Devour The Web

Search engine optimization, or SEO, is big business. If you rely on search engines to bring visitors to your business website, you need to rely on more than luck. Your business will lag far short of its potential unless your site is optimized and re-optimized for search engine results.

What is search engine optimization?

SEO is optimizing your website for search engines, acquiring inbound links, and monitoring your traffic and referring links to use them optimally. SEO is also studying and monitoring your competitors’ techniques.

The goal of SEO is to bring in targeted traffic that is organic, i.e., from search results. When people type in a keyword or phrase that you’ve optimized your site for, you want your site to appear on the first page, preferably high on that page. Good SEO results in increased traffic without the cost and time spent on advertising.

The SEO industry

Where there’s a need, there’s an industry ready to help you spend money on that need. SEO firms charge from a few hundred dollars up to six-figure amounts to optimize your site for search engines.

If paying thousands of dollars to an SEO firm isn’t in your budget, consider using SEO packages to optimize your site yourself.

Sponsored Links

The use of tracking links in the following scenario puts you in complete control when someone else makes a change that affects your webpages, your links on other peoples’ sites, or your links in ebooks or ecourses already in circulation. Additionally, the potential time savings in editing the pages that are within your control can add up to hours and hours saved for you.

NOTE: This article has a free companion video tutorial that demonstrates how to quickly and easily put yourself in complete control of your hard earned traffic. The video can be viewed here: http://www.gothrive.com/tkii.htm

Here’s the scenario…

1) You’re promoting someone else’s product as an affiliate.

2) You’ve built and uploaded multiple web pages with this affiliate link long ago.

3) You’ve written an ecourse with the affiliate link included in multiple messages.

4) You’ve created a viral ebook that’s been downloaded 5,000 times in the last 9 months and it includes this affiliate link.

Now, everything is rolling along quite nicely and you receive an email message from the owner / creator of this affiliate program advising you that they are launching new affiliate software on a new server and it will mean that your old affiliate links will no longer work - effective tomorrow. Ouch.

How to Promote your Mailing List
 by: Matt Colyer

Today one of the best ways to reach customers is with a mailing list. A mailing list will build your credibility, which builds trust in your customer because they know that you are knowledgeable about your subject. It also allows you to build a relationship with your customers. Growing your mailing list is often one of the biggest challenges for webmasters. So how do you go about promoting your mailing list?

1) There are many sites dedicated to listing mailing list on their site for their visitors. Register your mailing list at E-zine announcement directories. You may be able to find some that are specifically for your subject, these are the ones that are going to provide you with targeted readers.

2) Write your own articles and submit them for publication. Pick a topic related to your site, but where you also know what your talking about. Other web sites will pick these articles up and post them on their site or even better in their newsletter. After you write each article post a link to your mailing list at the end of it in the writers resource box.

We’ve all heard those who have Internet business-success stories proclaim, “Nothing will make you as much money as building a responsive list!” The trouble is, most people won’t let you in on their secrets for building these goldmines. In reality, it isn’t all that hard to do.

I’ll be the first to break the silence. Below you’ll find the proven techniques you need for building a responsive list. In step-by-step format, you’ll see exactly what actions to take - and in which order - to develop a subscriber base you can generate revenue from for years to come!

STEP ONE - Find Out What Your Subscribers Want

One of the biggest mistakes I see people make when trying to build a list is to not understand their subscribers. Once you’ve decided what topic your newsletter will revolve around, take time to interact with your prospective subscribers.

Ask them what they want to read about. Find out where they are struggling. Research their needs diligently. This is the only way you’ll be sure to provide what your subscribers really want.

A source close to The Friday Traffic report has acquired leaked intel on a radical new laptop from Apple. While insiders have long known the Jobs “illness” was a cover for something bigger, no one ever thought it was a cover for something this big.

For security reasons, please clear your browsing history and cache immediately after viewing the video below.

Friday Traffic Report doesn’t just report the news. We create news.

  Ping This Post

Reciprocal linking scams have increased immensely during the past year. Initially we thought that this problem only related to gambling and casino related websites but an audit of our commercial link partners suggests that it is a serious problem within the broader online community.

Over the past eighteen months, we noticed that our page rank was slowly declining despite the fact that we were continually adding new link partners to our link directory. We had slipped from a five down to a two before we finally identified the exact cause of the problem.

Out of the first 100 links on our anchor site, only seven were still being reciprocated.

We recrawled the sites where no link was found with a second spider and got exactly the same result. Then we started manually checking the sites where no link back was found and started discovering patterns of deliberate link fraud.

The scams in order of popularity amongst the scammers ? 1. The link on the home page to the link directory remained but clicking on it or specific directory links produced a template style page with a few casino banners or simply a page with no directory content ? This scam was most popular with the owners of multiple domains with the .co.za and .co.uk suffixes

So we had ourselves another radio show today, me and Jim, and we revealed some pretty cool sites you should check out.

From a killer link building tip (a new Squidoo?), a new service where you can literally phone it in (email, twitter, ad more) and some other juicy bits.

I’m going to get you guys trained to tune in live.  We need more chatters and questions each week!  But until then, enjoy the recording of today’s show.

Tune in every Friday at 2:00 p.m.!

Previous episodes.

  Ping This Post

You’ve probably heard by now that article marketing can help you build links back to your site.

But there’s a lot more to it than that. Articles aren’t only good for leveraging yourself stronger positions in Google, Yahoo, MSN and the other big search engines, though that’s what we’ll be focusing on today. Keep in mind that learning a more balanced view of promotion and marketing with articles can help you reap all the perks with essentially the same amount of work.

For now, let’s start with four of the top five search engine benefits.

1- The One-Way Link of a Resource Box backlink is More Powerful.

A link from a site that you’re not linked back to has more value than one where you may be required to link back to, simply because changes in the way search engines rank sites now include an adjustment for exchanged links.

The logic is that this would make the voting power of a link that points in one direction weigh more heavily than one that is traded. In theory, this makes it easier for sites that have earned link popularity to get more credit than those who have bought or traded for it.

Anissa passed on this interesting Twitter tool this morning:  Twitoria.

It shows you the people you follow who are inactive and for how long.  In short, the Slackers.  Twitter deadbeats.   Utter failures in life and business.  Useless, shiftless, bums who can’t be bothered to even utter 3 character blips of communication for months on end.  People who have pets with empty water dishes.  Yes, THOSE people!

You may choose not to follow bambam67 once you find out they’ve not tweeted for months (or ever!)

Or not.  Up to you.

In other news, check out the radio show today with me and Jim Stroud.  2 pm est on Blog Talk Radio.  We’ll talk about more tools recently discovered.  Plus, this is Jim’s week to rant about something.  I only hope he can think of something other than his iPhone to talk about. 

  Ping This Post

Making Effective Use of Traffic Exchanges
 by: Brian Holte

A look inside the guts of a traffic exchange.

• What are traffic exchanges?

Traffic exchanges are used by 100,000 + people who are interested in the same goals as you are, marketing your product and services.

• How do traffic exchanges work?

Simply put, a group of people (myself included) who agree to surf and view pages created by other people.

• What benefits do traffic exchanges bring you?

The first way is in Traffic Exchange Programs, brings people who are interested in what product or service you have to offer.

• What is a down line?

A down line is where you have the opportunity to increase traffic to you site by having others sign in under you and promote your service for you without any extra work on your part.

• How to build down lines?

There are no magical ways to increase your down lines except by uploading your article and waiting for it to be spidered by the search engines.