Comments Off
If you want to convince someone to share her Social Security number, mother’s maiden name, and a credit card number, will these smiley and frowny faces do the trick?
Experian, a reputable credit scoring service, apparently thinks so.
Experian’s ConsumerInfo.com ad, as seen on AOL.com, before activating animation:
Experian’s ConsumerInfo.com ad after activating animation:
Perry Marshall is the original Adwords how-to-get-traffic guy. His training on pay per click traffic is the most popular and recognizeable on the web today. On this webside chat, learn how Perry actually uses Adwords to run traffic to his blog landing pages and how he views the role of social media and blogging in online marketing today.
Perry’s free Google Adwords course is on his blog. I highly recommend you check out his stuff!
Post from: Blog Marketing
Webside Chat with Perry Marshall
Mercedes is set to launch its oversized Online Publisher Association standard ads on NYTimes.com and WashingtonPost.com tomorrow. E-Class ads will run on the New York Times and Washington Post homepages for one day only. And, in addition to those placements, the OPA units will be seen September 15 on Reuters.com and September 22 on WSJ.com.
The OPA announced today that Brands from Frito-Lay to Mercedes-Benz will use the organization’s new ad formats, devised in part to help publishers better monetize their content through premium ad placements. (Check out a recent ad for Garnier using a new OPA format.)
Bank of America, Frito-Lay, Mercedes-Benz, hospital Cleveland Clinic, and insurance provider CNA are among brands that have used or plan to use the formats. The units do things like expand briefly before collapsing back to a smaller size, or moving up and down as the user scrolls.
In promoting its Mercedes-Benz 2010 E-Class vehicles, the automaker has employed various rich media formats to exude the brand’s high-tech features. “We’re tying that association with our vehicle and expressing the latest technology as well,” Mercedes-Benz USA Digital Media Specialist Beth Lange told me earlier today. Razorfish Seattle developed the digital campaign, which also includes 3-D units.
I used to think being “right” was a big deal.
I had to say the right thing, dress the right way, know the right people, read the right books, live in the right neighborhood, go to the right school. It wasn’t because I wanted to, exactly, but because I thought it was a prerequisite for success.
If you want other people to respect you, then you have to look and sound a certain way, right? Makes sense, if conformity is all you’ve ever been taught.
What no one tells you is the cost. Yes, conformity gains you a certain type of approval from others, but it comes at the cost of losing your sense of self.
You have to systematically search out everything that’s a little bit “off” about you and bury it as deep as you can. You know that you can’t get rid of it — it’s a part of you, after all — but maybe you can hide it so deep that no one will ever see it, so that a world that only respects the “right” will never realize how “wrong” you really are.
Anik Singal has exploded on the scene in the last year to become one of the most respected and well-known internet marketers today. Learn how he sold over 6000 $77 products in a recent launch, how to be a bigger, better affiliate marketer, and much more on this Webside Chat.
Catch up with Anik at Lurn.com and grab a lot of great free training on everything from affiliate marketing to pay per click and beyond.
Post from: Blog Marketing
What a wild three-and-a-half years, huh?
Copyblogger started out as a way for me to demonstrate what I knew and could do in order to collaborate on new media projects with others.
Now it’s the hub of a business enterprise that supports three families, two single guys, and a host of domesticated animals.
And we’re just getting started. Of course, that means having a clear picture of where we want to go is pretty essential.
I’m not going to pretend that Seth Godin and I are best buddies who hang out on weekends and major holidays. But if there’s anyone I’d point to as a mentor, it’s him.
For years that came solely from his books, which in many cases was more than enough. In the last couple of years, however, Seth has been very generous with his time and wisdom when I needed guidance.
A couple of months ago, an email from Seth arrived with some unsolicited advice. Actually, it wasn’t advice, but a question:
What kind of tribe are you building?
Fans of Billy Mays are rallying on Twitter and Facebook to pay tribute to the TV pitchman for OxiClean, Kaboom, and OrangeGlo.
Mays, 50, died unexpectedly this weekend.
Some are wearing blue and encouraging others to do. (#wearblue4billy)
Other tributes are popping up on YouTube, including this rap song and video and photo montage.
The pitchman’s son, Billy Mays III, a.k.a., @YoungBillyMays, also reached out to supporters on Twitter, asking people to send in photos for a collage and thanking well wishers for their tweets. “Just want you all to know that I’ve read EVERY single reply and they’ve greatly helped me get through this day. Thank you,” he wrote.
It begins at birth, apparently…
Post from: Blog Marketing
This is how my wife explains why women talk so much…
There’s a major growth industry on the web. And it’s got nothing to do with Google, Facebook, a new social media platform, or Twitter. (Seems like that’s all that’s ever talked about anymore, as if nothing else happens on the web outside the usual suspects.)
It’s a boom in an “old fashioned” industry. Despite great demand for it, surprisingly little has been done to connect local people with their local communities.
Yes, there are Yellowpages online. And local news and radio stations have websites. There are sporadic community sites set up for areas around the globe where someone takes it upon themselves to start one.
When’s the last time you landed on any such site looking for local news?
The internet is still very much a global, generic information source and market place. Despite the glaring desire for reliable sources of regular “local flavor” news and information along with accurate local business, entertainment, arts, politics and people news, the web represents a very non-geographically specific landscape.
No one has stepped up and begun the hard process of organizing cities around the globe with real people on the ground charged with publishing accurate directory information and community news and events.
Welp, it’s time once again to log out of WordPress and turn out the lights.
Once again, blogging is dead.
Seems at least once a year, a flurry of discussion erupts around the eminent demise of blogging. And then the rest of us shrug our shoulders, grab some coffee, and get back to creating content that further solidifies our web presence.
Don’t get me wrong… as always, change is definitely happening. But it doesn’t mean blogging is dead this time around anymore than it has every other time this discussion pops up.
Like the last time I addressed this topic, the basic argument is that the rapid growth of Facebook and Twitter has dampened the urge to blog. Since social networking is much easier than creating long-form content, why bother blogging?
Chris Brogan delivered the immediate logical response—that while snack-sized social networking content has its place, from a marketing standpoint it only works in conjunction with longer, more thoughtful content. And while blogging veteran Steve Rubel worries about long-form content in a short-attention-span world, he’ll continue to blog—because he knows he has valuable ideas to share that don’t fit in 140 characters.
