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A while back, I read an article that explained how to get a good google rating without ever submitting your site to their submission forms. Like you, I was kind of shocked by this statement so I decided to give it a try.

In the beginning, I used to submit my site all the time to Google but soon realized the magnitude of my failure. Of course, it’s a known fact that Google relies solely on your link popularity and content.

Link Popularity?

What that means is the amount of links (yousite.com) listed on other sites that are related to yours! The more sites that link to you, the greater your popularity!

So again, Google depends on your link popularity! If you don’t have a google rating (In other words, is your link found on google?) some sites WILL NOT link to yours. There are many sites that have a great google rating and have specific regulations to whom they will accept within their resource sections. They will specify that your site must be listed within Google and if they type in your site in the google search bar, your site should be listed within the top 5 sites.

Tribune Interactive, the online division of the Tribune Company, is looking to capitalize on YouTube’s distribution system and has launched a number of channels for its newspaper and television stations.

Tribune papers like the Chicago Tribune and the Orlando Sentinel, and television stations KTLA in Los Angeles or WGN in Chicago, will continue to have their own Web site presences, but each will have a YouTube dedicated channel as well. Michael Dizon, communications manager for Tribune Interactive, repeatedly told me that the expanded distribution that YouTube provides was the big draw.

“We invest a lot of time money and resources on our video content, and this partnership with YouTube is another way of making sure that we make this available to the greatest number of people,” he said. “Our long term goal is to continue to populate these Web sites with as much good local content as possible.”

The channels include advertising in the form of InVideo overlays, that run with the video content produced by the Tribune’s news organizations.

When Google introduced their new Adsense revenue sharing program, people began to wonder if things would change. Certain questions have been burning in people’s mind like: what’s going to happen to Associate Programs, how do they compare against Google’s Adsense and will Adsense cause Associate Programs to be obsolete?

Well, that really depends on a number of things, which I will go over. In this article I am only going to cover a few advantages and disadvantages of using Google’s Adsense vs Associate Programs and which Associate Programs will prevail.

In case you are not familiar with Google’s Adsense, Adsense is a new service provided by Google. This service allows you to have text based advertisements on your web site, known as Google Adwords. In return, you will receive a share of revenue based on a pay per click arrangement.

How Does Adsense’s Advantages Compare To Associate Programs

Adsense and Associate Programs share some of the same advantages such as, Adsense is free to join and so are most other Associate Programs. Making them both easy to start and suitable for you whether you are a beginner or an experienced marketer.

One of the big buzz posts this week comes from Read/Write Web, and it does a great job of explaining why chasing “long tail” topics as a blogger is a bad move when it comes to making money. In other words, there’s certainly money to be made from the long tail (by aggregators such as Amazon, Netflix and b5Media), but very little money to be made by the individuals who actually create free content in ultra-niche topic areas.

This echoes what I wrote in the Teaching Sells report a little over a month ago. Here’s an excerpt:

It has occurred to me recently that the term “long tail” has caused independent publishers more harm than good. Wired editor Chris Anderson coined the term to emphasize the power of niche publishing, but those who benefit from it most are aggregation companies like Amazon and Netflix who charge money for long tail items and profit by selling less of more.

There’s nothing new about niche marketing that any successful online marketer needed to hear in The Long Tail—it’s been that way for smaller players since the early days of the Internet and well before. But the key is selling specialized information, not giving it away.

I am really fascinated by the world of on-line marketing. I spend more and more of my time on the net, make more of my purchases from on-line suppliers, but I seem to find out about new about new products on TV, radio, or even mail.

You probably have me pegged… I am an information junkie. I can’t seem to get enough.

I started exploring the world of on-line marketing at the beginning of the year to help some of my clients grow their business. Over the past few months I have been drinking out of a fire hose. Event though internet marketing is much smaller that the other media channels it is a really interesting, sophisticated and serious business.

I suppose my experience with Fortune 1000 eCommerce consulting and participation in several DOTCOM era start-ups made a little arrogant. I felt like I knew what was going on the internet. Yeah, right.

My foray into internet marketing now reminds me of the last time I decided to buy a dog.

My quest for the perfect dog led me to a library and the internet to research dog breeds. Then I had a couple of discussions with my wife and kids to figure out what size, personality, etc. that we were looking for.

Ethical Search Engine Optimisation Services: Are You Selecting the Right Keywords?
 by: David Touri

Selecting keywords to drive website traffic to your site is a very crucial point in search engine optimisation. Many people believe selecting keywords with the most searches will get them the desired ranks and traffic they wish to have. Unless you already have a well established website within the search engine ranks, selecting keywords with a high number of searches should be avoided. These sorts of keywords will usually mean that there is a large number of competing pages, which in turn means it will be extremely difficult to achieve high ranks.

Due to a large number of competing pages for generic terms, optimisers should focus on selecting keywords that have a reasonable amount of searches and a minimal amount of competing pages. The key is to focus on a small list of keywords, say 20 to 30, and then once a strong presence has been made for those keywords the list can be expanded to include slightly more generic terms.

I open up the ‘Feed Reader’ every day on my laptop and cruise the ‘news feeds’ I ’subscribe’ to. The amount of information is now overwhelming, I need to just ’subscribe’ to only the ‘feeds’ that are of immediate interest, else I would be reading ‘feeds’ twenty four hours every day.

When I click on a link to find out more about a news item, I am taken to a web page with the article of news on it, also there are banner ads, advertising icons to click on, and other side news items to click to take me elsewhere.

The potential for advertising on those web pages for interested marketers is great, not withstanding the change in the news article each day on that web page. One day it might be about Amazon and the ‘outage’s’ they kept getting, or the next it could be a pending court case about ‘cybersquatting’ a brand name. Whatever article is shown the advertisers get their message across. It may not be part of the advertising ploy to sell goods and services from that advert, but to ‘brand’ their products, or name, for future sales.

Let’s talk about what keyword density is and how to improve your keyword density on your web site. To improve your keyword density ratio there are three parts that we will need address.

Part 1: Content

When it comes to the Search Engines content is king! Yes king! Search Engines want web sites that are rich in content. Content is words that are embedded in text on your web site. Your keyword density ratio is one of the most important ingredients of getting good Search Engine rankings and influences the Search Engines on how to rank your web site accordingly.

For those of you who are not sure what keyword density is and how the Search Engines use it to configure their ranking structure, let me explain. Keyword density is the total number of times your keywords appear within the content of your web page, including text, hyper links, and the ALT tag of your images. I will explain each of them so you will have a clear understanding of the principles. Your keyword density is measured by a simple mathematical formula that is used to configure your keyword density ratio.

Here’s one for all you marketers with widgets to promote. EyeWonder
has begun offering multi-function, sharable (a.k.a. “widget”) ads within display units through a partnership with Gigya.

Gigya does not create the widgets. Rather it has the technical chops to guarantee existing widgets can be syndicated to numerous blogging platforms and social networking sites. It offers reporting as well.

In other words, if you already have a widget or want to let EyeWonder create a multi-paned video widget for you, you can stick it in a rich media ad and rest easy in the knowledge that it will be able to talk to Facebook, MySpace, Blogger, WordPress and other platforms.

Here’s a sample:

Pretty nifty. Yet the ads aren’t quite slick enough. The syndication features in particular ask a tad too much of the user. For instance, the “quick post” function for Facebook requests that I add a widget called “My Stuff” from Gigya. Come again? I thought I was installing an EyeWonder widget.

Anyway, the first client to use the product is Samsung’s Juke phone, courtesy of ad agency Cheil USA.