Devour The Web

Keyword analysis is a major part of search engine marketing. Choose the right key phrase,check the market and calculate the ROI in terms of time and money.

I am just trying to redefine “The Boston Matrix” in terms of keypharse analysis, hoping that it will help in your investments.

There are three steps to it,

1. Market

2. Competition

3. Conversion Ratio

Let me explain it one by one:-

Market:

Check different key phrases using suggestion tools like word tracker,inventory.overture.com/d/searchinventory/suggestion/ or www.espotting.com/popups/keywordgenbox.asp , it doesn’t have to be perfect as we are just looking for keyphrases with high search shares.Choose as many as possible with promising market.Google’s Adword can also be used.

Competition:

Search in Google or yahoo and see how many sites are listed under respective key phrase search.For example when I search for ‘key phrase’ in google it says, - Results 1 - 10 of about 4,800,000 for ‘key phrase’- this gives the primary idea of the competition. Take the first ten websites in SERP and check the following factors:-

1. Back Links (directly proportional to PR)

2. Saturation

3. Ranked Page’s onpage attributes like Title, keyword density e.t.c

Sponsored Links

Searching: Past To Present
 by: James Trivolette

I’m 30 years old and have been online ever sense the old commodore 64. When I first started surfing the net on my brand new Compaq, I used yahoo to get me where I was going. Then, I found Google. Google has been there for me ever since. I loved the way it’s clean interface would load up minutes quicker then yahoo on my 56k dial up line. I loved the way it seemed to pick out the sites I was looking for. Google would reign supreme for some years (at least to me).

In recent months with the search engine wars swinging into full effect we have seen many changes in all of them. MSN and yahoo wanting to become more like Google while Google tries to become more like them. Google has released many new products, some good others not so good. They wowed us with Google map. They gave us another option with G-mail. They tried to make buying retail easier, with Google local search. This would have been a great way to start things except they didn’t stop there. Now, G-mail has been hacked (they have since fixed the security of the mail system). Google analytics was the big talk of the town being able to show web site stats in real time. Real time? When it first came out Google analytics did not update real time instead it took 72 hours. Even now Google analytics only updates once a day and is no longer accepting new accounts. Another amazing product released to early? There were a couple other bombs release by Google as well.

I am not one to have New Year’s resolutions, but I do plan ahead. As we reached the last quarter of 2004, I decided that 2005 would be, for me, the year of article writing and RSS.

I have kept to my plan, but what has been happening on the RSS front? I have dutifully been using Blogs and RSS throughout 2005 to date. What about everybody else, though? Has this been the year when RSS has taken off?

One thing for sure is that there has been a lot of activity amongst internet marketers. According to Overture, they had 43,947 searches for RSS in April 2005. Out of interest, that compares to 825,674 for internet marketing. It is unlikely that an ordinary consumer would search for RSS; they are interested in the subject rather than the technical delivery term. Over 40,000 searches is high, and I think it is a fair bet that a majority of those will be marketing people trying to get up to speed and trying to understand what all the fuss is about.

The results of the social bookmarking experiment I have been carrying out are materialising. There have been some surprising results and some results that have restored my faith in the browsing public. I have been pondering whether or not to release the results as I do not want the spammers to tarnish something that is still relatively pure. But as you can see I finally decided to go ahead and publish.

I have mentioned before that I have been looking at social bookmarking as a way to drive traffic to websites. The idea behind social bookmarking is that you share your favourite bookmarks with others, the idea being that if you found these links useful then others might too. Some social bookmarking sites also allow visitors to rate the usefulness of your bookmarks, this allows the truly useful bookmarks to become the most popular. So in theory spam should be removed by natural selection. To carry out my experiment I created three articles. Two of these articles were good well researched pieces, whilst the third was self promotional spam, but not too obvious. I posted these articles to twelve social bookmarking sites and then waited for the results. The results were to be measurable traffic to one of my sites.

Article Marketing Creates a Steady Flow of Fresh Content

Article writers, website owners, and site visitors all benefit through articles posted online. Simply put, the author’s message gets broad exposure. Sites display their articles (some permanently), along with a link to their website. The ezine or website owner gets constantly updated content (site pages) without paying for it. That makes their website sticky - encouraging visitors to stick around. And readers get fresh, useful information on any topic imaginable.

Plenty is written to help authors write and submit their offerings (See the extensive free how-to collected at http://www.promotewitharticles.com). Yet almost nothing tells website owners or editors the best way to handle articles they use. Merely slapping a slew of articles onto your site won’t bump your search engine rankings and traffic much.

Respect the Whole Article Marketing Process

1. Respect the Article Writers

- Request permission before posting their article(s) - unless it’s from an article bank or permission was specifically granted

- Include the writer’s Sig (signature) file at the end - Ask if that’s their current or preferred Sig

- Create a live (clickable) link to the author’s website

A few months ago I was looking through the search engines to see if my website was even found for certain keywords. Well it wasn’t. I knew something needed to be done, because I was losing potential customers to my Martial Art and Self Defense Classes. As the Internet grows exponentially, the important of a web presence is important.

After reading countless articles, spending hours optimizing every aspect of my site, I finally started to see the results. Targeted geographical keywords hit # 1 in Google. The name of my company has over 9 million references on keyword searches for that name and My url is currently number 7 out of 9 million. Not bad huh?

Well lets take a minute to discuss the basics of SEO (Search Engine Optimization).

Search engines like Google, MSN, and Yahoo use spider-web crawlers to seek out text content of WebPages. Spiders also follow links both internal to a site and external of the site to gather their information. The information they gather is used and to create the information you see when you do a search in a search engine. A complex logarithm based upon textual content, keyword density, inbound and outbound links, alt text, meta tags, etc are used to determine the SERP’s (Search Engine Results).

Newbie Guide to Quick PageRank and Rankings
 by: Robert Flournoy

Being relatively new to search engine optimization techniques, I dreaded confronting the mysterious Google aging penalty which, by some accounts, plagues websites for well over a year. Moreover, I figured that achieving a decent PageRank (not that it really matters) would be as elusive as first page Google rankings. Well, after about 3 months of worrying, I’m fortunate enough to say that my newly registered domain has emerged from the depths of anonymity with a PageRank 5 and more importantly, several first page search result rankings.

Since I never came across an easy to digest newbie “how to guide”, I figure why not share my experiences? With that said, I’d like to layout exactly what I did so other newbies have a framework by which satisfactory PageRank and first page rankings can be achieved. It should come as no surprise that my short-term success was a result of domain selection, unique content and link building.

Domain

1. Keyword rich domain, not too long and yet catchy. Don’t go overboard with keywords and hyphens. The shorter the better.

Marketing should be treated like a science. If you are serious about making money on the Internet, it is absolutely crucial that you spend some time testing your results and refining your approach.

Let me drive this point home. Say for example you have a website that gives you a visit to sale ratio of about 200 to 1. Not really bad as far as web sites go. Most do far worse.

Now, assume that you get 5,000 visits per month. Do the math. That’s 25 sales per month. If your profit from each sale is $50, you are making $1250 per month profit from your website.

Now, what would happen, if by changing one small thing on your website, you could improve that ratio to say 150 to 1. It may not seem significant, but let’s see how it works on paper.

Now, instead of 25 sales per month, you are doing 33. Multiply that by $50 and you are now making $1650 per month. That’s a difference of $400. It’s not like you’re having to work any harder for that additional $400. Your website is always there.

Guess it’s a sign of the times.

This Orchard Bank MasterCard ad turned up on AOL.com.

Don’t forget the small print, either. The bank didn’t here.

The consumer of today is increasingly bombarded by marketing messages from various media channels. For those that tire of the constant onslaught of ads, they have the option to "opt-out". They may choose not to open up your email ads or simply "mute" their remote control so that they don’t listen to your audio message.

So, how do you, as a online marketer, ensure that your marketing messages reach your customer? What steps can you take so that your marketing campaign is "read", "seen" or "heard"?

The answer: Provide opt-in email marketing.

Opt-in email marketing provides a reasonable, go-to-the-market model that will ensure that your messages are "read", "seen" or "heard".

What is email opt-in marketing all about?

Opt-in marketing is not merely a one-time process about asking your customer to opt-in or opt-out of a specified medium (in this case, your autoresponder emails).

It involves the customer giving you the permission to send your marketing materials and giving you private information on where to send them to. The customer is more likely to "read", "hear" or "see" your marketing message if he/she has already given you the prior permission to do so.