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There are certain mesmerizing words that when used effectively can make people buy from you and increase your sales.

Here are these website sales magical words:

1. Use the word “fast” in your ad. People want fast results, fast delivery, fast ordering, etc. Nowadays, we usually value our time more than our money.

2. Use the word “guaranteed” in your ad. People want to be assured they are not risking their hard earned money buying your product.

3. Use the word “limited” in your ad. People want to own or receive things that are exclusive or rare because they are considered to be more valuable.

4. Use the word “easy/simple” in your ad. People want easy ordering, easy instructions, easy to use, easy payments, etc.

5. Use the word “testimonial” in your ad. People want to see believable proof before they buy your product. It should be reputable and specific proof.

6. Use the word “discount/sale ” in your ad. People want to find bargains. They could be rebates, one time sales, percentage offers, get one free offers, etc.

7. Use the word “free” in your ad. People want free incentives before they do business with you. They could be free books, accessories, services, etc.

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Good keywords are frequently searched for (high demand) but not being targeted by many other websites (low competition). There are a number of tools out there that can help you find them.

Wordtracker

The best tool out there, Wordtracker is one of the most essential SEO tools. To use Wordtracker:

- Go to the Wordtracker website (http://www.wordtracker.com)and pay $7 for 24 hours’ access

- Enter a keyword phrase you’re thinking about targeting

- Wordtracker will suggest hundreds of related phrases - click on the ones you like

- Once you’ve clicked on all the phrases you like, run them through the program

- Wordtracker will compile a score for each phrase, based on the number of users searching for it and the number of websites targeting it

- The higher the score, the better the keyword phrase!

Wordtracker also offers a free service which works in the same way but only uses results generated from MSN.

Overture

Also useful, Overture’s search term suggestion tool (http://inventory.overture.com/d/searchinventory/suggestion/), is free and much quicker to use than Wordtracker. It works in much the same way as Wordtracker but doesn’t tell you how many websites are targeting each keyword phrase.

Keyword can be classified into three categories :

-Single word Keyword

-Multiple word Keyword

-Keywords based on Theme

Keyword(s) are basic raw material used in Search Engine Optimization (SEO). Keyword selection or Keyword Research as it is called technically, where in we use special tools to find out a list of Keywords (search terms) searched by targeted audience, is one of the most important step in SEO. Keyword can be single word, two or three words, multiple words and theme based.

Lets detail each of these one by one . Understanding these categories of keywords would also help one to decide as to their targeting on specific pages.

Keyword of Single word

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Keyword of Single word is used to target a large traffic but leads to highly competition category of sites. Keyword of Single word are known as generic Keyword(s) where we target general audience. Keyword of Single word does not help to target a specific page for a specific audience.

Although, Keyword of Single word helps in bringing huge traffic but these terms are mostly not relevant these days, as, searchers mostly use two or three keyword to find out their required information.

I have utilized pay-per-click (PPC) advertising since its inception about two years ago. With PPC, the advertiser is only charged when a person actually clicks on their link. The amount you actually pay for each click is referred to as the cost-per-click (CPC). I’ve got to admit, I was pretty leery at first. But since then I’ve watched the price of certain search engine keywords skyrocket in excess of $10 per click! The big question isn’t how much it costs per click but how many clicks does it take to get an acquisition. I’ve often asked myself, why would so many companies pay that much money for one single, measly, push of the index finger? The answer is simple - it just works!

HOW TO JUSTIFY $10 PER CLICK

The advent of PPC advertising has changed Internet marketing forever. It represents a free market in much the same way as eBay — controlled by a natural supply and demand relationship. For a keyword phrase such as "debt consolidation," the top five advertisers are willing to pay cost-per-click charges of $10.01, $10.00, $9.99, $7.00, and $6.97. My first reaction was, something has to be wrong with this picture - it just can’t be! So I looked at the "life insurance" phrase, where the top five range from $7.00 to $3.50. Then there are drugs like "Xenical" that range from $6.76 to $6.74. There are many more examples where the cost-per-click exceeds $6.00, $7.00, or $10.00, but you get the point.

Do you want to open the floodgate of orders at your website?

Here are ten magical awesome website sales tactics to help you:

1. Use reward programs to keep people revisiting your web site and buying your products. You could reward gifts or discounts for revisiting or buying.

2. Publish e-zines for other web sites to increase your traffic. You could do it at no charge and in return just ask for a sponsor ad in each issue.

3. Trade endorsement ads with other e-zines. They pull more hits and sales than just trading classified ads because it gives your ad instant credibility.

4. Test your ad copy before you start taking orders. Tell your visitors to e-mail you if they want to be notified when you launch a new product.

5. Get your visitors excited about your product by letting them know how excited you are about it. Tell them why you’re excited and use exclamation points.

6. Use incentives to gain referrals if you don’t have an affiliate program. Tell people when they refer customers you will award them with free products.

Viral Marketing Defined

It is allowing others to giveaway and use your free product or service in order to multiply your marketing quickly over the internet. The idea behind viral marketing is that you include your ad with the freebie people giveaway or use.

But to become successful, you must totally understand the concept in order to get the most out of it.

Brand your web site, business and yourself by submitting articles to e-zines. You could include your name, business name, your credentials, web site address and e-mail address in your resource box. An example of a resource box is -

jerry durham lonestar enterprises - opportunity to succeed
http://www.freewebs.com/opportunity_to_succeed/
5705 marvin loving dr suite 202
garland, tx 75043

You could include something like the above at the end of each of your articles, specifing, that the resource box, as it is known, would stay with the article in the event it was used as copy in a ezine, ebook, etc.

This article explains in detail the various issues related to the linking campaign that you will need to mount, to establish your worth in the algorithms of search engines . Some of the issues that we will be tackling in this & subsequent articles are:

-Creating one way incoming links to your site.

-The identification of resources to link.

-Evaluation of the resources identified.

-How to approach others with your link requests( some samples).

-Where to put the link the link in your web site.

-Where should the incoming link to your web site be placed in others site.

-The almighty anchor text.

-Linking software evaluation.

-The donts of linking campaign.

-Sundry tips & trips.

-How to maintain the linking ledger.

Before we begin with the details of your linking campaign(LC) we are assuming that your site has some great content or some good tool or something which creates unique value(UV) for visitors. Remember to keep the UV as the lynchpin of your web site linking strategy. Think about is like this. Would you want to link to someone who doesn’t have anything of merit on his or her site.

A higher search ranking is what many website owners dream of. What they don’t realise is that by optimising their site for the search engines, if done correctly, they can also optimise it for their site visitors.

Ultimately this means more people finding your website and increased sales and lead generation. But are search engine optimisation and usability compatible? Aren’t there trade-offs that need to be made between giving search engines what they want and giving people what they want? Read on and find out (although I’m sure you can guess the answer!)…

1. Keyword research carried out

Before you even begin building your website, you should carry out keyword research to identify which keyword phrases your site should target. Using publicly available tools such as Wordtracker (http://www.wordtracker.com), you can discover which keywords are searched for the most frequently and then specifically target those phrases.

Doing keyword research is also crucial for your site’s usability. By using the same keywords in your website that web users are searching for in search engines, you’ll literally be speaking the same language as your site visitors.

Blogging is hot and getting hotter, with more and more web logs (blogs) cropping up online by the day!

Since being documented nearly a full decade ago, blogs and associated software have emerged, giving rise to this lucrative and dynamic market.

Blogs are highly interactive. Publishers get to review results almost as soon as the post is made and do not have the usual moderation that appears in forums, ezines nor newsletters where they can be terminated without warning. In addition, there is usually more editorial freedom associated with blogs and the topic or content often overlooked.

They are easy to start and maintain, so even the novice will find blogging quick and easy to do. Blogs are extremely search engine friendly since content is constantly being updated.

And, blogs are fun! The entertainment (self or site visitor) cannot be dismissed and with discussions so often heating up, visitors tend to return time and time again to the same site to view the newer posts on any given topic.

Blogs also are capable of syndication: a great means of ensuring that your writing and opinions are exposed to as much of the general public as possible.

You know that using testimonials can help persuade your website visitors to buy from you.

Here are 10 website marketing tactics to make the testimonials more believable and effective:

1. PICTURES Ask people if they would e-mail a picture with their testimonial. If they don’t have one scanned you could have them send their picture by mail and you could scan it. This technique will give your testimonials more credibility.

2. ELECTRONIC SIGNATURES Most online testimonials you see have text signatures. You could have people mail their written signature, scan it, and upload it with their testimonial. People will feel the testimonial is more official.

3. ONLINE AUDIO You could record people’s testimonials with a mini tape recorder over the phone, on your answering machine, or voice mail. Then you could convert the recording into a online audio file and upload it to your web site. You can find more information about converting audio recording’s by typing “real audio” at a search engine.

4. POSTCARDS Have people mail you their testimonial on a postcard, scan it and upload it to your web site. This will give people proof that the testimonial isn’t fake because it will have a post mark on it.