting or setting up Blog

You can also earn money blogging by providing technical services such as helping people to set up their Blogs or providing your own Blog hosting service.

One example of this is www.typepad.com . This is a Blog hosting service provider that charges a monthly fee. Typepad lets you create your Blog and they will host your Blog for you, and provide you with a number of Blog features.

3. Make Money Blogging by setttin up joint venture marketing

Joint Venture marketing is a powerful marketing strategy employed by many top online marketers.

Basically how joint venture works is this: You promote person B’s products to your subscriber and customer list, and you get a cut from whatever sale that follows from this promotion.

You can apply the principle of joint venture marketing to Blogs as well. If you have a substantial readership to your Blog, you can also promote or endorse certain products to your Blog readers and this way, and split the profits from the sales generated. This is another way to make money blogging.

4. Make Money Blogging from using the Membership model

Over time, if your blog has lots of postings and provide good quality content, you can consider turning it into a membership site and charge access for it, again giving you another avenu

5. Make Money Blogging by turning your products into income streams.

Another way in which you can make money blogging is to repackage your Blog contents into an e-book or an audio product and sell it. For example, if you run your own Podcasting show or an ‘online radio show’, you can easily compile your podcast recordings into a CD compiliation and sell it.

6. Earn Money Blogging by Swapping blogs

You’ve heard of ad swapping when it comes to e-zine publishing, where publishers publish each other’s ads in their own e-zines. This way, you save on adveritising costs.

You can repeat the same model to Blogs, as swap ads on Blogs as well. So instead of paying up front, you get to save, which means more money for you to spend!

7. Earn Money Blogging by turning your Blog content into RSS feeds and sell it as premium feeds

Your blog contents can be turned into an RSS feed. If the content is good, you can look for web businesses that are looking for good content for related topics and sell their feed to them.

8. Make Money Blogging by well, asking!

Hey, who’s stopping you from putting a PayPal donation jar or button on your Blog? After all, there are lots of generous people out there you know.

9. Make Money Blogging as an Affiliate Marketer

Another way you can make money blogging is by promoting other people’s products on your Blog. This is also known as affiliate marketing.

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