The Matrix Help For Keyphrase Analysis
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Keyword analysis is a major part of search engine marketing. Choose the right key phrase,check the market and calculate the ROI in terms of time and money.
I am just trying to redefine “The Boston Matrix” in terms of keypharse analysis, hoping that it will help in your investments.
There are three steps to it,
1. Market
2. Competition
3. Conversion Ratio
Let me explain it one by one:-
Market:
Check different key phrases using suggestion tools like word tracker,inventory.overture.com/d/searchinventory/suggestion/ or www.espotting.com/popups/keywordgenbox.asp , it doesn’t have to be perfect as we are just looking for keyphrases with high search shares.Choose as many as possible with promising market.Google’s Adword can also be used.
Competition:
Search in Google or yahoo and see how many sites are listed under respective key phrase search.For example when I search for ‘key phrase’ in google it says, - Results 1 - 10 of about 4,800,000 for ‘key phrase’- this gives the primary idea of the competition. Take the first ten websites in SERP and check the following factors:-
1. Back Links (directly proportional to PR)
2. Saturation
3. Ranked Page’s onpage attributes like Title, keyword density e.t.c
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