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Meta tags are an absolute must from a search engine optimisation perspective, there are many mistakes that can be made by not including these or even trying to ’spam’ the SE’s using them so heres a quick summary of the three main ones:

Meta Page Title Tag

The title tag is supported by all search engines and should be considered as the most important element in your optimisation process. Why is this you may ask? Well the page title is the first thing search engine spiders and human visitors will see. Your title appears at the top of the page in the browser and the title also becomes the clickable link in the search engine listings and should therefore be concise, accurate and include your keywords.

Meta Description Tag

The meta description tag is supported by most of the search engines, it is not as important as the Title Tag because the web page viewer will not see it but the description is sometimes used in the search listings under the title tag and as such should be an accurate and keyword driven description of what the page value is. Google usually uses an abstract of the page content and will use the description tag only if it cannot find enough on page content to form a page description.

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Jeff “Herschy” Schwerdt is a master video marketing dude. You should download his new 40-page Quick Video Marketing Report free of charge to begin implementing little known video techniques that will help you dominate the engines and your market.

You don’t even need to give up your email to get it!

All I ask is that if you are NOT yet on the Friday Traffic Report list, please consider subscribing now as a way to keep up on really cool giveaways like this one. My list knows first about everything I crank out!

See the little subscribe box over there>>>>>>? Yeah, that one. Fill it out, get in the inner circle, and stay up to the minute with my new tricks, tactics and content as they go live!

Here’s the download of Jeff’s awesome 40 page Quick Video Marketing guide.

Post from: Blogging To Make Money Online

Quick Video Marketing Tactics Report

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After taking over Yahoo’s political ad sales during the ‘08 campaign season, Diane Rinaldo has since moved on to run ad sales for Talking Points Memo. I met her briefly while at lunch with an old online political ad friend the other day, and got the chance to chat with her this afternoon about what she’s up to at TPM.

Rinaldo is based here in NYC, but she told me she gets down to D.C. quite often, as many of her clients and prospective clients are around the beltway area. Since she’s been selling to political advertisers, she said D.C. agencies are “very welcoming” and “very receptive.”

A visit to TPM now will tell you a lot of the site’s ads come through networks, but Rinaldo is working to change that. In addition to selling standard ad units, TPM - a liberal political blog stalwart — is offering sponsorships and custom ads. The ball is just getting rolling on that stuff - “I’ve been here barely two months,” she reminded me.

Overall, though, I heard from Rinaldo what I’ve heard from several other online political ad folks lately: political advertisers are finally starting to pay attention to digital media in recent months, spurred mainly by the success of the Obama campaign’s digital efforts.

Recently, I stumbled upon a simple way to hit the target on my Internet marketing strategy for driving potential web traffic to my site. For me, this was an incredible "Ah Ha," because I am not a "techie" and my sales strengths are building relationships and understanding numbers. The Internet by its very nature provides an immediate obstacle to building relationships, but offers opportunities to gather and analyze numbers. And this is where many small businesses and even some larger businesses fail to capitalize upon this potential business strategy in their Internet marketing efforts.

Every day I receive at least one if not several articles about article submission as a marketing strategy to increase web site traffic. And yet, not one of these articles discusses if these articles are meeting the needs of potential readers. One senses that if you write enough articles or white papers (quantity), you will increase your business (quality). This reminds me of the old saying "Build It and They Will Come."

Thought display ad prices had hit bottom? Think again, says Dave Morgan. In a Twitter post this morning, the digital ad pioneer and founder of TV startup Simulmedia says April may have seen ad rates fall to their lowest level in recent history.

Sure, it makes us feel warm and fuzzy to create great content. But can we actually get any customers with it?

Absolutely, but not if we take the usual blogger’s approach. Money doesn’t drop out of the sky just because we produce high-quality material. We need to put some time, thought and planning into the marketing side of the content marketing equation.

And that means we need to think strategically about how different types of content contribute to the larger persuasion cycle.

Get their attention

Earlier in this series, we talked about the fact that every bit of content needs to be a tasty cookie that rewards your audience for consuming it.

So how can you attract a new audience to come find you? You need something bigger and more exciting than a cookie.

You need a birthday cake.

In other words, a piece of content that’s exciting, that feels special, and that tastes good. (It doesn’t hurt if it also has a great headline.)

Not only that, it has to show your potential audience that you know your stuff and that you solve a worthwhile problem. Otherwise they might enjoy scarfing down your content, but they won’t bother coming back for more.

Profitable Content
 by: Syd Johnson

You can create profitable content in 2 hours or less

Everyone knows that the best way to get a high ranking on the search engines is to create a lot of keyword rich content. You can write the articles on your own–in fact, if you write one article per day, you will have over 300 articles by the end of the year.

That’s enough to get your high google page rank because of the sheer volume of pages, and because it is original and not recycled content. The search engines are attracted by the fresh content, and will send over more unique traffic to your website.

More unique visitors will translate in more online sales.

So what are some quick techniques for generating content?

1. Publish your blog to your website.

If you are a regular blogger, use your ftp program to publish the content directly to a page on your site. It’s a really quick way to add pages of extra content for your next search engine update. In addition to your own postings, there are comments from site visitors which help to boost the average page content to anywhere from a few hundred, to a few thousand new words added per day. As long as you have adequate incoming links, the search engines will find you, re-index the site and update accordingly.

When it comes to building and creating profit pulling niche blogs niche sites) Wordpress really shines and really beat Blogger.com heads down.

Wordpress is more than just a blogging software.

In the past when blogging first evolved, marketers did not give it much thought…until they discovered the power of syndication through RSS feeds.

With Rss feeds, they can now reach out to a target markets they normally would not have been able to.

Wordpress has an in-built syndication function, unlike Blogger.com where it still needs some configuration.

In addition, Wordpress has some powerful features that make it a marketer’s dream tool:

(a) Automatic Pinging

Wordpress will automatically ping the blog directories listed each time you publish a post.

http://www.wordpressvideos.com

(b) Categories

It might not seem like a big deal, but when you realize that you can name the category using keywords you want to target, then BAM!

It hits you like a rock. You can have multiple categories named using keywords you want to target, and write your post under that category. With proper planning and carefully spreading the same keyword in your post, you can achieve higher Search Engine rankings easily.

MLM has been around way before the Internet. It is a few steps above a chain letter. Well, maybe more then a few steps. MLM has paved the way for people to have their own business. It can start out as side money and flourish into a very profitable business.

Now, you are probably saying to yourself "Joe, what do you know about MLM?" Well, folks in the early days I did MLM. Yes, I am a not proud of it. Not because it’s MLM but, because I wasn’t any good at it. Thank goodness though. I may not have found my calling in SEO if I did. What I am trying to say is…MLM is hard. Nowadays, they try to make it easier by offering you a cookie cutter site. What? A cookie cutter site? Isn’t that bad SEO? YES! MLM in their attempt to help their down-line are actually making it harder. You want to spend more time promoting your site by:

Writing content
Testimonials
Recommendations
Providing tips about the items or products
..and so on.

Webside Chats begin again!

Sorry for the pause in the program, but I had to work on some other projects which stole time from one of my favorite things to do: interview movers and shakers in social media, blogging, and buzz marketing.

Today I had the chance to talk with Nancy Marmolejo from Viva Visibility. Nancy is an accomplished social networking expert in every way. She talks in this Webside Chat about how to make meaningful, profitable connections using Twitter and other social sites.

Take a listen and learn how to improve your social marketing skills to bring in new leads, clients, followers and sales!

Post from: Blogging To Make Money Online

Webside Chat With Social Marketing Maven Nancy Marmolejo

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