AOL’s Games.com Plays Catch-up for Advertisers
AOL relaunched Games.com in an effort to provide advertising integration “beyond banner ads.” The new opportunities include in-game advertising integrations in online games, pre-roll ads, and in-game interstitials. Is this anything new, or just playing catch-up to casual and Web-based game sites already monetizing effectively through advertising? The site offers more than 400 online and downloadable games, and plans to add 20 new games by the end of 2007.
