Devour The Web

Anyone trying to start an Online business needs to have a number of resources before it is possible to build and promote a successful website. The following are essential tools that I have found very valuable.

1) Wordtracker

Before you build a website you must target the correct keywords, otherwise you will not have the necessary traffic to run a business. You may have a good niche but if you optimise your pages for the wrong keywords, you will attract little traffic.

And without traffic on the Net, you have no business! Wordtracker is an excellent tool that evaluates keywords for their profitability. A free trial version is available. http://www.wordtracker.com

2) Ken Evoy’s Free Internet Marketing Ebooks

Ken Evoy of SiteSell has written some Free Ebooks which are essential for anyone contemplating an Online business. Topics covered include:

· How to be a successful Affiliate marketer.

· How to run a Net Auctions business without Ebay.

· How to develop your own Information Product. · How to be a successful Service Seller on the Net.

http://www.merchant-account-service.com/free_courses_online.html

2) Website Building Software

Sponsored Links

I created my first website in 1995 - it was so long ago I built it out of rock and wood, not HTML.

Shortly after it went live I realised that nobody apart from me could see it and it started to dawn on me what this ‘Internet thing’ is all about. It is not about having a stand-alone website plonked somewhere that nobody will ever see - it is about being part of an INTERconnected NETwork of other websites. INTER-NET. The penny dropped - I needed to start getting connected to other websites.

Much has changed since then (my hair got longer, shorter and has since started to recede further up my head for one thing) but it seems the desire and pressure you face as a website owner to exchange links shows no signs of fading. But link swapping is killing your website! Here’s 5 Reasons why…

Reason No. 1 - It’s Addictive!

It’s true. You might not be that far down the link-swapping path yet but I promise you it will happen sooner or later. One day you’ll find yourself laughing like a maniac as you run a report to see how many in-bound links you have and start rubbing your hands gleefully as you reach that magic milestone you set yourself six months ago. You’ll start mainlining reciprocal links:

Some very early users of the Internet - not the worldwide web as we know it today - but the Internet from the early 1980s, will have heard of, and likely used, Usenet. This was the collective name applied to text-based electronic bulletin boards that were used to communicate in the days before the web and email existed, and that are still in use today. The Usenet posts were first collected and organized for worldwide web use in 1995, by a company called Deja News. In 2001, Google bought Deja News and applied their considerable search expertise to Usenet posts. The result is Google Groups.

There are well over 30,000 Google Groups today. These are hosted on servers all over the world, and Google Groups provides a browser-based interface to them, as well as creating searchable archives. From a very clean interface, users may search any of the various subsections of Google Groups. In the same way a clothing web site may be divided into sections for men’s, women’s, and children’s wear, Usenet is divided into sections such as biz (business related), comp (computer related), humanities (art, literature related), and so on. From there, subsections may be divided into more specialized sub-topics where necessary.

1. Information Products - it could be ebooks, “how to” videos, cassettes, magazines, newsletters, paid e-zines, courses, etc.

2. Advertising Space - it could be banner ads, ezine ads, ebook ads, magazine ads, newspaper ads, tv ads, fax ads, online classified ads, etc.

3. Web Hosting - you could offer a free advertisement for their web hosting service on your site in return for free or discounted hosting.

4. Software - it could be for tax software, web site authoring software, accounting software, newsletter software, graphic design software, etc.

5. Writing/Editing - it could be for web site content, promotional articles, press releases, e-zine articles, promotional ebooks, etc.

6. Accounting/Bookeeping - you could offer a no cost advertisement in exchange for their accounting and booking services

7. Consulting - it could be market consulting, legal consulting, computer/software consulting, business consulting, etc.

8. Copy writing - it could be for brochures, business cards, classified ads, sales letters, product packages, banner ads, promotional products, etc.

9. Merchant Accounts - you could offer no cost insert ads in your product packages in exchange for the option of accepting credit cards.

You may already have thought about the following 3 ways and some of you may already have them in place on your website. If so - congratulations - you’re well on the way to having a website that will bring you more business. So here they are then - the 3 Simple Ways To Dramatically Improve Your Website..

1. You’re Fishing For Visitors - You’ll Need This To Hook Them.

Ever been surfing on a website that held your attention and then the phone rings? You take the call, take some notes, get distracted, visit another website and before you know it you’ve forgotten all about the website you were viewing. It happens all the time and if you don’t have a Bookmarking tool on your website it will be happening with the people that come to your website. A Bookmarking tool is just a simple link or logo that your visitors can click on in order to bookmark your website or add it to their favourites.

To be a successful affiliate marketer takes a ton of work. You probably know this by now. Really! I hear some of you say. You thought it was a piece of cake, mostly because you don’t have to worry about having your own product.

Ok, so no product costs, no shipping costs, no payment processor costs, and so on. So what is so hard about being a successful affiliate.

Glad you asked! Your first step should be to make a marketing plan, or as I call it, a ‘decision plan’. How many of us really make a complete marketing plan. (Not me!) I know we sh ould, but mine never completed. This is where you decide what niche, or specialtiy you want to ‘major’ in.

Why don’t I just be in ‘affiliate marketing’? you ask. Wow, talk about shooting yourself in the foot before you get off the ground. It’s TOO competitive, don’t you know! Also too general, maybe too vague, all over the map so to speak.

Have you heard of the SETI Project? SETI stands for Search for Extraterrestrial Intelligence, and the project is operated by the University of California at Berkeley. SETI monitors and processes radio signals from space, looking for possible signs of intelligent extraterrestrial life. SETI uses proprietary software to distribute computer processing power among all connected PCs participating in SETI project so that the radio signals can be processed faster and more efficiently. SETI effectively creates one big supercomputer from thousands of connected PCs across their network. Now users of the Google Toolbar can contribute to scientific research in much the same way, through Google Compute.

Google has teamed with Folding@home for their first project. This research organization is non-profit and based at Stanford University. They use participants’ combined computing power to analyze the genetic structure of proteins for medical research.

Once installed to the Google Toolbar, Google Compute can be disabled easily at any time. While enabled, it will use your computer’s otherwise idle time to process computing work assigned to it automatically from Folding@home, then automatically transfer results back to Folding@home when complete.

Blogs as an online promotional strategy if done right could save you huge dollars in reaching out to people. This is also a medium where you need have absolutely no dependence whatsoever on any professional help and you can do everything yourself. That is money saved right from the beginning.

So what is a blog and how does it work? Blog is simply a web log or a diary which you maintain online posting various comments every day or even several times a day. In all aspects it is like a web page. With small differences. No more the fancy html pages, page links, graphics etc.

While you can have all these, the purpose is not show design excellence but to provide juicy information, news, and happenings from your specific industry. Each posting is like a web page technically atleast as the the Search Engines looks at it as a separate page. We will see more on search engines later. The posts also carry links to other similar pages where you can direct people who visit your blog. Your visitors too can post comments and you have the option of editing it or even deleting it.

Link development can be an absolute nightmare. It takes up most of a marketerâ??s time and the yield isnâ??t always what we originally hoped. Worrying about PR, one way inbound links, triangle linking, where to find quality sites to exchange with, itâ??s all just a huge headache. To be honest, thereâ??s no real way to wash your hands of it, unless you have a huge budget for purchasing text links or to hire someone to do your linking for you. So here are 13 ways to increase your linking luck. They require a little bit of effort, but executed properly, these steps will only bring your site success.

1. Create a page or series of pages on which you will post the links you are reciprocating. It is important to make sure these pages are a valuable resource to anyone who actually visits them. Try to avoid the use of the word â??linkâ?? or phrase â??link exchangeâ?? in your body text, title or file names. Use â??resourceâ?? instead. Allow visitors to these pages to suggest additions without using link exchange language like â??submit siteâ??.

How low can one get? The number of encounters I have had in the few months as a network marketer with liars is astounding. Why do people need to stoop to lying in their attempt to succeed? Do they really believe that they will attract customers by using deceptive means. Hey friends, I’ve got news for you! You are the ones who have been deceived!

When I placed a single ad with the URL of my newly created autoresponder, I started to receive all sorts of strange emails to that autoresponder address. All of them said they had seen my business ad and bla bla bla. Liars! All I advertised was my autoresponder! So what was going on?

Well, I have a confession to make. About seven years ago, when I first discovered the Internet, and got my first taste of spam, I fell for it, and became a spammer myself. But not for long, as my ISP was quick to disconnect me, before I even knew what “Spam” was. Well I soon woke up.