Buzz Phrase of Advertising Week

Possibly the most-heard phrase in panels and meeting s of the various conferences this week: “Move the needle.” It came up a few times, and while it’s relevant to the discussion, it’s moving beyond buzz-worthy.

Possibly the most-heard phrase in panels and meeting s of the various conferences this week: “Move the needle.” It came up a few times, and while it’s relevant to the discussion, it’s moving beyond buzz-worthy.