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Did You Know About Authority Buzz Newsletter?
Authority Site Center has a great free monthly newsletter call “Authority Buzz!” Myself, ASC staff, and members write for it and it has great…
Download the all new Authority Black Book from anywhere on the Friday Traffic Report!
Many of us in the marketing services and/or agency business are starting to see some real tangible marketing patterns emerging that businesses need to be aware of if they want to leverage their marketing dollars in this “post .com implosion economy.”
Good Web Site Design increasingly More Important
It’s imperative for a company to have a quality web site today - but many firms are still throwing up web sites that are just poorly designed or overly complex. Poor navigation (menus and overall site structure) when coupled with low quality graphics is really problematical (!) - online visitors think less of your company as a result which will hurt revenue in the long run. Many think just doing a minimal job is sufficient but they aren’t factoring in how close your competition is! On the web any potential customer is only one click away from seeing a high quality web site that is well designed and conveys a quality image
What Professional SEO Can Do
by: Glenn Ford
The amazing thing is that professional SEO services are not expensive and yet they can make a huge difference to any web site or blog, in terms of the traffic and ultimately the revenue they receive..
Professional SEO services can only be provided by an individual or business with a thorough understanding of how search engines work and the implications of the frequent changes the said search engines usually make.
Professional SEO Helps To Grow Traffic
The first and most important thing that professional SEO should do is dramatically increase traffic by ensuring that the client web site is highly visible through a prominent page ranking. A prominent page ranking will mean that the web site will score highly again and again during searches which will in turn guarantee that a sizeable amount of the people carrying out searches using various key words, end up visiting the web site. This can translate to tens of thousands and sometimes hundreds of thousands of visitors every month.
Professional SEO Will help Sustain A Web Site’s high Ranking
What is RSS? To begin with, it’s one of those things everyone says is easy to understand. And it is, as soon as you have your own ‘ah-ha’ moment.
I think the easiest way to explain it is to walk you through an example of RSS in action. I’m not going to try to explain everything on the subject, but this should help get you started.
>> Let’s sign you up for the Excess Voice RSS Feed
If you want to read the Excess Voice newsletter every two weeks you can either read it in your email inbox, or read it in your web browser.
You already know how it works when you subscribe to a newsletter via email. You sign up, hope the spam filters don’t block some or all issues, and then read the newsletter in your email program, whatever that might be.
With RSS, instead of subscribing via email, you subscribe via a web page.
>> Let’s walk through the subscription process
If you have a Yahoo! account, go to My Yahoo! and click through to the Add Content page. On the right side of the ‘Find Content’ area you will see a link that reads, Add RSS by URL.
Newsletter publishing has always made a lot of sense. It makes sense for firms to target their advertising dollars to clients and prospects that have expressed interest in their products and services.
However, for many, newsletter marketing has been more a source of frustration than sales. This is due to eight closely inter-related newsletter-marketing mistakes. By examining what hasn’t worked in the past, we can come up with a new concept of newsletter marketing that is already working better for others. Following are three of the eight biggest mistakes that newsletter marketers make.
1. Too much time between issues. The biggest problem of conventional newsletter marketing is the amount of time that goes by between issues. Consistency is the essence of success. Your goal is to maintain your firm’s constant visibility. You have to consistently publish, in order to be there when your market is ready to buy. Otherwise, "out of sight, out of mind."
Think of the oscilloscope on E.R., monitoring a patient’s heartbeat in Intensive Care. Every time the patient’s heart beats, the trace reaches a peak and the oscilloscope "beeps." But ? almost immediately ? the trace begins to disappear.
Bad artists copy. Great artists steal. ~Pablo Picasso
“There’s nothing new under the sun,” is a saying I’m sure you’re familiar with. Yet how is it that we’re dazzled daily by the exciting and unique perspectives of emerging new voices?
The truth is, outside of cutting-edge theoretical science, there is nothing new. And even then, one might argue that scientists are merely discovering relationships amongst things already known.
And that’s the key to stealing great content ideas—discovering a relationship between your subject matter expertise and things already known. Don’t worry… it’s not really stealing, but the instant improvement in your content is almost like cheating.
Understand first that a unique perspective simply means you see a connection that others do not. So, you can still cite your sources and yet speak in a truly new voice, because the connection makes all the difference.
It’s not plagiarism - I’m recycling words, as any good environmentally conscious writer would do. ~Uniek Swain
Henry is a businessman who takes a tour of a meat-packing plant in Chicago, and is keenly interested in the established practice of dividing up the entire process into small specialized tasks. While this is common in the meat-packing field, no one does this in Henry’s industry. Henry Ford goes on to make a lot of money.
How to get more traffic to your sites by becoming the recognized authority in your niche…
Join me, Dave Lakhani, Elsom Eldridge and Howie Schwartz on this content-rich call to find out. …
Download the all new Authority Black Book from anywhere on the Friday Traffic Report!
Back in the ancient days of 1994 when Mark Andreesen and his band of hardy programmers were inventing a ground-breaking product/application/way of life called a browser, a dedicated group of entrepreneurs started publishing Netsurfer Digest a modern day “Hitchhikers Guide to the Galaxy” for the web. I subscribed to this wonderful newsletter and reference guide back in those heady days of yesteryear and have been a loyal subscriber and advocate since then. Sadly on this past Sunday I received notice that Netsurfer was moving to a paid subscription only model and would no longer be able to continue publishing their three primary newsletters by utilizing inserted ads as their sole source of revenue.
Netsurfer became the proverbial canary in the coalmine that succumbed to the hazardous winds blowing across the online advertising market. They simply couldn’t build a sustainable business model via ad inserts, even by delivering a million impressions a month to an upscale, well educated, target rich demographic group. This denouement has broad implications to many who are dependent on advertising supported business models. If this wonderful award winning publication with excellent graphics, topical information delivered in snappy “let’s get to the point” journalism can’t make it then it’s time to batten down the hatches - the rough ride is still underway for online advertising.
FedEx hopes to push its Kinko’s brand through a recent relationship with Adobe, makers of Acrobat software. But a deal to feature a prominent link to Kinko’s in some Adobe software has smaller printer outfits fuming.
According to a Wall Street Journal story, smaller printers are concerned they’ll lose business to Kinkos since the embedded link allows people to send printing orders automatically to Kinko’s without going to the site.
“Adobe says it is reviewing the matter and expects to officially respond to the printing industry’s concerns on Wednesday,” wrote the Journal.
I don’t doubt this could have some impact, but don’t companies work with smaller printers for other reasons besides the ability to save a couple steps when submitting orders — like superior customer service, personal attention, loyalty, etc.?
Call me crazy, but isn’t this a reason for smaller operations to promote why they’re better than the cold, impersonal printing behemoth?
We have all heard that adding quality content to your web site will give the search engines a good idea of how to index your web site, it’s a topic we covered in "Content, Content, Content" back in November 2004. But the secret to luring the search engines to your web site, and in part to improving your position within those listings is your inbound links.
So what are inbound links? Inbound links are simply the links from an external web site to your web site. You will also hear the phrase "link popularity" which is simply a search engines measure of the number and quality of links pointing to a single URL. We will cover "quality" later in this article but a site’s home page usually has the highest number of inbound links, or highest link popularity, because site owners tend to link to home pages rather than any other content page.
What makes a quality link?
Achieving good rankings using links used to be simple; today things have become more complex, with search engines using very complicated algorithms to measure the quality of the links that involves:
· Number of links to your site?
