Behavioral Targeting Downside: Your Work Follows You

A downside to behavioral targeting, per the screen capture above, is that your work can wind up following you to places you’d rather it didn’t. The imposition of a display unit for Microsoft AdCenter is almost jarring on this hip hop site. For the record, I’m not that into hip hop. Was checking out Blastro.com for a separate story I’m working on.
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- Modavox Continues Threat to Behavioral Firms, Omniture Joins Behavioral Patent Holders
- Time’s Running Out to Comment on FTC’s Behavioral Targeting Rules
- Yahoo Responds to House Inquiry, Allows Behavioral Opt-Out



