Devour The Web

Email Etiquette

In order to effeciently communicate on the Internet it is critical to understand the unwritten rules of email communication. Please use these tips as a guideline to online email communication.

1.) Unless you are using encryption, Internet E-mail is not secure.

2.) Do not use all capitals in email exchanges, it is considered SHOUTING and is considered rude.

3.) Keep in mind that the Internet is international, words and humor can be perceived differently by different cultures.

4.) When replying to messages be aware of “cc:” field. Recipients listed in the “cc:” field will receive a copy of the post. (The “bcc:” field sends messages blind, meaning recipients don’t know that someone else has received a copy of the email or been carbon copied)

5.) Use emoticons or to indicate expression.

6.) When forwarding email be sure not to create a loop in the system. In addition, be sure not to setup auto-responders to reply to every email, or endless loops will be created.

7.) There can be costs associated with Internet connectivity and downloading emails. Do not send attachments that take a long time to download, without the recipients consent.

Sponsored Links

Traffic is the food that every website needs in order to remain alive and be profitable.

Do you want to increase your website traffic?

I know your answer is yes.

But it is getting harder daily to attract traffic.

Most websites and businesses are being starved to death because of lack of traffic.

Most of you have seen those little award graphics on web sites.

They are given to the web site by another web site or award association to reward the web site for a specific reason.

They usually link right to the site that has given the award.

These award sites are drawing tons of traffic to their own web site.

The reason is because all the web sites who get the awards are linking right back to them by posting the award on their web site.

What is stopping you from offering other awards to other web sites?

You could design a graphic for the award.

The graphic could include something that will draw them to your web site.

Have an online form at your web site so other people can enter to qualify for the award.

It seems I now do this rant every single year when traffic statistics are discussed in web industry news. Last week I posted to my Reality SEO blog that referred traffic numbers are the only statistic that webmasters should be concerned about when looking at their search engine rank. I wrote about this last year after ComScore Media Metrics statistics were relased discussing Search Engine Queries generated by each search property. http://searchengineoptimism.com/Google_refers_70_percent.html

In that article, I suggested to Microsoft as they developed their own search technology that MSN search might consider resisting the urge to keep searchers on their site by plastering both PPC and “Sponsored Sites” above and below search results. Google displays two “Sponsored Links” above organic results and none below, along with Adwords ads along the right column.

Well now that MSN search has made its official debut, we can see that they put three “Sponsored Sites” links both above AND below their organic search results, along with those Overture (Soon to be Yahoo Branded) PPC ads along the right side of the page. Not bad visually, but it appears to be keeping visitors on the MSN search site because they simply are NOT clicking through to highly ranked sites according to closely watched traffic statistics of several sites I monitor for clients.

Yes, it has been ten successful years of online marketing in the E-world. Many small companies have made it real big in this online world, by applying different marketing strategies and techniques.

However, what I have seen in these ten years of time is that originality and simplicity survives, just like the Mona Lisa’s smile.

So I have decided to take your minds on a way back machine and look into how far we have reached in the Internet marketing arena. So fasten your seat belts and hang on to your eyeballs, as I take you right from the start to the current situations prevailing in the Internet marketing world.

Starting Point: Affiliate marketing, Banner adds, Classified Adds (1995)

* Who hasn’t heard of Amazon.com, the biggest giant of Affiliate marketing technology. Amazon.com started with this technology in the year 1995 and is now a multi billion-dollar company with the biggest affiliate marketing network on the entire web.

Soon many companies adopted this technology and were very successful. Affiliate marketing involves selling your product to the normal users by a third party who are known as "affiliate marketers". These resellers sell your product for a timely commission.

One of the common issues that marketers face when using Google Adwords, is that the use of popups on the target page for their ad is not permitted. Many Adwords advertisers just completely remove popups from their web site, which can not only significantly damage the profitability that results from other traffic sources, but, as we shall see, it is also not entirely necessary. This article looks at alternative solutions, which when implemented can virtually double the ROI (Return On Investment) for Adwords ads.

It is well recognized that by capturing the visitor’s email address, and then following up with them via an effective auto-responder campaign, marketers can more than double their chances of clinching the sale. Popups can be a very effective way of doing this, often helping to convert 50% of more of visitors to subscribers.

With Google Adwords however, because popups are not permitted, you need to look for other ways in which you can maximize the visitor-to-subscriber conversion ratio, and thereby also maximize the value you get out of each click-through to your web site.

Here are three main ways in which you can do this:

So you have completed that new site and want to start your site promotion campaign by getting listed in some directories? Well,definitely a good idea, because those directories will provide you the initial thrust needed for visibility of your web site. But then how do you find those directories to submit your site to?

No need to despair! Help is at hand! , allow this simple 5 steps guide help you out with your campaign:

1. Check out your competitions back links. Your competition is sure to have got links from some directories. Try to get into those first.

2. Do a search in Google (the most obvious one!) using keywords like ’submit+site+directory’. You will come up with many directories for your site. And you can use your imagination to come up with new combination of keywords for searching in Google.

3. Do a search in Google with “allintitle:webdirectory”. I did a search with these keywords and came up with some good directories. Or you can use “allinurl:webdirectory” also. The command “allintitle:webdirectory” shows those sites which have “webdirectory” word in the site title. Similarly the command “allinurl:webdirectory” shows those sites which have “web- directory” in the site url.You can change “webdirectory” to “internetdirectory” or any other keyword of your choice.

As you’ve probably been reading, there are basically three problems many webmasters have with web feeds (that is, among those who are already familiar with them on a basic level).

The three concerns I hear the most are:

"How do I deal with the bandwidth hit?"

"Is there a way to include information that isn’t in the automated resource I use to populate my feed without touching any code?"

and

"Where can I find a cost-effective, simple way to display feeds on my site?"

Say Goodbye to Bandwidth Overages with FeedBurner

http://feedburner.com

If you’re a publisher, chances are, you’re familiar with the bandwidth increase that occurs every time your audience reads the latest update to your feed that for some webmasters lead to the possibility of exceeding monthly bandwidth limitations. There’s an easy solution.

Burn your feed with FeedBurner. They’re happy to take the burden off your server. (And yes, they say, FeedBurner is one word.)

Whether you’ve just created your news feed or you have been RSS-ing for years, you can create a free account at their site. Their service will also:

• translate your feed from Atom to RSS or vice versa,

1. What is PageRank?
Here is what Google says:

” PageRank relies on the uniquely democratic nature of the web by using its vast link structure as an indicator of an individual page’s value. In essence, Google interprets a link from page A to page B as a vote, by page A, for page B. But, Google looks at more than the sheer volume of votes, or links a page receives; it also analyzes the page that casts the vote. Votes cast by pages that are themselves “important” weigh more heavily and help to make other pages “important.”

Click here for more…

In other words, PageRank is simply a mechanical algorithm by Google that attempts to evaluate the importance of your website larged based on the amount and quality of backlinks your website have. For the more intellectual crowds out there, check out The PageRank Citation Ranking: Bringing Order to the Web.

Everyone knows the internet can be very useful for finding information or learning something new. In all honesty, the internet should be your #1 resource for finding any remote information. The problem is everyone do not know how to use the internet to find information or to their advantage. It’s simple and I’ll give some tips & secrets to successfully using the internet to your advantage.

Surfing the Web:

The first thing the internet is …is “information”. Lots of it. Anything you want to know or need to know can be found on the internet, but where do you find it? There are so many resources and ways of finding information. Surfing the web is probably the best way to find non-targeted information and find a new website. When surfing the web you basically, start with a common site (or not so common). Begin by browsing the content within the site…then you click on a link which takes you to another site and you browse through its content, click on a link within that site which takes you to another external site…and you are surfing the web. Browsing through content. Those few task just mentioned can sometimes be an hour or two worth of surfing, mostly depending on the interest of content.

Giving away content is a powerful way to get free advertising. For example, give other people permission to use your article on their web site or in their e-zine. The resource box at the end of your article acts as an ad. In return, you get free advertising. It’s a win/win situation for both you and the people that need the extra content.

There are many forms of free content. It could be articles, reports, news stories, e-books, e-zines, e-mags, virtual e-mail courses, press releases, web books, etc.

You can take it a step further and make giving away content an even more powerful way to get free advertising. For example, give your free e-book to one person and allow them the rights to also give it away. Do you see what I’m leading up to? Let’s say only 20 people download your e-book. Those 20 people may give away your e-book to 20 more people. That’s a total of 400 people that have seen your ad in the e-book. And it just keeps multiplying!