Devour The Web

Webmasters know that Adsense generates a sizeable source of additional advertising income. That’s why they’re using it to go after the "high paying keywords." They’ve bought the lists that tell them what these keywords are and they’ve used various other methods of identifying them. And yet, after putting up these "high paying" pages on their websites, the advertising money they expected to see isn’t rolling in. What’s wrong?

Well, having those pages is one thing. But driving visitors to those pages is an entirely different thing and is often what’s lacking. To get visitors to your high paying keyword pages, you’ve got to optimize site navigation.

Take a moment to think about how visitors use your website. After landing on a certain page, they’ll often click to another page that sounds interesting. They get there by way of the other links that appear on the page they landed on. How you enable visitors to move about your website is what is meant by the term, "Site Navigation."

A typical website has a menu of links on each page. The wording on these links is what grabs a visitor’s attention and gets them to click on one of the links that will take them to another page of your website. Links labeled "Free Resources" or "Download ebooks" are generally good attention-grabbers.

Sponsored Links

If you ever wondered who tracks, or tries to keep track, of Google Toolbar and Pagerank updates, I have a link for you. Of course Pagerank doesn’t matter, right?
Wrong. If you sell…



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Back in Time to the Advent of Search Engine Optimization (SEO)
 by: Wendy Suto

As long as the Internet has been around, it has remained a mystery to the mainstream public how Web sites are listed at the top of search engine results. There are many theories of how search engines and search engine optimization (SEO) initially began.

The 1990s

Alan Emtage, a student at the University of McGill, created the first true “search” program in 1990 called Archie (still in use today), to archive Web documents. The following year, Gopher started at the University of Minnesota, and this is when the concept of search engines began. In 1993, Matthew Gray created the World Wide Web Wanderer, the earliest known search engine robot that assists with ranking Web sites. But search engines as we use them today were born in 1994. In that same year, Galaxy, Lycos and Yahoo! were all started, two of which are still widely popular search engines today.

Here’s a good video from Rand and SEOMoz on link building.

I love the low tech white board thing. Who says you can’t go low budget and still get your point across!

Tags: link…



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Your newsletter’s success depends on its design. An attractive, easy to read newsletter encourages readers to pay attention to your message. However, cluttered, hard to read newsletters discourage readership ? no matter how good the ideas contained inside.

Before they begin to read your newsletter, your clients and prospects will be judging the value of your ideas by your newsletter’s design. Effective design pre-sells your competence and makes it easy for readers to understand your message. Design also helps set your newsletters apart from the competition.

Here are five of the 12 most common newsletter design mistakes that are made.

1.) Nameplate clutter: Design begins with the nameplate, or newsletter title set in type at the top of the front page. Nameplate problems often include:

Designing a Better System for Search Engines and Information Distribution, information and knowledge are power. Having run out of things to study today, I thought about Researching and Research. Here are some observations on R and R. If you owned a body shop that would be remove and replace. For many Americans it is rest and relaxation, but for Wash Guys it is now researching Research (ing) and/or (ers). I believe that Search engines are getting better as that business model continues to perform before, during and after the Internet Bubble. However I believe they can do better.

Having used many search engines and multi-engines like Copernic.com and Alexa and Dog Pile for research I see some great benefits. Also knowing the similar search words without having to type them into the engine is benefit. I am impressed with the work of this group. They are improving the ability to retrieve information on the Internet will be the key to online learning and research. For instance here is one idea to be looked into, this is a good idea;

http://www.sims.berkeley.edu/courses/final-projects/knowman/

Create unlimited, custom rss feeds for your Wordpress blog on demand!
Today we are letting a big mean cat out of the bag. It’s something no plugin does for Wordpress bloggers and it is a taste…



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Blogs have been around for many years but have recently become somewhat a new ‘craze’. A Blog is short for Web Log is basically an online journal. They can be set up at little to no cost at all, and can be used for a wide variety of things. Some bloggers just blog for the fun of it, while others tend to use their blogs for business reasons.

The following are just a few ways blogs can be used:

1) Updates
Keep customers/clients up to date on changes to your website. Also new product announcement and new related websites.

2) Reviews
You can give opinions, advice and personal recommendations on specific products or services related to your field.

3) Personal and Business uses
Blogs are a great way to keep track of your goals and plans just by open writing.

4) Stress Reliever
Jot down your vents, gripes, thoughts. Some also find general writing therapeutic.

5) Search Engine Optimization
Search Engines love text and content. You can also include links to your website which equal backward links which in turn equals high ranking.

Just in time for happy hour: Anheuser-Busch had its Q2 earnings call the other day. Not much by way of interactive marketing was discussed, but there was a nugget or two worth mentioning.

When asked whether the company is spending enough to push its core brands, CFO W. Randolph Baker said, “We think we are spending enough behind the brands. We do have increases behind them but we will be actually doing some increases selectively in the second-half of the year to stimulate sales.”

And, said Baker, “We have a lot of changes…in our media plans as we are shifting. We are doing more digital media. We are doing less of network….We have changes that continue to go on in our message, in our creative and that will continue to change as we try to reach our consumers in the most effective way.”

Digital marketing company iCrossing has received $62M in funding from investment agency Goldman Sachs, along with additional investments from existing investors Oak Investment Partners, RRE Ventures and StarVest Partners L.P.

The company said it will “use the funds to support acquisitions and an organic growth strategy,” in its announcement. It’s been a busy buying year for iCrossing, which has acquired U.K. search and social media agency Spannerworks, Salt Lake City-based Sharp Analytics, and paid-search agency NewGate Internet. The company also launched a mobile unit and wooed Travelocity away from Range Online.

No specific word yet on what the company wants to do with its new cash infusion.