Pay Per Click Tips is part of a discussion about this form of online advertising and is not designed to be a lesson in how to use PPC effectively. For the real Newbies to online business a PPC advertisement is one of those little boxes that appear down the right side of the page when you do a search on Google or one of the other big search engines. You click on the ad and you are directed to the page that the advertiser wants you to be at.

Whenever the subject of pay per click advertising is raised it brings forth a lot of response that always seems to fit into two distinct categories as you would expect. The majority decry all that is written whilst the minority claim it is the proverbial ‘bees knees’ money making form of promotion. We decided to run a poll recently in which the following questions were asked:

1. Do you use PPC Advertising in your online business?

2. Do you approve of PPC Advertising as a form of business promotion?

3. Does your business make at least US$3,000 each month or more?

4. Does you business make less than US$3,000 each month.

Without going into too much boring detail people were asked to tick two of the above boxes only:

We found 95% who ticked yes in box 1 also ticked yes in box 3.

We also found the same proportion that ticked no in box 2 also ticked yes in box 4.

The vast majority of people that took the poll were in the latter group who do not approve of PPC but also earned very little online income.

OK, we only had 103 people as a cross section so you must allow for about 5%, even 10%, either way inaccuracy but it is still enough to paint a picture that indicates the successful internet marketer uses PPC in most campaigns and the less successful appear to dislike it. This is backed by our own views from being part of various forums concerned with internet marketing in general.

What this tells us is that there is a lot of ignorance out there concerning pay per click advertising in general and as such we are writing a few articles in the attempt to put some balance into the debate.

Firstly if you wish to be a business person the first thing you need is an open mind giving you the ability to assess whatever is put before you to determine if it is right for your business. If you are easily led or too quick to accept other people’s ideas and assume they are right for you then you deny your own business the chance to flourish. Think of the great investor Warren Buffet, he said: Never do what the market is doing because the profits are in doing the opposite. – In other words make your own decisions; running with the herd is for followers rather than innovators.

Understand that if ten thousand businesses are selling yellow widgets at $9.95 each then the market for yellow widgets isn’t a true market. Just wait until somebody comes into that marketplace and offers yellow widgets at $7.95 each and then see how quickly the 10,000 start losing business. The other option is to offer yellow widgets at $9.95 each plus a free copy of my top selling eBook “How To Live Like A King Selling Yellow Widgets.” Can you see that I’m making a point of difference to the herd? I’m giving people the opportunity to gain more by dealing with me than with anybody else. They will make what they consider to be the best purchase.

This leaves one other thing – What if the potential buyers don’t know where my sales page is located? If this is the case it doesn’t matter how good my offer is because nobody is going to find it. – So part two of my sale is getting yellow widget seekers to my sales page so that they can see how much better my offer is than anybody else’s. The simplest way to get buyers to my sales page is by pay per click advertising on page 1 of all the major search engines. That way for a very low cost I can send hundreds, even thousands to my sales page each day.

We hope this article caused your mind to open just a little and helps you to realize that as an online business person it matters little what you think; what does matter is whether it can help your business to improve.